PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 25, 2021
Kitsbow Unveils Adjustable, Reusable Face Mask with HEPA Type Filter
Old Fort, N.C. (March 25, 2021) — Premium cycling apparel manufacturer Kitsbow, known for its craftsmanship and impeccable fit, today unveils its new Adjustable & Reusable Face Mask, HEPA Type with adjustable head straps for more versatile use such as cycling and hiking with an even better, more customized fit...
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March 25, 2021
World-class Athletes Join Altra’s 2021 Elite Ambassador Team
Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes who inspire communities to move naturally, amplify each other’s voices, and unite athletes of all...
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March 25, 2021
Industry veteran Jim Osgood named new President of North America and Pacific Rim for Cascade Designs
SEATTLE, Wash. (March 25, 2021) - Cascade Designs; the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite; is pleased to announce the appointment of Jim Osgood as the organization’s newest President of North America and the Pacific Rim (N.A.P.R.). Osgood will bring more than 30 years of executive...
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March 24, 2021
National Park Trust Launches #MyParkMyWhy Social Campaign to Celebrate America’s Parks in the Lead Up to Its Annual Kids to Parks Day
Washington, D.C. (March 25, 2021) – In the lead up to its annual Kids to Parks Day celebration, held this year on Saturday, May 15, National Park Trust today announced the launch of its #MyParkMyWhy social media campaign. Because current CDC guidelines discourage large public events, the Park Trust is...
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March 24, 2021
A Match Made in Steamboat – Point6 To Sponsor SBT GRVL
Steamboat Springs, CO (March 24, 2021) - Point6, the family-owned manufacturer of superior merino wool socks, base layers and accessories will join the incredible Steamboat Gravel event in 2021 as an official sponsor. The event, scheduled for the weekend of August 14th-15th, will feature a record 3,000 riders from all 50 states, double...
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March 24, 2021
Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes
NEW YORK (March 24, 2021)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also crazy...
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March 24, 2021
Buddy On-Demand Insurance Partners with Wherewolf Digital Waivers
RICHMOND, Va. March 24, 2021 —A joint partnership between top-rated insurtech startup Buddy (https://buddyinsurance.com/) and Wherewolf (https://getwherewolf.com/), the premier digital waiver software provider, was announced today. The agreement means that adventure tourism operators offering activities like mountain biking, heli-skiing, whitewater rafting, ziplining, caving and more can now add previously unavailable medical...
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March 24, 2021
Quiksilver launches “Made Better” collection: better materials and manufacturing for a better future
HUNTINGTON BEACH, Calif. (March 2021) — Quiksilver has announced its latest initiative, “Made Better,” as the result of its dedication to finding better ways to make both men’s and women’s apparel. Its debut Men’s collection will showcase the brand’s recent methods of sustainable and eco-friendly manufacturing across the following new...
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March 24, 2021
WindTamer Camp Stove Companion
Since Covid-19 shut down every traditional trade show in the world, putting new products in front of needful buyers has proved challenging. To combat this peculiar business climate WindTamer Camp Stove Companion is taking to the trail with the most important camp ground kitchen device developed since the Coleman Stove...
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March 23, 2021
KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record
East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...
