PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 10, 2020
Cascade Designs Continues Partnership with Big City Mountaineers for 2021
SEATTLE, Wash. (November 10, 2020) - Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, announces today a continued partnership with Big City Mountaineers (BCM), an organization committed to breaking down barriers to outdoor access for youth by providing free, fully-outfitted, and professionally-led...
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November 10, 2020
Kitsbow & Swift Industries Collaborate to Launch All-New Hip Pack & Specialty Icon Shirt
Old Fort, N.C. (November 10, 2020) -- Cut from the same cloth and mutual admiration of cycling and outdoor adventure, Kitsbow and Swift Industries are excited to announce the launch of the Swift Anchor Pack and specialty Icon Shirt, both born from the collaboration blend of Swift’s adventure-true aesthetic and Kitsbow’s...
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November 10, 2020
Rural Cloth, CMC Brands Announce Strategic Partnership
Oakley, UT— November 10, 2020. Today CMC Brands and Rural Cloth announced a joint partnership leveraging strategic operational efficiencies to spur further growth of both organizations. CMC Brands will assist Rural Cloth with a custom product line expansion to complement its iconic cap and T-shirt programs as well as serve...
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November 10, 2020
Norrøna Announces Partnership with the American Mountain Guide Association
BOULDER, Colo. (Nov. 10, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably-built outerwear, announces a partnership with the American Mountain Guide Association (AMGA). The AMGA, a 501(c)(3) educational non-profit, is dedicated to being the leader in education, standards, and advocacy for professional guides and...
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November 10, 2020
Teton Gravity Research (TGR) Drops Trailer For New Snowboard Film Blank Canvas
Jackson, Wyo. (Nov. 10, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, today unveiled the trailer for its new film Blank Canvas, which documents two-time Olympian and X Games gold medalist Elena Hight and her dramatic shift from a leader in the world...
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November 10, 2020
Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing Partner to Bring Winter Sport Development to the Next Level for Athletes with Physical Disabilities
BOISE, Idaho – (November 10, 2020) – Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing (USPN) today announced a partnership to develop adaptive athletes from their first-time experience to the top levels of Nordic skiing and biathlon. In his new position as development coach, Wilson Dippo will lead the...
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November 10, 2020
prAna Wins 2020 Polartec Apex Design Award for Tri Thermal Threads Overshirt
Carlsbad, CA – November 10, 2020 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is honored to receive a 2020 Polartec Apex Design Award for its men’s Tri Thermal Threads Overshirt. This style is designed with Polartec® Thermal Pro® fabric, which is bluesign®...
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November 10, 2020
Yakima Officially Launches CBX Lineup and the GrandTour Lo November 10th
LAKE OSWEGO, Ore., November 10th, 2020 – For over 40 years Yakima has been the leader in automobile cargo innovation, offering exterior packing solutions that make room inside vehicles for wild souls seeking adventure. At the start of this year, at the Outdoor + Snow Show in Denver, Colorado, Yakima...
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November 10, 2020
WANDRD Launches 100% Recycled Nylon Camera Straps Designed with Comfort & Versatility — The Perfect Stocking Stuffers for Every Photographer
Orem, UT (Nov 10, 2020) - For all your holiday gifting, today WANDRD launches three versatile and comfortable camera straps — made from 100% recycled nylon — the Neck Strap, the Wrist Strap, and the Sling Strap. “In our eyes, camera straps on the market had a few challenges. One:...
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November 9, 2020
Somewear Labs’ Athlete Christin Douglas Records Fastest Known Time for Grand Canyon R2R2R-alt.
Grand Canyon, AZ — Somewear Labs’ ambassador athlete, Christin Douglas, joined colleagues Lexi Miller and Suzanne “Sunny” Stroeer to become the first females to finish the Grand Canyon Rim to Rim to Rim-alt route (R2R2R-alt). The unsupported trio completed 42miles, 15,000’ of elevation gain and two human-powered crossings of the...
