April 29, 2020

Stio Hires Senior Sourcing & Production Leader

JACKSON, Wyo. (April 29, 2020) – Jackson Hole-based outdoor apparel brand Stio is pleased to announce its senior sourcing & production manager hire. Gena Calegari joins Stio’s dynamic product development team from Old Navy, bringing nearly twenty years of experience in apparel production with exposure to the entirety of the creation cycle...

April 29, 2020

Superfeet Worldwide Expands PPE Production Capacity for Medical Facilities Nationwide

FERNDALE, Wash. (April 29, 2020) -- With an original mission to help their local community hospitals and healthcare workers, Superfeet and sister company Flowbuilt Manufacturing successfully produced and delivered 42,000 PAPR hoods to hospitals in the northwestern region of United States during the month of April. Effective immediately, the company is...

April 29, 2020

Can’d Aid Spreads People Powered Do-Goodery for COVID-19 Crisis Relief

LONGMONT, CO (April 29, 2020) — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, has earned a reputation for spearheading innovative new programs that respond and adapt to evolving community needs. This couldn’t be more true during the COVID-19 community relief efforts across the country, as Can’d...

April 29, 2020

Fjällräven Voted Most Sustainable Brand in its Industry According to Sweden’s Sustainable Brand Index

LOUISVILLE, Colo. (April 29, 2020) – Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, announces Fjällräven as an industry leader within sustainability in Sweden. Choosing from over 1,400 brands, Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry. “Spanning dozens of industries,...

April 28, 2020

Our Mountain Trainer Lite Mid GTX Grabs Gear of the Year Award

BOULDER, CO (March 2020) - Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites, announced today that its Mountain Trainer Lite Mid GTX trekking boot has been honored with a Gear of the Year Award from Outside Magazine.  “The Salewa Mountain Trainer Lite Mid...

April 28, 2020

REVEAL Media Conference Announces “Enjoy Outdoors, Now and Tomorrow” Panel Discussions Open to the Public

SAN FRANCISCO - REVEAL is a global media conference with 40 brands presenting to 300 members of the media on April 29 and 30. Recent developments and global conversations have been the catalyst to create a panel discussion around relevant industry topics around the current and future landscape of the...

April 28, 2020

Oboz True to the Trail Podcast goes live!

Bozeman, Mont., (April 28, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company based in Bozeman, introduces the True to the Trail Podcast. Hosted by Rich Hohne, Oboz Director of Marketing, the podcast will explore the beauty and power of the outdoors through voices in the Oboz...

April 23, 2020

Outside Experience Hosts Virtual Active Lifestyle Festival

CHICAGO (April 23, 2020) – After canceling the live festival scheduled to take place May 16–17 at Chicago’s Northerly Island due to the COVID-19 coronavirus, Outside Experience organizers announced last week that the gathering would go virtual on its Instagram account @outside_experience. A collaboration between Outside Integrated Media—which publishes Outside...

April 22, 2020

Tailwind Nutrition Mobilizes to Support Hospitals Across U.S.

DURANGO, Colo. – Tailwind Nutrition has announced new measures to support healthcare workers and first responders during the COVID-19 pandemic. Many brands across the nation are pivoting their businesses and manufacturing to develop wearable personal protective equipment (PPE). Tailwind is using their expertise in nutrition and the benefits of having...

April 22, 2020

LifeStraw Releases Ambitious 2019 Responsibility Report

WASHINGTON, D.C. (April 22, 2020) - LifeStraw®, a globally-recognized water industry pioneer and developer of innovative water filtration solutions, today released its 2019 Responsibility Report. Key accomplishments included: providing 1.19 million school children in low resource communities with a year of safe water and removing 5.1 tons of plastic from its supply chain by moving...