January 19, 2023

Norrøna Expands Ambassador Team for 2023 with Adventure-Minded Athletes

BOULDER, Colo. (Jan. 19, 2023) /OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand known for its sustainably built, premium outerwear, welcomes ten new talented athletes to the Norrøna ambassador team, including Owen Leeper, Mons Røisland, Darcy Conover, Robin Viera and Ren Walkenhorst. Norrøna ambassadors are a key component to the brand’s...

January 17, 2023

The Woolmark Company and Luna Rossa Prada Pirelli unveil one-of-a-kind Merino wool garments as they set sail for the 37th America’s Cup

/OUTDOOR SPORTSWIRE/ – The Woolmark Company and Luna Rossa Prada Pirelli have unveiled the ground-breaking technical team kit to be worn as it vies for victory during the 37th America’s Cup. Returning as the official technical partner for the Luna Rossa Prada Pirelli sailing team, The Woolmark Company has worked closely...

January 17, 2023

BCA and the American Avalanche Association name recipients of the 2022-2023 Women’s Specific Pro Training Scholarships

Denver Colo., (January 17, 2023) /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) and the American Avalanche Association (A3) are happy to announce that Megan Guinn, Katy Lanfri and Caroline Carlson have been chosen as the recipients of the 2022-2023 Women’s Specific Pro Training Scholarships for snow science and avalanche safety. This opportunity...

January 17, 2023

Atomic Adds Backcountry Legend Chris Rubens to Athlete Roster

OGDEN, UT (JANUARY 17, 2023) /OUTDOOR SPORTSWIRE/ – Atomic, the leader in the design and manufacturing of premium winter sports equipment, is pleased to announce the addition of big mountain freeride skier Chris Rubens to its roster of world class athletes. The new partnership takes effect immediately and Rubens will exclusively use...

January 12, 2023

Noble Oak Partners with World Nature Photography Awards

NEW YORK /OUTDOOR SPORTSWIRE/ - Noble Oak, an award-winning whiskey brand with a noble heart, today announced its partnership with World Nature Photography Awards as the official whiskey sponsor. As a brand with a mission of revitalizing the planet by planting trees in partnership with One Tree Planted, this sponsorship of...

January 12, 2023

Polar Explorer Caroline Côté Reaches South Pole in 34 Days

VANCOUVER, CANADA (January 2023) /OUTDOOR SPORTSWIRE/ - With utmost excitement, Caroline Côté, endurance athlete and polar explorer, has reached the South Pole in amazing world record time of 34 days 2 hours and 53 mins, after setting off from the Hercules Inlet on December 9, 2022. Caroline is now the...

January 12, 2023

prAna Sponsors Climbing Ambassadorship and $100,000 Cash Prize for Winner of HBO Max Original Series THE CLIMB

CARLSBAD, Calif. - January 12, 2023 /OUTDOOR SPORTSWIRE/ – prAna, a leader in sustainable, active outdoor apparel, announced today that it is the prizing sponsor of the HBO Max Original Series THE CLIMB debuting Thursday, January 12, 2023. The series is created by Jason Momoa through his production company On the...

January 11, 2023

Tailwind Nutrition 2023 Athlete Team Headlined by Bandera 100k Winner Courtney Dauwalter

DURANGO, Colo. (Jan. 11, 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition is proud to announce its 2023 Tailwind Athlete Team which includes 22 athletes whose specialties range across the spectrum of endurance sports. The team includes 5-year Tailwind athlete and ultrarunning icon Courtney Dauwalter, who recently won the 2023 Bandera 100k race...

January 10, 2023

Gregory Mountain Products Kicks Off the New Year with New Ambassador Team

SALT LAKE CITY, Utah (Jan. 10, 2023)/OUTDOOR SPORTSWIRE/ – Gregory Mountain Products, the longtime pack and active travel gear manufacturer, today shares its 2023 ambassador team roster. Comprised of adventurers, product testers, entrepreneurs and content creators - Gregory’s paid ambassador team remains a tangible representation of the brand’s mission to get more...

January 9, 2023

More Prize Money Is Flowing Into Trail Running. What Does That Mean for the Sport?

Run Rabbit Run is one of the rare American trail races that offers a relatively large prize purse, and for a decade, it’s been the largest in the sport. Hughes earned $15,000 for winning the women’s race and split another $5,000 with Arizona trail runner Peter Mortimer (who placed 12th...

December 27, 2022

Gasparilla Distance Classic Association teams up with ABC Action News as The Official and Exclusive Television Station of The Publix Gasparilla Distance Classic Race Weekend in Tampa, Fl

Dec. 27, 2022 / TAMPA /OUTDOOR SPORTSWIRE/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and ABC Action News Military Challenge. “We’re thrilled ABC Action News chose the Publix Gasparilla Distance Classic (PGDC)...

December 19, 2022

Adrian Ballinger, ski-mountaineer and founder of Alpenglow Expeditions joins Fischer Alpine team for winter 2022/23

Auburn, NH /OUTDOOR SPORTSWIRE/ – Fischer Skis US announces that Adrian Ballinger, IFMGA-certified guide and professional ski-mountaineer, will be joining athlete ranks starting with the 2022/23 season. Ballinger has made a name for himself summiting the world’s tallest mountains, seventeen 8000-meter peaks to be precise, and has tallied ski descents on a...

December 12, 2022

Specialized ends contracts with dozens of paid ambassadors

Some of Specialized's longtime adventure athletes like Sarah Swallow and Ty Hathaway were let go last week; they say the brand is cutting the entire ambassador program. VeloNews

December 8, 2022

Dakine Welcomes Pro Skier Kai Jones and Pro Snowboarder Emma Crosby to Athlete Team

LOS ANGELES (December 8, 2022) /OUTDOOR SPORTSWIRE/ – Dakine, the trusted name in purpose-built gear for outdoor adventures, is stoked to welcome professional skier Kai Jones and professional snowboarder Emma Crosby to the brand’s stacked team rider roster. Jones skyrocketed to fame after a clip of him stomping a 35-foot cliff went...

December 6, 2022

New Salomon TV Episodes Showcase Road Athlete Noah Droddy and Running Ambassador Rich Roll

OGDEN, UTAH (Dec.6, 2022) /OUTDOOR SPORTSWIRE/ – Salomon is pleased to announce the release of two new Salomon TV episodes featuring elite road running athlete Noah Droddy and running ambassador Rich Roll. “We Are All Droddy”, available for viewing now, chronicles Droddy’s path to running professionally and his preparation for the...

December 6, 2022

Polar Explorer Caroline Côté Makes Way to Hercules Inlet, Antarctica to Launch South Pole Expedition

VANCOUVER, CANADA (December 2022) /OUTDOOR SPORTSWIRE/ - Caroline Côté, a professional adventurer and endurance Helly Hansen athlete, is about to set off on her attempt to become the fastest woman to reach the South Pole on skis, in complete autonomy, 1130 km across Antarctica, in 36 days. The expedition, which is...

December 1, 2022

Nissan Formula E Team Unveils High Performance Merino Wool Racing Uniforms in Collaboration with The Woolmark Company

/OUTDOOR SPORTSWIRE/ - The Woolmark Company has joined the Nissan Formula E Team as its technical partner to develop an innovative Merino wool-rich team kit. ​​Season 9 will be Nissan’s fifth in the ABB FIA Formula E World Championship, and marks the start of the Gen3 era. Nissan races in...

December 1, 2022

Sweet Protection Adds U.S. Alpine Racing Veteran Tommy Ford to Athlete Team

BOULDER, CO - DECEMBER 1, 2022 /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles, and technical clothing, announced today that it has signed an athlete partnership contract with three-time Olympian and veteran World Cup Alpine ski racer Tommy Ford, putting one of the biggest names in U.S. skiing under...

November 29, 2022

Tailwind Nutrition Partners with Friends of CAIC at Trailheads to Promote Winter Backcountry Safety

Durango, Colo. (Nov. 29, 2022) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has partnered with Friends of the Colorado Avalanche Information Center (FoCAIC) to support its Trailhead Outreach Program. Throughout the 2022/2023 winter season, FoCAIC will visit backcountry trailheads throughout the...

November 22, 2022

Bajío Sunglasses Teams Up with Collegiate Bass Fishing Series

New Smyrna Beach, FL (Nov. 22 2022) /OUTDOOR SPORTSWIRE/ - Bajío, maker of blue-light filtering, sustainable performance sunglasses, is excited to announce a partnership with the Association of Collegiate Anglers. As part of this partnership, Bajio will activate on-site at events, products will be featured in prize payouts, and sunglasses...

November 22, 2022

Dkota Grizzly Announces Ambassador, Michael Ryan Clark, filmmaker, photographer, conservationist

St Louis, MO, November 22, 2022 /OUTDOOR SPORTSWIRE/ – Men’s rugged lifestyle apparel company DKOTA Grizzly, is pleased to announce their forged relationship with Michael Ryan Clark: award-winning filmmaker, photographer and media conservationist. The owners of Dkota Grizzly first met Michael the winter of 2022, at the January Outdoor Retailer Show...

November 10, 2022

Honey Stinger Teams Up with Professional Athletes in $15M Equity Round

Steamboat Springs, Colo. (November 10, 2022) /OUTDOOR SPORTSWIRE/ – Honey Stinger is proud to announce that 10 professional athletes have joined its ownership team. The athletes participated alongside Honey Stinger’s main investor, Factory LLC, as part of a $15M raise for the rapidly growing sports nutrition brand. The investment was facilitated...

November 8, 2022

World Premiere Above Mount -Blanc: Soul Flyers Accomplish the Longest Relief Flight in Wingsuit

/OUTDOOR SPORTSWIRE/ - After flying over the pyramids of Egypt at the end of last year and more recently the Taj Mahal, Fred Fugen, the most famous wingsuiter, is tackling another monument… Natural this time! Flying close to the Roof of Europe and continuing with a flight in relief -...

November 4, 2022

Montane Sponsored Kendal Mountain Tour Goes Local this Weekend at Over 50 US Locations

Boulder, CO (November 4th, 2022)/OUTDOOR SPORTSWIRE/ – British outdoor apparel and equipment brand, Montane, is pleased to offer their continued support of the popular Kendal Mountain Tour as it continues on tour to over 50 US screening locations this weekend. As a presenting sponsor alongside OS Maps, Montane is excited to share...

November 3, 2022

FORLOH Welcomes Duck Dynasty’s Willie Robertson as Brand Ambassador

WHITEFISH, Mont. - November 3, 2022 /OUTDOOR SPORTSWIRE/ – FORLOH (https://forloh.com), a 100 percent sourced and made in America technical outdoor brand, today welcomes Willie Robertson to the team as Brand Ambassador. Robertson is an American TV Personality, businessman, and active hunter and outdoorsman, and starred in A&E's hit TV series,...