Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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February 15, 2024
ShowcasedUTMB World Series Welcomes Suunto as Official GPS Watch and Technical Partner
/OUTDOOR SPORTSWIRE/ – Sharing the same passion for sports and the outdoors, UTMB® World Series and Suunto, known for their world-renowned GPS multisport watches and training tools, have announced a global partnership, that will see the two companies work together to contribute to the positive development of trail running and...
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May 5, 2026
The Dyrt Creates Comprehensive Pacific Coast Highway Road Trip and Camping Guide Presented by T-Mobile
PORTLAND, Ore., (May 5, 2026) /OUTDOOR SPORTSWIRE/ — The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., has created a comprehensive Pacific Coast Highway Road Trip guide presented by T-Mobile to highlight the best campgrounds and attractions along the...
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April 30, 2026
Fleet Feet and Cooldown Partner to Make Running More Accessible, Social and Supported
CARRBORO, N.C. (April 30, 2026) /OUTDOOR SPORTSWIRE/ — Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, and Cooldown, a fast-growing social run community with clubs across the U.S. and in Toronto, today announced a new strategic partnership designed to make running feel more approachable, connected and...
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April 24, 2026
Craft Sportswear Welcomes Four New Trail Athletes to Its Elite Run Team
BORÅS, Sweden (April 24, 2026) /OUTDOOR SPORTSWIRE/ - Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to welcome four outstanding athletes to its Elite Run Team. These new runners join a veteran roster of 20 global top...
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April 23, 2026
Pro Motocross Championship Welcomes Multi-Year Partnership from 5.11®
MORGANTOWN, W.Va. (April 23, 2026) /OUTDOOR SPORTSWIRE/ – MX Sports Pro Racing, Inc., in association with the SMX League, has announced that 5.11®, the global leader in Purpose-Built Gear, will expand its new partnership with the Monster Energy SMX World Championship Series with multi-year support of the Pro Motocross Championship,...
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April 23, 2026
Keter Partners With Professional Golfer Jake Peacock
Anderson, Indiana (April 23, 2026) /OUTDOOR SPORTSWIRE/ – Keter, a global leader in outdoor and home innovation, has partnered with professional golfer Jake Peacock for the 2026 professional golf season. The collaboration highlights Keter’s versatile outdoor storage and organization products through authentic lifestyle integration, demonstrating how they support athletes both...
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April 23, 2026
givestar Joins Forces With Spartan And Tough Mudder USA To Supercharge Charity Impact Stateside
Boston, MA (April 23, 2026) /OUTDOOR SPORTSWIRE/ - Spartan and Tough Mudder, the global leaders in obstacle course racing and endurance sports, have officially named givestar as their Official U.S. Fundraising Partner. This strategic expansion follows a record-breaking partnership in the UK, where the "Home of Impact" platform successfully transformed the...
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April 23, 2026
Spartan And Tough Mudder Announce Snap Fitness as Official UK Gym Partner in New Three-Year Deal
London, UK (April 23, 2026) /OUTDOOR SPORTSWIRE/ - Spartan and Tough Mudder, the world’s leading obstacle course and endurance event brands, are proud to announce a new three-year partnership with Snap Fitness, who join as the Official Gym Partner for the UK from 2026 through 2028. The partnership will see...
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April 21, 2026
DEKA and Lycan Fitness Forge Powerful Two-Year Equipment Partnership
United States (April 21, 2026) /OUTDOOR SPORTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan, is proud to announce that its powerhouse two-year partnership with Lycan Fitness is now officially underway. The collaboration, which runs through to the end of 2027, establishes Lycan...
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April 18, 2026
Suunto Expands North American Road Athlete Roster Heading in Boston Marathon
SAN FRANCISCO, CA – OUTDOOR SPORTSWIRE - Suunto, a global leader in performance sports wearables, is proud to announce a number of road athlete signings. United by a pursuit of performance on the roads, the roster brings together an accomplished group of road running athletes with plans to line up...
