October 7, 2025

Smartwool and icebreaker Announce Partnership with Alterra Mountain Company

DENVER (Oct. 7, 2025) /OUTDOOR SPORTSWIRE/ - Smartwool® and icebreaker®, two leaders in performance-driven Merino wool socks and apparel, announce a four-year partnership with Alterra Mountain Company, making the brands the official base layer and mid-layer partners of select Alterra destinations. Born from shared values and a collective passion for the...

October 2, 2025

Db Becomes Official Sponsor of the U.S. Ski & Snowboard Team

Oslo, Norway / Park City, Utah – October 2, 2025 /OUTDOOR SPORTSWIRE/ - Db, the Scandinavian bag and luggage brand redefining modern travel gear, today announced its partnership as an official supplier partner of U.S. Ski & Snowboard as they head into the 2026 Milano Cortina Olympic & Paralympic Winter...

October 1, 2025

Onix Pickleball Donates $10,000 to Indiana Women in Need Foundation for Breast Cancer Awareness

EVANSVILLE, Ind. (October 1, 2025) /OUTDOOR SPORTSWIRE/ — ONIX Pickleball, an industry leader for over two decades, commits its fifth annual donation of $10,000 to the Indiana Women in Need (IWIN) Foundation. This ongoing support reflects ONIX’s ongoing commitment to raising awareness and providing resources to breast cancer survivors, while...

September 30, 2025

SpotOn GPS Fence and Purina Dog Chow team up for a special cause with Jeb Burton at Charlotte Motor Speedway

[Statesville, North Carolina] - Sept. 30, 2025 /OUTDOOR SPORTSWIRE/ - SpotOn GPS Fence and Purina Dog Chow will share the #27 Jordan Anderson Racing Bommarito Autosport Chevrolet as Jeb Burton tackles the twists and turns of the Charlotte Roval. The partnership highlights a unique initiative with The Ward Burton Wildlife...

September 24, 2025

Craft Sportswear Named Exclusive Apparel and Equipment Partner of Eugene, Oregon’s New Sporting Cascades Football Club

SEATTLE (September 24, 2025) /OUTDOOR SPORTSWIRE/ - Craft Sportswear, global leader in performance apparel, is proud to announce a multi-year partnership as the exclusive apparel and equipment sponsor of Sporting Cascades FC, Eugene, Ore.’s new professional soccer club competing in USL League One. Starting Jan. 1, 2026, all Sporting Cascades...

September 24, 2025

Olympic Track Athlete Colleen Quigley Joins Superfeet Team

FERNDALE, Wash. (September 24, 2025) /OUTDOOR SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies the holistic athlete ethos at the heart of Superfeet. Quigley – a 2016 Olympian in the...

September 18, 2025

Trail Runners Push Their Limits in Three Epic Races with 3M™ Performance Gear

Minneapolis (September 18, 2025) /OUTDOOR SPORTSWIRE/ - 3M™ dominated the Trail Running Scene with Strategic UTMB Sponsorships in the first half of this year. 3M™ proudly sponsored three major UTMB events across China, each held in a distinct city with its own unique terrain and character. This strategic move didn’t...

September 17, 2025

La Sportiva Announces Partnership with U.S. National Ski Mountaineering Team

Boulder, Colo. (Sept 17, 2025) /OUTDOOR SPORTSWIRE/ - La Sportiva, maker of the world’s finest mountain gear, today announced a two-year partnership with the USA Ski Mountaineering Association (USA Skimo). Through 2027, La Sportiva will serve as the official apparel and uniform sponsor of the U.S. National Ski Mountaineering Team...

September 17, 2025

TrainingPeaks Virtual to Host USA Cycling esports National Championships Through 2028

LOUISVILLE, Colo. (Sept. 17, 2025) /OUTDOOR SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a four-year partnership with USA Cycling, establishing TrainingPeaks Virtual as USA Cycling’s official virtual platform through 2028. As part of this collaboration, Echelon Racing Promotions, the organization behind Echelon Racing...

September 16, 2025

Norrøna Welcomes New North American Ambassadors as TGR Film Tour Begins

OSLO (September 16, 2025) /OUTDOOR SPORTSWIRE/ — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Maggie Voisin, McRae Williams and Teal Harle. Together, they bring Olympic experience, X Games medals and a deep passion...