Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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July 12, 2023
Nomadix Named Official Towel Sponsor of 38th Annual Malibu Triathlon
San Clemente, Calif. – July 12, 2023 - Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, announced today it is the official towel sponsor of the 38th Annual Malibu Triathlon which will take place September 30 and October 1, 2023....
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July 7, 2023
Kokatat goes ‘Kayaking through the Place of Spirits’ with the Tongait Expedition
ARCATA, CA (July 7, 2023)/OUTDOOR SPORTSWIRE/ – Late last week four sea kayakers set off on a 1,000 km kayaking journey to the ‘Place of Spirits’ in the Canadian Arctic. Over the next four weeks, Justine Curgenven, JF Marleau, Frank Wolf and Larry Chomyn will paddle around the Labrador Peninsula unsupported...
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July 7, 2023
Tailwind Nutrition will fuel runners of the Hardrock 100 Mile Endurance Run as the official nutrition sponsor
Durango, Colo. (July 7) /OUTDOOR SPORTSWIRE/ – Hot off the heels of Courtney Dauwalter’s record-breaking performance at Western States using her signature Endurance Fuel flavor, Dauwaltermelon, Tailwind Nutrition is gearing up for the Hardrock 100 Mile Endurance Run, where its Endurance Fuel will be served at aid stations and Recovery Mix made...
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July 6, 2023
Cotopaxi Improves Diversity Through Recruitment
Salt Lake City, UT. (July 6, 2023) /OUTDOOR SPORTSWIRE/ - In an effort to align their hiring practices with their mission to Do Good, certified B Corporation™ and mission-driven brand, Cotopaxi, has partnered with Career.Place to support the brand in increasing inclusion, equity and diversity in an industry that tends...
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June 30, 2023
Champion U.S. Vibram Athlete Summits Denali
“Her Denali Speed Project” focused on empowering women in mountain sports /OUTDOOR SPORTSWIRE/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram spent just over a month on Denali pushing for the women’s FKT and summited this month. Bad weather on many days hampered her FKT but...
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June 29, 2023
Völkl US skiers look to ride success into 23/24 World Cup and Nor-Am Seasons
Lebanon, NH (June, 2023)/OUTDOOR SPORTSWIRE/ – Four US skiers on Völkl skis head into the 23/24 ski season with high expectations following strong 22/23 campaigns. George Steffey, Brian McLaughlin, Cooper Puckett, and Camden Palmquist, each had successful seasons and eye new goals for the coming season. “With these 4 talented men...
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June 29, 2023
Two-Time MLB All-Star Justin Turner Creates Signature Collection with Kaenon Sunglasses
Irvine, Calif (June 29, 2023)/OUTDOOR SPORTSWIRE/ – Kaenon is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner. The first installment of the Justin Turner Signature Collection from Kaenon includes two versions of the Arcata SR, Turner's preferred model for on-field play. Unlike typical athlete-endorsement relationships, Turner has a...
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June 28, 2023
SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass
PORTLAND, Oregon /OUTDOOR SPORTSWIRE/ - SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding the incredible team of athletes and ambassadors for the iconic active sports brand. Following the...
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June 27, 2023
UYN Athlete, Omar Di Felice, Becomes First Italian to Win Trans Am Bike Race in Yorktown, Virginia
MARBLEHEAD, Mass. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today announced its athlete, Omar Di Felice, won first place in the U.S. Trans Am Bike Race, becoming the first Italian cyclist to win in the race’s history. Competing against...
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June 26, 2023
Kokatat explore the Wild and Scenic with Where the Wild Roam
ARCATA, CA (June 26, 2023)/OUTDOOR SPORTSWIRE/ – Joe Flannery and Kyle Lancaster of Where the Wild Roam production company seek to educate and inform audiences about wildlife and wild places. In their latest project, Wild and Scenic, the duo explores and explain the significance of the Wild and Scenic Rivers Act while...
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June 26, 2023
Tailwind Nutrition Athlete Courtney Dauwalter Smashes Record, Wins Western States 100 Fueled by Her Own Dauwaltermelon Endurance Fuel Flavor
DURANGO, Colo. (June 26, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athletes had a weekend that will go down in history at the Western States 100 with Courtney Dauwalter dominating the race, setting an impressively fast course record with a time of 15:29:33 on Saturday. Other Tailwind athletes had amazing performances this weekend with...
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June 23, 2023
Dynamic Partnership: Dynafit Joins as Sponsor of Vert Running Series
BOULDER, CO (June, 2023)/OUTDOOR SPORTSWIRE/ – Dynafit, a global leader in innovation in competitive mountain endurance sports, is thrilled to announce its sponsorship of the first-ever Vert Running Series, an exhilarating trail running event series set to elevate the sport in the Pacific Northwest. This collaboration aims to support elite youth...
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June 21, 2023
Snowbound Expo 2023 names SkiEssentials as Official Retail Partner, elevating the consumer shopping experience
Boston, MA – June 21st 2023 /OUTDOOR SPORTSWIRE/ – Snowbound Expo, the leading annual event for winter sport enthusiasts, is thrilled to announce the appointment of SkiEssentials as its official retail partner for the highly anticipated 2023 edition. This strategic collaboration brings together two trailblazers in their respective industries, promising an unforgettable...
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June 14, 2023
Primus Announces New Athlete Partnerships for 2023
LOUISVILLE, Colo. (June 14, 2023) /OUTDOOR SPORTSWIRE/ - Primus, the Swedish cooking equipment brand, announces new partnerships with two athletes – climber, Matt Segal, and mountaineer, Tamara Lunger. In addition to being accomplished mountain athletes, Segal and Lunger are both passionate about food and sharing meals in wild places. “Primus...
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June 14, 2023
Kokatat heads out on The Lap around Ireland for Parkinson’s disease research
ARCATA, CA (June 14, 2023) /OUTDOOR SPORTSWIRE/ - 25 years ago Charles Daly’s mother signed him up for an after-school kayak class. As a kid, Daly couldn’t stay in his seat and the kayak was the one place he found focus. Four years ago, Daly’s mother was diagnosed with Parkinson’s,...
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June 14, 2023
Outbound finds a new Partner In Adventure
/OUTDOOR SPORTSWIRE/ - At the Outbound Collective, we’re building an outdoor community where everyone feels welcome, represented, and empowered to live healthier lives through the pursuit of everyday adventures. And we are always looking for others who share our vision for a better, more modern outdoors. That's why we're excited to...
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June 12, 2023
Grundéns Ambassador Adrian Avena Wins 2023 MLF Bass Pro Tour Stage Five on Cayuga Lake
June 9, 2023 (Poulsbo, WA) /OUTDOOR SPORTSWIRE/ - Grundéns, producer of the world’s leading fishing apparel and footwear, proudly announces that bass fishing ambassador Adrian Avena won the fifth stage of the Major League Fishing Bass Pro Tour on Cayuga Lake. His five best fish tipped the scales at 28 pounds 10...
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June 8, 2023
Ultimate Direction Athletes Lead Team USA at World Championships Vertical Race
BOULDER /OUTDOOR SPORTSWIRE/ - Grayson Murphy and Joseph Gray, long-standing members of the Ultimate Direction athlete team, earned Team USA spots in May and raced at the 2023 World Mountain and Trail Running Championships’ Vertical event in Austria. Murphy took third place in the female division and Gray took fifth place...
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June 5, 2023
New Additions Add Reinforcement for The One Way Alpine Racing Team
/OUTDOOR SPORTSWIRE/ - One Way announces notable new additions to the Alpine Racing Team. German technical star and seventh in last season's overall Slalom World Cup, Linus Strasser, as well as Swiss top athlete and third in last season's overall Slalom World Cup, Ramon Zenhäusern. Both bring technical skill to...
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May 31, 2023
Wondery and Touchstone Climbing Announces Second Annual Climb With Pride Event Sponsored by Chaco
May 31, CHATSWORTH, CA /OUTDOOR SPORTSWIRE/ – Wondery, the outdoor lifestyle brand on a mission to empower women in the outdoors, announces its second annual Climb With Pride event to celebrate Pride month and support LGBTQ+ communities. Chaco sandals has signed on as the presenting sponsor, welcoming climbers of all abilities...
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May 24, 2023
Black Diamond Equipment To Host Salt Lake Climbers Alliance 21st Annual Fundraiser
SALT LAKE CITY, UT (May 24, 2023) /OUTDOOR SPORTSWIRE/ - Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, is hosting the 21rst Annual Salt Lake Climbers Alliance (SLCA) Fundraiser, scheduled for 6-10 p.m., Thursday, June 1. The event will take...
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May 24, 2023
Article One and Professional Runner Nikki Hiltz Celebrate Pride Month with Donation Commitment to Stand with Trans
FLINT, Mich. (May 24, 2023)/OUTDOOR SPORTSWIRE/ – Independent eyewear brand Article One and Nikki Hiltz, the first openly trans non-binary professional runner to win a United States Track and Field Championship, today announced a Pride Month campaign to benefit Stand with Trans, a national organization whose mission is to empower transgender...
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May 18, 2023
Winnebago Industries to extend partnership with the National Park Foundation
Winnebago Industries announced that it will extend its partnership with the National Park Foundation through 2025. The partnership will support the National Park Foundation’s efforts to ensure everyone can enjoy and create lifelong connections with the country’s national parks. Globe Gazette
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May 18, 2023
Champion Vibram U.S. Athlete Heads to Denali for FKT
Boston, Massachusetts, May 18th, 2023 /OUTDOOR SPORTSWIRE/ - Meredith Edwards, a US mountain endurance athlete and member of Team Vibram is headed to Alaska to start her FKT attempt of Denali – the highest mountain peak in North America. With a summit elevation of 20,310 feet above sea level, and...
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May 17, 2023
SailGP brings the most exciting racing on water to the City of Angels
LOS ANGELES, California - May 17, 2023 /OUTDOOR SPORTSWIRE/ - SailGP, one of the fastest-growing sports properties on the planet, has announced that tickets for the newest stop in its global championship, the Los Angeles Sail Grand Prix, are now on sale. The City of Angels welcomes the nine national...