October 26, 2018

Amer Sports Appoints Megan Porteous Digital Marketing Director

OGDEN, Utah - Amer Sports, a sporting goods company with internationally recognized brands including Arc’teryx, Salomon and Wilson Sporting Goods, announces the promotion of Megan Porteous to the position of Digital Marketing Director, Americas. In her new position, effective November 1, Porteous will oversee the company’s portfolio-wide transformation as an omnichannel...

October 25, 2018

Grassroots Connect brings outdoor industry’s best buying experience to the doorstep of its biggest national trade show

Grassroots Connect heads to Denver next month, placing the outdoor industry’s best buying event on the doorstep of the outdoor industry’s biggest and most iconic national trade show. For the first time ever, Grassroots Connect (Nov 4-7, 2018) will be hosted in the Colorado Convention Center in the heart of...

October 25, 2018

Mountain Khakis SeaWool™ Yarns and Insulation Recycled Insulation from the Sea

JACKSON HOLE, WY (OCTOBER 25, 2018) – Working with their suppliers, Mountain Khakis® has adopted a new yarn and insulation with superior materials that are made from crushed oyster shells and blended with post-consumer recycled Polyfill (Insulation) or post-consumer recycled PET bottles (Yarn). Enter SeaWool ™ Yarn and SeaWool™ Insulation....

October 25, 2018

Outdoor Research Invests with Sales Team Hires, New Technology Platform to Support Wholesale

SEATTLE, Wash. (October 25, 2018) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, hired Andy Burke as Head of Commercial Sales. Burke comes to his new post from Prana, where he worked for more than six years as its national sales manager.  In addition, Outdoor...

October 25, 2018

Yuba Bicycles Taps Jeff Wuerthele as Eastern US Sales Representative

Cotati, CA (October 25, 2018) – Yuba Bicycles, makers of exceptional electric and pedal powered cargo bikes, has hired Jeff Wuerthele has a sales representative for the Eastern USA, effective immediately. Wuerthele will be responsible for developing dealer relations and consumer demand throughout the region. Wuerthele brings an extensive 20-year...

October 24, 2018

Kathmandu, the iconic New Zealand travel and adventure brand, launches in North America with Outdoor Retailer debut

DENVER, COLORADO (October 24, 2018) - Kathmandu, the iconic New Zealand travel and adventure brand, will launch in North America with a collection debut at Outdoor Retailer Winter Market, Nov. 7-10, 2018. Founded in 1987, Kathmandu has grown from humble beginnings in Christchurch, New Zealand and is now an internationally recognized...

October 24, 2018

Blue Ridge Adventures Clips in with Darby Communications

BREVARD, NC - Blue Ridge Adventures (BRA), a bike race production company based in Pisgah Forest, NC has selected Darby Communications to be its agency of record, effective immediately. Blue Ridge Adventures will utilize the Asheville-based firm’s expertise in public relations, digital ad implementation, social media management and newsletter curation. To kickoff the partnership,...

October 24, 2018

Petzl Teams Up with Strava for Night Running Challenge this November

SALT LAKE CITY, Utah (October 24, 2018) — Petzl, the leader in solution-based verticality and lighting equipment, has teamed up with Strava to encourage runners to get outdoors, even after we set our clocks back on November 4. With one less hour of sunlight, motivation to get outside becomes harder and...

October 24, 2018

Eagle Creek Redesigns Cargo Hauler Duffels For Fall ‘19

San Diego, Ca. (October 24, 2018) – After kicking ass and taking names with the original Cargo Hauler Duffel series, Eagle Creek holds their place atop the Duffel category with a complete redesign of functionality and sustainability for the Cargo Haulers.  Maintaining simplicity of design balanced with organization and carryability,...

October 23, 2018

PrimaLoft, Inc. Debuts PrimaLoft® Bio, the First Synthetic Insulation Made from 100% Recycled, Biodegradable Fibers

LATHAM, N.Y. (Oct. 23, 2018) – PrimaLoft, Inc., a global leader in advanced material technology solutions, today introduced PrimaLoft® Bio, the first synthetic insulation made from 100% recycled, biodegradable* fibers. Developed over the last four years by PrimaLoft’s team of scientists and engineers, PrimaLoft achieved this textile breakthrough without affecting...