Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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June 9, 2026
Only Essentials Make the Bag. Kelly Slater Just Added Purist Collective.
Morgan Hill, CA (June 9, 2026) /OUTDOOR SPORTSWIRE/ — Purist Collective, makers of premium water bottles, today announced a new partnership with 11-time world champion surfer Kelly Slater. The new relationship is a natural extension of shared values, a deep respect for nature, and an appreciation of clean, uncompromised taste. There's...
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May 27, 2026
Bosch eBike Systems Introduces the Bosch Hill Climb Challenge at Bentonville Bike Fest
Foothill Ranch, Calif. (May 27, 2026) /OUTDOOR SPORTSWIRE/ - Bosch eBike Systems is headed to Northwest Arkansas next month as the title sponsor of a brand-new 2026 Bike Fest event: Bosch Hill Climb Challenge. Taking place in the evening on Friday, June 12, the Challenge will be a feature event...
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May 27, 2026
adidas Sport Eyewear Announces Trail Running Athlete Toni McCann As Brand Ambassador
May 27, 2026 /OUTDOOR SPORTSWIRE/ - adidas Sport eyewear announces its new collaboration with South African athlete Toni McCann, one of the most influential and versatile figures in the global elite trail running scene who joins adidas Sport eyewear to redefine the standard of vision in elite competition. Through this...
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May 27, 2026
The Dyrt Announces the Best Places to RV Presented by Grand Design RV
PORTLAND, Ore., May 27, 2026 /OUTDOOR SPORTSWIRE/ - The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., has announced the 2026 Best Places to RV Presented by Grand Design RV, a manufacturer of easy-to-tow, smartly designed travel trailers. The...
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May 26, 2026
Popfly Flips Influencer Marketing on Its Head, Sponsoring One Creator’s Dream Trip
COSTA MESA, Calif. (May 26, 2026) /OUTDOOR SPORTSWIRE/ — Popfly, the creator platform purpose-built for adventure, announced it will fully fund one creator's dream trip this summer — and spend the rest of the season working towards getting the rest of them sponsored. Instead of waiting for a brand to post a brief,...
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May 26, 2026
Spartan and U.S Navy Renew Landmark Partnership For 2026-2027 Season
United States (May 26, 2026) /OUTDOOR SPORTSWIRE/ - Spartan, the world's leading endurance and obstacle course racing brand, today announced the renewal and expansion of its landmark partnership with the United States Navy for the 2026-2027 season. The collaboration continues to designate the Navy as Official Federal Government Services Partner...
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May 21, 2026
Injinji Unveils 2026-2027 Athlete Team
SAN DIEGO, Calif. (May 21, 2026) /OUTDOOR SPORTSWIRE/ - The Original Toesock Company, Injinji, is proud to announce its 2026-2027 athlete team, a diverse group of 35 standout individuals spanning trail, road, and ultrarunning, as well as hiking and mountain sports. Among this year’s roster are 12 returning athletes -...
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May 19, 2026
The Dyrt Announces Best Places to Camp for Free Presented by Vanlife Trader
PORTLAND, Ore., May 19, 2026 /OUTDOOR SPORTSWIRE/ - The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., has announced the 2026 Best Places to Camp for Free Presented by Vanlife Trader, a modern marketplace for buying and selling campervans...
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May 13, 2026
evo Launches Its First Mountain Bike Athlete Team
SEATTLE (May 13, 2026) /OUTDOOR SPORTSWIRE/ - evo, the outdoor retailer and experiences company, today announces the launch of its first-ever mountain bike athlete team, bringing together freeride standouts Hannah Bergemann, Carson Storch, and Georgia Astle. The new program reflects evo’s commitment to supporting athletes who are not only pushing...
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May 13, 2026
Spartan and Puck Pack LLC Announce Powerhouse Partnership, Naming Protein Puck the Official Protein Bar of Spartan Race U.S.
BOSTON, MA (May 13, 2026) /OUTDOOR SPORTSWIRE/ — Spartan, the world's leading endurance sports and extreme wellness brand, is thrilled to announce a new multi-year partnership with Protein Puck. Starting with the 2026 U.S. Spartan Race season, Protein Puck will serve as the “Official and Exclusive Protein Bar of Spartan...

