Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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February 19, 2026
The Landmark Project Announces Partnership with the National Parks Conservation Association
Greenville, SC (February 19, 2026) /OUTDOOR SPORTSWIRE/ — The Landmark Project, a brand known for its park‑inspired artwork and deep connection to America’s public lands, announced a new partnership with the National Parks Conservation Association (NPCA), a century‑old nonprofit organization dedicated to protecting and strengthening the National Park System. This...
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February 19, 2026
Free Fly Welcomes Brandon Cyr to Ambassador Team
CHARLESTON, South Carolina (February 19, 2026) /OUTDOOR SPORTSWIRE/ – Free Fly Apparel, the Charleston-based outdoor brand specializing in performance and lifestyle apparel made of viscose from bamboo, today announced its latest athlete partnership with well-respected Florida fishing guide, Capt. Brandon Cyr. Born and raised in Key West, Florida, Cyr grew...
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February 19, 2026
The Dyrt and Ford Bronco Partner to Support Search and Rescue Teams Nationwide
February 19, 2026 /ENDURANCE SPORTSWIRE/ - The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., and Ford Bronco have joined forces to support the volunteer search and rescue teams who protect outdoor adventurers across the country's most remote terrain....
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February 17, 2026
Black Diamond Equipment and NOLS Expand Elevate Scholarship for 2026
SALT LAKE CITY (February 17, 2026) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, and the National Outdoor Leadership School (NOLS), the world’s foremost provider of wilderness education, announce the second year of their partnership. United by a shared belief...
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February 16, 2026
PACKFIRE to Showcase Portable Fire Pits at Overland Expo SoCal in Costa Mesa, March 14–15
Costa Mesa, California (February 16, 2026) /ENDURANCE SPORTSWIRE/ — PACKFIRE, the premium portable fire pit brand designed for overlanders, campers, and outdoor enthusiasts, is proud to announce its participation in Overland Expo SoCal, taking place March 14–15 in Costa Mesa, California. The company will showcase its innovative, portable fire pits...
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February 13, 2026
CABDA Expo Partners with Forgotten Not Gone on Industry Service Project
Las Vegas, NV (February 13, 2026) /OUTDOOR SPORTSWIRE/ — CABDA, the premier bicycle industry trade show in the United States, has partnered with Forgotten Not Gone as its official community service organization for their upcoming Las Vegas trade show (March 18 & 19). Together they plan to launch Operation: Back...
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February 9, 2026
HydraPak Inks Three-Year Partnership with Western States 100 Mile Endurance Run as Official Hydration System Partner
Oakland, CA (February 9, 2026) /OUTDOOR SPORTSWIRE/ – HydraPak, the global leader in high-performance hydration solutions, has been named the Official Hydration System Partner for the 2026 Western States 100 Mile Endurance Run (WSER), the world’s oldest 100-mile trail race. The partnership will support the 53rd running of the iconic...
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February 5, 2026
Marathon Sports builds trail running platform with acquisition of six03 Trail Races and Cranmore Mountain Race
WALTHAM, Mass. (February 5, 2026) /OUTDOOR SPORTSWIRE/ — Marathon Sports announced the acquisition of six03 Trail Races and the Cranmore Mountain Race, expanding the company’s long-term investment in trail running in New England. The company also announced more than $100,000 in total prize money across its New England trail race...
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February 5, 2026
Amie Engerbretson Joins the °bootcap® Athlete Team
SALT LAKE CITY, UT (February 5th, 2026) /OUTDOOR SPORTSWIRE/ - °bootcap®, the purpose built ski boot insulation accessory designed to keep skiers’ feet warmer without batteries or electronics, is proud to welcome professional skier Amie Engerbretson to its growing athlete roster. A force in the freeride skiing world, Engerbretson has...
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February 4, 2026
Premier Ultrarunner Courtney Dauwalter Partners with Näak Through 2029 Season to Strengthen Ultra-Mindset
OGDEN, Utah (February 4, 2026) /OUTDOOR SPORTSWIRE/ — World-renowned ultrarunner Courtney Dauwalter has partnered with Näak, making the Canadian sports nutrition brand her official fuel sponsor for the 2026 season. Näak and Dauwalter share a passion for the “Ultra-Mindset,” and through this partnership Dauwalter will be using Näak fuel to...
