Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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March 5, 2024
INFINIT Nutrition Proudly Presents the 2024 Team INFINIT Elite Athlete Roster
Cincinnati, Ohio, March 5, 2024 /OUTDOOR SPORTSWIRE/ - INFINIT Nutrition, the pioneer in custom sports nutrition, is thrilled to introduce the professional and elite caliber athletes that make up the 2024 Team INFINIT Elite roster. This diverse team of top-tier athletes represents a range of disciplines including triathlon, cycling, mountain...
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February 29, 2024
Norrøna Welcomes New Mountain Athletes to its Ambassador Team
OSLO (Feb. 29, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Amie Engerbretson, Megan Dingman and Rémy Métailler. The three athletes will play a critical role in the brand’s product testing process,...
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February 28, 2024
ROKA Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr
Austin, TX (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase ROKA's commitment to...
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February 28, 2024
Rab Becomes Official Sponsor of The Alpine Club of Canada’s Hut Network
Montreal, Canada (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ - Rab Equipment, industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has become an official sponsor of The Alpine Club of Canada, a renowned non-profit organization with a rich heritage...
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February 27, 2024
SCARPA embarks on third year of athlete mentorship initiative
BOULDER, Colo. (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – SCARPA, the leading manufacturer of footwear for performance mountain sports, this month launches the third year of its successful SCARPA Athlete Mentorship Initiative (SAMI). Based on a commitment to supporting athlete growth and helping to create a more inclusive and diverse outdoor community, SAMI...
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February 27, 2024
Backcountry Access Announces Second Year as Official Snow Safety Partner of the Natural Selection Tour
February 27, 2024 / Seattle, WA /OUTDOOR SPORTSWIRE/ – Backcountry Access has signed on for a second year as the official snow safety sponsor and product supplier of the Natural Selection Tour. Brainchild of professional snowboarder Travis Rice, The Natural Selection Tour is an international snowboarding competition tour that showcases...
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February 26, 2024
Tifosi Welcomes Pickleball Trendsetter Tyson Apostol to Influencer Program
Watkinsville, GA /OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to announce the brand’s latest influencer–pickleball icon, Tyson Apostol. Apostol’s celebrity persona both on and off the pickleball court will help highlight Tifosi as a leading sunglass option for America’s fastest growing sport. Prior to...
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February 22, 2024
Ultimate Direction Announces its 2024 Athlete Team Roster
BOULDER /OUTDOOR SPORTSWIRE/ – Ultimate Direction, the leader in innovative hydration solutions products for self-propelled athletes of all disciplines, is pleased to announce its 2024 athlete team roster. Celebrating the unique pursuits and interests in the sport of running, fastpacking, and setting FKTs, the brand has selected 18 athletes who are...
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February 21, 2024
Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole
OSLO (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km in 22 days, 6 hours and 8 minutes, breaking the previous world record by almost...
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February 20, 2024
Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America
Cable, Wis. (Feb. 20, 2024)/OUTDOOR SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...
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February 20, 2024
Rab Climbing Film El Valle del Silencio Set For World Debut at Boulder International Film Festival
Louisville, CO /OUTDOOR SPORTSWIRE/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that the company’s new film, El Valle del Silencio, will make its world debut at the 2024 Boulder International Film Festival Feb. 29...
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February 15, 2024
ShowcasedUTMB World Series Welcomes Suunto as Official GPS Watch and Technical Partner
/OUTDOOR SPORTSWIRE/ – Sharing the same passion for sports and the outdoors, UTMB® World Series and Suunto, known for their world-renowned GPS multisport watches and training tools, have announced a global partnership, that will see the two companies work together to contribute to the positive development of trail running and...
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February 15, 2024
Tailwind Nutrition announces 2024 sponsored athlete team
DURANGO, Colo. (Feb. 15, 2024)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail du...
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February 13, 2024
Pub Beer Brings Cheap Fun to the Après as the Official Beer of Natural Selection Tour in Collaboration with 10 Barrel Brewing
BEND, Ore., (February 13, 2024) /OUTDOOR SPORTSWIRE/ – Pub Beer, the flagship brand of 10 Barrel Brewing, proudly announces its partnership with Natural Selection. As The Official Après Beer of Natural Selection Tour, Pub Beer adds its inaugural title sponsorship with snowboarding’s most progressive competition to a growing list of partners...
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February 12, 2024
Atomic X Protect Our Winters Ski Giveaway
/OUTDOOR SPORTSWIRE/ – Deeply committed to driving the sport of skiing into the future, both through design innovation and increased sustainability efforts, Atomic has been gathering scientific data from lifecycle assessments and addressing the environmental impact of its products. In partnership with Protect Our Winters, a nonprofit environmental organization dedicated...
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February 8, 2024
Mammut teams up with accomplished mountain climber and guide Lindsey Hamm
WILLISTON, Vermont (Feb 8, 2024)/OUTDOOR SPORTSWIRE/ – Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes Lindsey Hamm to its roster of elite mountain athletes. Hamm, an American Mountain Guide Association (AMGA) certified guide, has traveled the world establishing routes in Zanskar, India and Pakistan. In addition to her passion...
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February 7, 2024
GU Energy collaborates with Rising Hearts for a third year to sponsor an indigenous runner at WSER
/OUTDOOR SPORTSWIRE/ - GU Energy Labs is once again partnering with the nonprofit Rising Hearts to sponsor an indigenous runner for the 2024 Western States Endurance Run. GU has worked closely with Rising Hearts to lift up indigenous runners and help provide opportunities for access to historically underserved communities and...
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February 6, 2024
Renowned Skier and Lakota Activist Connor Ryan Joins Forces with A New Earth Project Advocate Team
LAGUNA BEACH, CA (February 6, 2024)/OUTDOOR SPORTSWIRE/ – A New Earth Project, the sustainability initiative of Atlantic Packaging, proudly welcomes professional skier, Lakota activist, and captivating storyteller, Connor Ryan, to its advocate team. Wes Carter, founder of A New Earth Project and president of Atlantic Packaging, made the announcement today, highlighting the...
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January 30, 2024
Kye Petersen and Mammut forge new partnership, uniting a freeskiing legend with the leader in mountain gear innovation
WILLISTON, Vermont (Jan. 30, 2024)/OUTDOOR SPORTSWIRE/ – Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes world-renowned freeskier Kye Petersen to its team of athletes and ambassadors. The partnership marks a significant step in Mammut's commitment to the skiing community, bringing on board one of the most influential and skilled...
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January 30, 2024
Kari Traa Announces Sponsorship of 50th Annual Slumberland American Birkebeiner
Hayward, Wis. – January 30, 2024 /OUTDOOR SPORTSWIRE/ - Kari Traa, a rapidly expanding global brand in women’s sportswear, proudly announces its sponsorship of the historic 50th Annual Slumberland American Birkebeiner known as “The Birkie”. The Birkie is North America’s largest and most esteemed cross-country ski marathon where skiers traverse...
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January 26, 2024
Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist
PORTLAND, OREGON (January, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as its newest Maven ambassador. Congdon’s colorful, graphic illustrations have graced art exhibits, murals, books, and...
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January 23, 2024
Sun Valley Resort To Host 2024 Toyota U.S. Alpine Championships Presented by Stifel
Sun Valley, ID (Jan. 23, 2024) /OUTDOOR SPORTSWIRE/ - Sun Valley Resort is proud to host the Toyota U.S. Alpine Championships presented by Stifel for the second year in a row, kicking off March 20, 2024. The alpine racing event, which runs March 20-24, welcomes elite Stifel U.S. Alpine Ski...
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January 22, 2024
Solo Stove Unveils Inaugural Ambassador Team
GRAPEVINE, TX – (January 22, 2023)/OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within Solo Brands (NYSE: DTC), is thrilled to announce brand partnerships with Ann Kim and Zachary Fowler. Kim and Fowler will help connect audiences to Solo Stove’s passion for fire, cooking, and unforgettable moments through captivating...
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January 22, 2024
CamelBak® Partners with Rich Roll to Launch New Thrive Series Drinkware Collection
PETALUMA, Calif. (Jan. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today a partnership with health and wellness advocate, Rich Roll, and teases the launch of its all-new vacuum-insulated drinkware collection in the Thrive™ Series of leak-proof tumblers and mugs. The partnership and new product collection aim...
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January 22, 2024
Free Fly Welcomes Nicole Gormley to the Surf Ambassador Team
Charleston, SC (January 22, 2024) /OUTDOOR SPORTSWIRE/ - Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole Gormley. A seasoned filmmaker, photographer, and waterwoman, Nicole brings a wealth of experience, passion, and a...