Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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April 16, 2026
Astral welcomes Angel Collinson as its newest Archetype
SEATTLE, Wash. /OUTDOOR SPORTSWIRE/ - Astral, the leader in equipment designed for high-performing wilderness athletes, adds Angel Collinson, healer, Nature-enthusiast, sailor, and retired professional skier, as its newest brand Archetype. Astral archetypes serve as inspirational advisors for the brand, who live at the intersection of athletics, art and craft, and...
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April 16, 2026
2026 RV Dealers Convention/Expo Exhibitor and Sponsor Information Available
(FAIRFAX, VA) /OUTDOOR SPORTSWIRE/ - RVDA, the National RV Dealers Association, is excited to announce that partnership, sponsorship, and exhibitor opportunities are now available for the premier industry event, the 2026 RV Dealers Convention/Expo, taking place at Paris Las Vegas, November 9-13, 2026. Click here for more information and to...
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April 14, 2026
DEKA, The Global Fitness Racing Brand Announces New Partnership And Lanuch of Dedicated School Fitness Racing Event: DEKA Youth East Midlands 2026
Manchester, United Kingdom (April 14, 2026) /OUTDOOR SPORTSWIRE/ - DEKA, the decathlon of fitness racing and hybrid racing from the creators of Spartan™, is thrilled to announce its official partnership in the UK between DEKA YOUTH and EXCLSR, a revolutionary fitness challenge designed to supercharge physical education in schools through...
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April 14, 2026
Smartwool Announces Sponsorship Agreement with Life Time
DENVER, Colorado (April 14, 2026) /OUTDOOR SPORTSWIRE/ - Smartwool today announced an agreement with Life Time (NYSE: LTH) that will bring high-performance Merino wool socks and performance apparel, as well as immersive brand experiences to Life Time’s unparalleled athletic country clubs and world-renowned athletic events. The arrangement includes in-club media...
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April 10, 2026
Suunto Partners With Tracksmith Stamata Women’s Marathon Team
SAN FRANCISCO, CA (April 10, 2026) /OUTDOOR SPORTSWIRE/ – Suunto, a global leader in performance sports wearables, is proud to share a new partnership with Tracksmith Stamata in 2026. Tracksmith Stamata is a women’s marathon team led by 8-time Olympic Trials qualifier Stephanie Bruce, working towards their dreams of qualifying...
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April 8, 2026
BIPOC Campers Driving Growth in Camping Community, Says Data from The Dyrt
PORTLAND, Ore., April 8, 2026 /OUTDOOR SPORTSWIRE/ - The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., has found that BIPOC (Black, Indigenous, and People of Color) individuals are discovering camping more rapidly than the overall population, and were...
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April 7, 2026
Mammut Named Official Uniform Partner of the Olympic Regional Development Authority
BOULDER, Colorado (April 7, 2026) /OUTDOOR SPORTS/ – Mammut, the 160‑year‑old Swiss mountain sports brand, has been named the exclusive uniform partner of the New York State Olympic Regional Development Authority (Olympic Authority). The three-year partnership elevates guest and employee experiences across Olympic Authority-managed facilities, including Whiteface Mountain, Gore Mountain,...
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April 7, 2026
Tough Mudder and DUDE Wipes Join Forces to Combat Mud Butt
BOSTON, MA (April 7, 2026) /OUTDOOR SPORTSWIRE/ – Tough Mudder, the global extreme wellness brand, and DUDE Wipes, the kings of the "cleanest exit" in the business, are proud to announce a partnership for the 2026 U.S. season that finally answers the age-old question: “How am I supposed to get...
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April 1, 2026
Peak Performance and Freeride World Tour extend partnership through 2031
VERBIER, Switzerland (April 1, 2026) /OUTDOOR SPORTSWIRE/ - As the Freeride World Tour comes to its close for the season in Verbier, Peak Performance and the FWT are proud to announce the extension of their longstanding partnership through 2031. Building on an existing agreement running until 2027, Peak Performance will...
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March 31, 2026
Mammut named official apparel partner of 2026 Cirque Series
BOULDER, Colo. (March 31, 2026) /OUTDOOR SPORTSWIRE/ – Mammut, the Swiss mountain gear pioneer with more than 160 years of experience in alpine innovation, is partnering with the premier high-altitude trail running series, the Cirque Series, as its official apparel sponsor for 2026. Known for its steep, leg-burning courses and...
