August 23, 2023

Hydro Flask, US Ski & Snowboard Announce Partnership

U.S. Ski & Snowboard announced the first snowboard title partnership with Hydro Flask, a leader in insulated stainless steel flasks and soft goods innovations and a Helen of Troy Ltd. brand, officially naming the team the Hydro Flask U.S. Snowboard Team. The Hydro Flask U.S. Snowboard Team includes athletes such...

August 21, 2023

Around the Crown 10K and Summit Coffee Join Forces to Build A More Inclusive Community

Charlotte, NC -- August 18, 2023 /OUTDOOR SPORTSWIRE/ – Around the Crown 10K Together with Truist (ATC10K), North Carolina’s largest 10K running race, announces its multiyear partnership with NC-based Summit Coffee. Both brands prioritize inclusivity, sustainability, creating enjoyment, are members of 1% For the Planet, and are kicking off their partnership by...

August 17, 2023

Dometic Partners with Project Zero to Support Polar Expeditions for Climate Awareness

Sydney, Australia - August 17, 2023 /OUTDOOR SPORTSWIRE/ – Dometic will join the Project Zero team on its journey to promote climate change awareness. As a partner, Dometic will provide its technology and gear to support a father and son’s challenging journey from the South Pole to the North Pole. The expedition,...

August 8, 2023

The Conservation Alliance and 50 Member Companies Applaud President Biden for Designating the Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument

(August 8, 2023) /OUTDOOR SPORTSWIRE/ - Today, President Biden protected nearly 1 million acres of federal public lands in Arizona by designating The Baaj Nwaavjo I’tah Kukveni - Ancestral Footprints of the Grand Canyon National Monument. The Grand Canyon is an iconic landscape and outdoor recreation destination. In 2021, 4.5...

August 3, 2023

Performance Workwear Brand TRUEWERK Hires Michael Pogue as Chief Financial Officer

DENVER, Colo. (August 3, 2023) /OUTDOOR SPORTSWIRE/ - TRUEWERK, the direct-to-consumer performance workwear brand, officially announced the hiring of Michael Pogue as Chief Financial Officer. The move is another step towards TRUEWERK’s goal to build the world’s leading performance workwear and celebrate the lives and work of the modern trade...

July 26, 2023

ISLE Surf and SUP Announces Sponsorship in the CrossFit Games 2023

San Diego, CA (July 26, 2023)/OUTDOOR SPORTSWIRE/ – ISLE Surf and SUP, a leading name in the water sports industry, is excited to announce its strategic sponsorship in the highly anticipated CrossFit Games 2023. The partnership aims to foster brand awareness, create brand synergy, and explore new avenues in the dynamic fitness-focused...

July 18, 2023

Pikes Peak Marathon and Mammoth Trail Fest Partner with USADA for the Golden Trail Series

Ogden, Utah /OUTDOOR SPORTSWIRE/ - Today, Salomon North America is proud to announce a new partnership between Golden Trail National Series and United States Anti-Doping Agency(USADA). As part of the brands’ commitment to clean sport, USADA will be offering race day testing at the upcoming Pikes Peak Marathon and Mammoth Trail...

July 18, 2023

GOES Health and DripDrop Partner with OutGrown

San Francisco, Calif., July 18, 2023 /OUTDOOR SPORTSWIRE/ – In a strategic partnership, developed out of a need for improved outdoor safety education and resources, OutGrown, DripDrop Hydration and GOES Health have announced the launch of family-friendly guided hike events across selected cities to encourage families to venture outdoors safely during...

July 13, 2023

Women’s Epic Race Announces Clean Simple Eats as Premier Sponsor for 2023 Mountain Trail Race Series

Brighton Resort, UT, July 2023 /OUTDOOR SPORTSWIRE/ – Women's Epic, Utah's premier mountain trail race series created specifically for women, is thrilled to announce Clean Simple Eats (CSE) as the premier sponsor for the highly anticipated 2023 Women's Epic Trail Race Series. With a shared passion for promoting physical and mental...

July 12, 2023

Nomadix Named Official Towel Sponsor of 38th Annual Malibu Triathlon

San Clemente, Calif. – July 12, 2023 - Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, announced today it is the official towel sponsor of the 38th Annual Malibu Triathlon which will take place September 30 and October 1, 2023....

July 7, 2023

Kokatat goes ‘Kayaking through the Place of Spirits’ with the Tongait Expedition

ARCATA, CA (July 7, 2023)/OUTDOOR SPORTSWIRE/ – Late last week four sea kayakers set off on a 1,000 km kayaking journey to the ‘Place of Spirits’ in the Canadian Arctic. Over the next four weeks, Justine Curgenven, JF Marleau, Frank Wolf and Larry Chomyn will paddle around the Labrador Peninsula unsupported...

July 7, 2023

Tailwind Nutrition will fuel runners of the Hardrock 100 Mile Endurance Run as the official nutrition sponsor

Durango, Colo. (July 7) /OUTDOOR SPORTSWIRE/ – Hot off the heels of Courtney Dauwalter’s record-breaking performance at Western States using her signature Endurance Fuel flavor, Dauwaltermelon, Tailwind Nutrition is gearing up for the Hardrock 100 Mile Endurance Run, where its Endurance Fuel will be served at aid stations and Recovery Mix made...

July 6, 2023

Cotopaxi Improves Diversity Through Recruitment

Salt Lake City, UT. (July 6, 2023) /OUTDOOR SPORTSWIRE/ - In an effort to align their hiring practices with their mission to Do Good, certified B Corporation™ and mission-driven brand, Cotopaxi, has partnered with Career.Place to support the brand in increasing inclusion, equity and diversity in an industry that tends...

June 30, 2023

Champion U.S. Vibram Athlete Summits Denali

“Her Denali Speed Project” focused on empowering women in mountain sports /OUTDOOR SPORTSWIRE/ – Meredith Edwards, a US mountain endurance athlete and member of Team Vibram spent just over a month on Denali pushing for the women’s FKT and summited this month. Bad weather on many days hampered her FKT but...

June 29, 2023

Völkl US skiers look to ride success into 23/24 World Cup and Nor-Am Seasons

Lebanon, NH (June, 2023)/OUTDOOR SPORTSWIRE/ – Four US skiers on Völkl skis head into the 23/24 ski season with high expectations following strong 22/23 campaigns. George Steffey, Brian McLaughlin, Cooper Puckett, and Camden Palmquist, each had successful seasons and eye new goals for the coming season. “With these 4 talented men...

June 29, 2023

Two-Time MLB All-Star Justin Turner Creates Signature Collection with Kaenon Sunglasses

Irvine, Calif (June 29, 2023)/OUTDOOR SPORTSWIRE/ – Kaenon is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner. The first installment of the Justin Turner Signature Collection from Kaenon includes two versions of the Arcata SR, Turner's preferred model for on-field play. Unlike typical athlete-endorsement relationships, Turner has a...

June 28, 2023

SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass

PORTLAND, Oregon /OUTDOOR SPORTSWIRE/ - SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding the incredible team of athletes and ambassadors for the iconic active sports brand. Following the...

June 27, 2023

UYN Athlete, Omar Di Felice, Becomes First Italian to Win Trans Am Bike Race in Yorktown, Virginia

MARBLEHEAD, Mass. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today announced its athlete, Omar Di Felice, won first place in the U.S. Trans Am Bike Race, becoming the first Italian cyclist to win in the race’s history. Competing against...

June 26, 2023

Kokatat explore the Wild and Scenic with Where the Wild Roam

ARCATA, CA (June 26, 2023)/OUTDOOR SPORTSWIRE/ – Joe Flannery and Kyle Lancaster of Where the Wild Roam production company seek to educate and inform audiences about wildlife and wild places. In their latest project, Wild and Scenic, the duo explores and explain the significance of the Wild and Scenic Rivers Act while...

June 26, 2023

Tailwind Nutrition Athlete Courtney Dauwalter Smashes Record, Wins Western States 100 Fueled by Her Own Dauwaltermelon Endurance Fuel Flavor

DURANGO, Colo. (June 26, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athletes had a weekend that will go down in history at the Western States 100 with Courtney Dauwalter dominating the race, setting an impressively fast course record with a time of 15:29:33 on Saturday. Other Tailwind athletes had amazing performances this weekend with...

June 23, 2023

Dynamic Partnership: Dynafit Joins as Sponsor of Vert Running Series

BOULDER, CO (June, 2023)/OUTDOOR SPORTSWIRE/ – Dynafit, a global leader in innovation in competitive mountain endurance sports, is thrilled to announce its sponsorship of the first-ever Vert Running Series, an exhilarating trail running event series set to elevate the sport in the Pacific Northwest. This collaboration aims to support elite youth...

June 21, 2023

Snowbound Expo 2023 names SkiEssentials as Official Retail Partner, elevating the consumer shopping experience

Boston, MA – June 21st 2023 /OUTDOOR SPORTSWIRE/ – Snowbound Expo, the leading annual event for winter sport enthusiasts, is thrilled to announce the appointment of SkiEssentials as its official retail partner for the highly anticipated 2023 edition. This strategic collaboration brings together two trailblazers in their respective industries, promising an unforgettable...

June 14, 2023

Primus Announces New Athlete Partnerships for 2023

LOUISVILLE, Colo. (June 14, 2023) /OUTDOOR SPORTSWIRE/ - Primus, the Swedish cooking equipment brand, announces new partnerships with two athletes – climber, Matt Segal, and mountaineer, Tamara Lunger. In addition to being accomplished mountain athletes, Segal and Lunger are both passionate about food and sharing meals in wild places. “Primus...

June 14, 2023

Kokatat heads out on The Lap around Ireland for Parkinson’s disease research

ARCATA, CA (June 14, 2023) /OUTDOOR SPORTSWIRE/ - 25 years ago Charles Daly’s mother signed him up for an after-school kayak class. As a kid, Daly couldn’t stay in his seat and the kayak was the one place he found focus. Four years ago, Daly’s mother was diagnosed with Parkinson’s,...

June 14, 2023

Outbound finds a new Partner In Adventure

/OUTDOOR SPORTSWIRE/ - At the Outbound Collective, we’re building an outdoor community where everyone feels welcome, represented, and empowered to live healthier lives through the pursuit of everyday adventures. And we are always looking for others who share our vision for a better, more modern outdoors. That's why we're excited to...