September 18, 2025

Trail Runners Push Their Limits in Three Epic Races with 3M™ Performance Gear

Minneapolis (September 18, 2025) /OUTDOOR SPORTSWIRE/ - 3M™ dominated the Trail Running Scene with Strategic UTMB Sponsorships in the first half of this year. 3M™ proudly sponsored three major UTMB events across China, each held in a distinct city with its own unique terrain and character. This strategic move didn’t...

September 17, 2025

La Sportiva Announces Partnership with U.S. National Ski Mountaineering Team

Boulder, Colo. (Sept 17, 2025) /OUTDOOR SPORTSWIRE/ - La Sportiva, maker of the world’s finest mountain gear, today announced a two-year partnership with the USA Ski Mountaineering Association (USA Skimo). Through 2027, La Sportiva will serve as the official apparel and uniform sponsor of the U.S. National Ski Mountaineering Team...

September 17, 2025

TrainingPeaks Virtual to Host USA Cycling esports National Championships Through 2028

LOUISVILLE, Colo. (Sept. 17, 2025) /OUTDOOR SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a four-year partnership with USA Cycling, establishing TrainingPeaks Virtual as USA Cycling’s official virtual platform through 2028. As part of this collaboration, Echelon Racing Promotions, the organization behind Echelon Racing...

September 16, 2025

Norrøna Welcomes New North American Ambassadors as TGR Film Tour Begins

OSLO (September 16, 2025) /OUTDOOR SPORTSWIRE/ — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Maggie Voisin, McRae Williams and Teal Harle. Together, they bring Olympic experience, X Games medals and a deep passion...

September 15, 2025

HOVERAir Partners with Banff Centre Mountain Film World Tour to Inspire Outdoor Storytelling

Hangzhou, China /OUTDOOR SPORTSWIRE/ - HOVERAir, the innovative leader in hands-free, self-flying camera technology, is proud to become the official self-flying camera of the Banff Centre Mountain Film World Tour and Book Festival—one of the world’s most renowned celebrations of mountain culture, adventure, and storytelling. For nearly five decades, the...

September 15, 2025

Wiley X Supports 2025 Company B Texas Ranger Classic Sporting Clay Tournament

Frisco, TX /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in protective eyewear, was proud to serve as a station sponsor and field a four-person team at the 2025 Company B Texas Ranger Classic Sporting Clay Tournament, held September 5 at the Dallas Gun Club in Lewisville, Texas. The annual...

September 10, 2025

Professional Trail Runner, Jennifer Lichter, Joins Tailwind Nutrition Athlete Team

Durango, CO (September 10, 2025) /OUTDOOR SPORTSWIRE/ — Tailwind Nutrition, the leading provider of simple and complete nutrition products, today welcomes professional trail runner, Jennifer Lichter, to its roster of elite athletes. Winner and new course record holder of both the 2025 Broken Arrow Skyrace 46k ultramarathon and Speedgoat 50k,...

September 10, 2025

RE:PUBLIC Brings Public Lands to the Front Page

September 10, 2025—Santa Fe, NM /OUTDOOR SPORTSWIRE/ - RE:PUBLIC, a new nonprofit, nonpartisan news organization dedicated to covering America’s 660 million acres of public land, officially launches this fall. Founded by former Outside Magazine editor-in-chief Christopher Keyes, RE:PUBLIC will educate, inform, and entertain readers by spotlighting important trends and threats to...

September 9, 2025

Sweet Protection Signs Deal To Outfit
America’s Top Ski and Snowboard Instructors

September 9, 2025 /OUTDOOR SPORTSWIRE/ - Sweet Protection, the industry leader in high-performance helmets, eyewear, body protection, and technical apparel, announced today that it has signed a two-year partnership with the Professional Ski Instructors of America – American Association of Snowboard Instructors (PSIA-AASI), making Sweet Protection an official gear supplier...

September 9, 2025

Showcased

National Ski Patrol Becomes Title Sponsor of the National Avalanche School, Premier Training Program for Ski Patrollers

LAKEWOOD, Colo. (September 9, 2025) /OUTDOOR SPORTSWIRE/ – National Ski Patrol (NSP) announced it will be the new title sponsor of the National Avalanche School (NAS), reinforcing its long-standing commitment to professional avalanche education. This sponsorship will give ski patrollers and other snow professionals access to the highest level of...