Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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February 17, 2026
Black Diamond Equipment and NOLS Expand Elevate Scholarship for 2026
SALT LAKE CITY (February 17, 2026) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, and the National Outdoor Leadership School (NOLS), the world’s foremost provider of wilderness education, announce the second year of their partnership. United by a shared belief...
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February 16, 2026
PACKFIRE to Showcase Portable Fire Pits at Overland Expo SoCal in Costa Mesa, March 14–15
Costa Mesa, California (February 16, 2026) /ENDURANCE SPORTSWIRE/ — PACKFIRE, the premium portable fire pit brand designed for overlanders, campers, and outdoor enthusiasts, is proud to announce its participation in Overland Expo SoCal, taking place March 14–15 in Costa Mesa, California. The company will showcase its innovative, portable fire pits...
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February 13, 2026
CABDA Expo Partners with Forgotten Not Gone on Industry Service Project
Las Vegas, NV (February 13, 2026) /OUTDOOR SPORTSWIRE/ — CABDA, the premier bicycle industry trade show in the United States, has partnered with Forgotten Not Gone as its official community service organization for their upcoming Las Vegas trade show (March 18 & 19). Together they plan to launch Operation: Back...
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February 9, 2026
HydraPak Inks Three-Year Partnership with Western States 100 Mile Endurance Run as Official Hydration System Partner
Oakland, CA (February 9, 2026) /OUTDOOR SPORTSWIRE/ – HydraPak, the global leader in high-performance hydration solutions, has been named the Official Hydration System Partner for the 2026 Western States 100 Mile Endurance Run (WSER), the world’s oldest 100-mile trail race. The partnership will support the 53rd running of the iconic...
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February 5, 2026
Marathon Sports builds trail running platform with acquisition of six03 Trail Races and Cranmore Mountain Race
WALTHAM, Mass. (February 5, 2026) /OUTDOOR SPORTSWIRE/ — Marathon Sports announced the acquisition of six03 Trail Races and the Cranmore Mountain Race, expanding the company’s long-term investment in trail running in New England. The company also announced more than $100,000 in total prize money across its New England trail race...
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February 5, 2026
Amie Engerbretson Joins the °bootcap® Athlete Team
SALT LAKE CITY, UT (February 5th, 2026) /OUTDOOR SPORTSWIRE/ - °bootcap®, the purpose built ski boot insulation accessory designed to keep skiers’ feet warmer without batteries or electronics, is proud to welcome professional skier Amie Engerbretson to its growing athlete roster. A force in the freeride skiing world, Engerbretson has...
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February 4, 2026
Premier Ultrarunner Courtney Dauwalter Partners with Näak Through 2029 Season to Strengthen Ultra-Mindset
OGDEN, Utah (February 4, 2026) /OUTDOOR SPORTSWIRE/ — World-renowned ultrarunner Courtney Dauwalter has partnered with Näak, making the Canadian sports nutrition brand her official fuel sponsor for the 2026 season. Näak and Dauwalter share a passion for the “Ultra-Mindset,” and through this partnership Dauwalter will be using Näak fuel to...
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February 3, 2026
World Pro Ski Tour and Surefoot Extend Performance Partnership for 2026
Eatontown, NJ (February 3, 2026) /OUTDOOR SPORTSWIRE/ — The World Pro Ski Tour (WPST) is proud to announce the continued partnership with Surefoot, the global leader in ski boot fitting, for the 2026 season. For more than four decades, Surefoot has been dedicated to one belief: better fitting equals better skiing....
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February 3, 2026
Sweating For Species Protection
/OUTDOOR SPORTSWIRE/ - Climb high, protect snow leopards: after a two-year break, the legendary DYNAFIT International Snow Leopard Day is making a big comeback. The weekend of March 7/8, 2026 is all about the endangered wildcat. Ski tourers and, for the first time, also trail runners can put their passion...
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January 29, 2026
Raide Launches the Raide Firsts Grant Program to Support Meaningful Firsts in the Mountains
Carbondale, Colorado (January 29, 2026) /OUTDOOR SPORTSWIRE/ — Raide, the apparel and equipment maker focused on efficient human-powered movement, is proud to announce the launch of the Raide Firsts Grant Program, a new expedition-support program designed to empower running and skiing “firsts.” The Raide Firsts Grant Program will award four $2000...
