June 8, 2021

Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series

LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...

June 8, 2021

Liv Cycling Welcomes Anita Naidu

NEWBURY PARK, Calif. (June 8, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the trailblazers and programs that elevate inclusion in cycling, the Liv Global Ambassador program recognizes outstanding...

June 3, 2021

Outdoor Prolink Launches Manifesto; Outlines Commitment to A Responsible and Productive Pro Channel

BOULDER, CO. (June 3, 2021) — Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces its Manifesto - A Commitment to Responsibility & Authenticity in the pro channel. The Manifesto reconfirms the company’s commitment to a clean channel connecting pros, brands, and...

June 3, 2021

SCARPA names climber Jordan Cannon to athlete roster

BOULDER, Colo. (June 3, 2021)– SCARPA, one of the world’s leaders in performance mountain footwear, added climber Jordan Cannon, a longtime grassroots brand ambassador, to its professional athlete team. Cannon became the fifth person to free-climb “Golden Gate” (5.13) on El Cap in under 24 hours in November 2020, and...

June 3, 2021

TransRockies Race Series Adds 4iiii as a Sponsor for TransRockies Gravel Royale

Calgary, A.B. (June 3, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces 4iiii, maker of durable and affordable powermeters, as the newest sponsor for TransRockies’ latest stage race - Gravel Royale, taking place August 23 -26 in British Columbia. “It's great to be working with...

June 3, 2021

World Cup Gold Medalist And LGBTQI+ Activist Alex Johnson Partners with Athletic Brewing to Create Limited-Release Blood Orange IPA, Rainbow Wall

STRATFORD, CT AND SAN DIEGO, CA — From the walls of the world’s top climbing competitions and the world’s greatest routes to fostering a supportive environment for LGBTQI+ athletes, Alex Johnson is a champion. Athletic Brewing Company, the leading brewer of craft beers that just happen to be nonalcoholic, is...

June 3, 2021

Leading Meal Kit Company Signs on as Title Sponsor for the Futures Division of the 15K Championships at the 2021 OCRWC

New York, NY June 3, 2021 – Obstacle Course Racing World Championships (OCRWC), the only independent global championships for the sport of Obstacle Course Racing, in partnership with HelloFresh, the world’s leading meal kit company, announced that all registration fees for the 13-17 age group of the 15K Obstacle Course Racing World Championships will...

June 2, 2021

CamelBak® Partners With Unlikely Hikers

PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will continue to support diversity, anti-racism and body positivity in the outdoors through community events, ambassadors,...

June 2, 2021

Salomon Announces Partnership with Rich Roll

OGDEN, Utah (June 2, 2021)– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast,...

June 2, 2021

Kokatat ambassador Jeff Allen to set off “In the Wake of Gino Watkins”

ARCATA, CA – In early June, Kokatat ambassador Jeff Allen will set sail for East Greenland from Falmouth, England, on the coast of Cornwall, following the course of Gino Watkins’ 1932 expedition. Watkins was a rising and acclaimed polar explorer who didn’t return from a seal hunting trip in Tuttlik...