Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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January 16, 2024
GU Energy Labs funds 2024 scholarship for Alison Mariella Désir’s Alaskan BIPOC Running Camps
Berkeley, CA (January 16, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the addition of athlete and activist Alison Mariella Désir to their roster for 2024. As a part of this relationship, GU has pledged two $1,000 scholarships to Alison Mariella Désir’s BIPOC-focused Running, Racing and Glacier Kayaking event in...
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January 15, 2024
Orange Seal Seals the Deal with Epic Rides
(TUCSON, ARIZ.) /OUTDOOR SPORTSWIRE/ - Orange Seal and Epic Rides are excited to announce a multi-year partnership, designating Orange Seal as the Official Tire Sealant Sponsor of Epic Rides' world-class mountain biking events. As a leading name in the sealant industry, Orange Seal has been a prominent presence in mountain...
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January 11, 2024
Dovetail Workwear Announces 2024 Maven Brand Ambassadors
PORTLAND, OREGON (January 11, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in real...
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January 10, 2024
onX Backcountry Named the Official Mapping App for Natural Selection Tour
MISSOULA, Mont., (January, 2024)/OUTDOOR SPORTSWIRE/ – onX Backcountry, a navigation and discovery app for outdoor enthusiasts, announces a new partnership with Natural Selection as the Tour’s official mapping app. onX’s immersive mapping technology will play a critical role in location scouting, course planning, conditions monitoring, and interactive course viewing for...
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January 10, 2024
The Dyrt’s 2024 Camping Report To Be Presented by the All-New 2024 Toyota Tacoma
PORTLAND, Ore. /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos, and reviews, has collaborated with the all-new 2024 Toyota Tacoma for the next edition of its award-winning Camping Report. The all-new Toyota Tacoma will be the presenting sponsor of the 2024 Camping Report, which will now...
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January 8, 2024
Cotopaxi, Official Sustaining Sponsor of the 2024 Sundance Film Festival
Salt Lake City, UT. (January 8, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ adventure brand, Cotopaxi is proud to announce it will be an Official Sustaining Sponsor, as well as the Official Outerwear Jacket of the 2024 Sundance Film Festival, the pre-eminent independent film festival in the U.S. With the mutual goal of...
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January 8, 2024
BAÏST, Olympic Gold Medalist Jonny Moseley Announce New Partnership
Boulder, CO (Jan. 8, 2024)/OUTDOOR SPORTSWIRE/ – BAÏST, the Vermont-based company that has received critical acclaim for its line of custom-fit gloves and accessories for outdoor winter sports, announced today that it has partnered with Olympic gold medalist and American ski icon Jonny Moseley to design the next installment of the company’s...
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January 4, 2024
Free Fly Apparel Signs Pro Surfer Evan Geiselman
Charleston, SC (January 4, 2024) /OUTDOOR SPORTSWIRE/ - Free Fly, a pioneering brand in bamboo performance apparel built for the outdoors, is thrilled to announce the recent signing of professional surfer and passionate fisherman Evan Geiselman. Evan will be joining the growing Surf Ambassador Team and bringing his lifelong knowledge...
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December 20, 2023
Fischer becomes exclusive ski partner of the Colorado Mountain School
/OUTDOOR SPORTSWIRE/ Fischer US is pleased to announce a new and exclusive ski partnership with the Colorado Mountain School (CMS). Starting in December 2023, CMS guides will exclusively be on Fischer’s award-winning Transalp ski lineup, including the Backcountry Magazine Editor’s Choice Transalp 105CTi and the Freeskier Editor’s Choice Transalp 98CTi....
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December 18, 2023
The Conservation Alliance proudly announces its 2023 Confluence Grantees
Dec. 18, 2023 /OUTDOOR SPORTSWIRE/ - The Conservation Alliance (TCA), a coalition of like-minded member companies advocating for the protection of wild places and outdoor spaces, announces the recipients of its 2023 Confluence Grant Program - Alabama River Diversity Network, Battery Island Drive Neighborhood Association, People of Red Mountain, and...
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December 14, 2023
MasterCraft Becomes Official Towboat Partner of High Fives Foundation, Connecting Friends & Families Through Adaptive Wake Surfing Experiences
VONORE, Tenn. /OUTDOOR SPORTSWIRE/ – MasterCraft Boat Company, the world’s best-selling towboat brand, today announced a multi-year partnership with High Fives Foundation to become the exclusive towboat for 2024 and beyond. Each summer, MasterCraft will gift a new boat to High Fives Foundation to help create lifelong memories and empower those...
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December 14, 2023
Arc’teryx Enters Partnership As Official Outerwear Sponsor of the Natural Selection Tour
NORTH VANCOUVER, British Columbia - December 14, 2023 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, is announcing its three-year partnership with Natural Selection as the Official Outerwear Sponsor of the Natural Selection Tour starting in 2024. The first year of the partnership...
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December 7, 2023
RMSHA Releases 2024 Race Schedule, with Official Navigation Sponsor onX Offroad
December 7, 2023/OUTDOOR SPORTSWIRE/ – Rocky Mountain States Hillclimb Association, RMSHA, today released its 2024 Race Schedule featuring eight stops across Idaho, Wyoming, Colorado, Utah, Montana, and California– all sponsored by onX Offroad. Often referred to as "RIM-SHAW," RMSHA is the country’s largest and longest-running snowmobile hillclimb association. Its multi-venue,...
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December 7, 2023
Costa Sunglasses becomes an official sponsor of the 39th Annual Eddie Aikau Big Wave Invitational
JUPITER, Fla. (Dec. 7, 2023)/OUTDOOR SPORTSWIRE/ – Born on the water and built for those who devote their lives to exploring it, Costa Sunglasses announces a new partnership with the Eddie Aikau Foundation, sponsoring the 39th Annual Eddie Aikau Big Wave Invitational. One of the most revered big wave surfing events in...
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December 7, 2023
Backcountry Partners with Utah Avalanche Center to Promote Snow Safety
PARK CITY, Utah (Dec. 7, 2023) /OUTDOOR SPORTSWIRE/ - Backcountry, the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its ‘Know Before You Go” program. The announcement coincides with the fifth annual Avalanche Awareness Week, established...
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December 6, 2023
OutsidePR Partners With Four Organizations for Justice, Equity, Diversity and Inclusion Work
Sausalito, Calif., (Dec 6, 2023) /OUTDOOR SPORTSWIRE/ - OutsidePR, a leading public relations agency for the active-consumer market, is honored to announce its four selected partners for 2024 as part of the agency’s commitment to diversity, equity and inclusion (DEI): The Kwek Society, Varlo Sports, The L.A. Foundation and Running...
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November 29, 2023
UYN Sports Signs Alpine Ski Racer Bode Miller As First U.S. Brand Ambassador
MARBLEHEAD, Mass., (November, 29, 2023)/OUTDOOR SPORTSWIRE/ – UYN Sports (“Unleash Your Nature”), a global leader in sustainable technical apparel, footwear and accessories, today named accomplished alpine ski racer Bode Miller as its first U.S. brand ambassador. Miller’s notable achievements include six Olympic medals and the record for the most World Cup...
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November 27, 2023
GOES Health and Recreate Responsibly Partner to Save Lives and Provide Outdoor Safety Tools
San Francisco, Calif., (Nov 27, 2023)/OUTDOOR SPORTSWIRE/ – GOES Health, the award winning outdoor health and safety platform, is delighted to announce its partnership with Recreate Responsibly, the coalition working to inform people on how to safely and responsibly recreate outdoors. The partnership promotes safety and preparedness in the outdoors, considering not...
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November 20, 2023
Snoop Dogg Goes Smokeless with Solo Stove
GRAPEVINE, TX - (November 20, 2023)/OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within Solo Brands (NYSE: DTC) and creator of the smokeless fire pit, convinces Snoop Dogg, the most famous smoker on the planet, to give up smoke. On November 16th, The Doggfather of Smoke announced to his...
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November 20, 2023
Women’s-Specific Avalanche Education Scholarships Return For 2023-2024 Winter Season
Seattle, Washington (November 20, 2023)/OUTDOOR SPORTSWIRE/ – Backcountry Access and the American Avalanche Association are pleased to announce that they are once again coming together to present a scholarship program for female-identifying avalanche professionals. The $1,500 per-candidate scholarships will provide tuition support for women taking their Professional Level 1 or Professional...
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November 14, 2023
Soaring to New Heights: Olympic Skier Katia Griffiths Teams up with Thermowave
November 14, 2023 -- Kaunas, Lithuania /OUTDOOR SPORTSWIRE/ – Thermowave, manufacturer of premium merino wool performance apparel, is elated to welcome Olympian Katia Griffiths to its ambassador team. Griffiths, a freestyle skiing trailblazer, is best known for competing in the Olympic debut of the ski halfpipe at the 2014 Sochi Winter Olympics,...
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November 13, 2023
SCARPA opens applications for mentor program serving athletes from historically marginalized communities
BOULDER, Colo. (November 13, 2023) /OUTDOOR SPORTSWIRE/ - After graduating 18 mentees in 2023, the SCARPA Athlete Mentorship Initiative (SAMI) is now accepting applications for the third year of its innovative leadership program. Created by SCARPA, the leading manufacturer of footwear for performance mountain sports, in conjunction with Mountain Hardwear,...
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November 13, 2023
Free Fly Makes a Statement Signing Surf Icon Mark Healey to the Team
Charleston, SC (November 13, 2023)/OUTDOOR SPORTSWIRE/ – Free Fly, a leading brand in performance bamboo apparel built for adventure pursuits, is proud to announce the signing of big-wave surfer, free diver, and award-winning spear-fisherman Mark Healey as the brand's first-ever surf athlete and ambassador. Healey, a surf athlete and professional waterman, embodies...
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November 8, 2023
Vitaloop – Clean water knows no boundaries
Oslo, Norway/Palo Alto, CA/ 8.11.2023/OUTDOOR SPORTSWIRE/ – Mathias Ekornås – Vitaloop's very first Brand Ambassador – is a true adventure enthusiast. He doesn't just climb mountains or travel the world; thanks to an active imagination he can turn the most mundane surroundings into extraordinary experiences. Like when he scaled the equivalent...
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November 7, 2023
Kapsul™ Tech Partners with University of Houston Defensive Lineman, Nelson Ceaser, on NIL Deal
WATERLOO, ON (November 7, 2023) /OUTDOOR SPORTSWIRE/ - Kapsul Tech, a research and science company with a mission to protect athletes from head and neck injury, today announced its first NIL sponsorship deal with the University of Houston’s star Defensive Lineman, Nelson Ceaser. Ceaser has been wearing Kapsul’s ATLAS Shirt,...