March 30, 2021

Dynafit To Serve As Presenting Sponsor of Gnar Runners Series

BOULDER, CO (March 2021) - Dynafit, a global leader in innovation in competitive mountain endurance sports, announced today that it has signed a multi-year deal to serve as the presenting sponsor of Gnar Runners, an organization that has put on wildly popular mountain, trail and ultrarunning events in Colorado for...

March 29, 2021

Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night.

Las Vegas, NV (March, 2021)- Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night. His journey from homelessness to championship was not an easy one. Against all odds, Ngannou’s continued perseverance and unbreakable spirit made his win possible. "I feel humbled and honored to be partnered...

March 29, 2021

Backcountry Signs Athletes Kalen Thorien, Nils Mindnich and Toby Miller to Roster

PARK CITY, Utah (March 29, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announced today the addition of three new athletes to its team. Kalen Thorien and Nils Mindnich will wear Backcountry’s owned brand, Backcountry Gear & Apparel (BG&A) during all outdoor pursuits, competition,...

March 29, 2021

Honey Stinger Partners with WNBA Legend Angel McCoughtry

STEAMBOAT SPRINGS, Colo.  (March 29, 2021)— Honey Stinger, the sports nutrition  brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces...

March 29, 2021

Incrediwear Renews Partnership with EF Education-NIPPO

CHICO, CA (March, 29 2021)- Incrediwear, the industry leader of innovative, wearable anti-inflammatory accessories, is thrilled to announce the renewal of their partnership with EF Education-NIPPO for the second straight year. As the official recovery-wear supplier, Incrediwear will ensure all riders from the international professional team will have access to...

March 25, 2021

World-class Athletes Join Altra’s 2021 Elite Ambassador Team

Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes who inspire communities to move naturally, amplify each other’s voices, and unite athletes of all...

March 24, 2021

A Match Made in Steamboat – Point6 To Sponsor SBT GRVL

Steamboat Springs, CO (March 24, 2021) - Point6, the family-owned manufacturer of superior merino wool socks, base layers and accessories will join the incredible Steamboat Gravel event in 2021 as an official sponsor.  The event, scheduled for the weekend of August 14th-15th, will feature a record 3,000 riders from all 50 states, double...

March 24, 2021

Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes

NEW YORK (March 24, 2021)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also crazy...

March 23, 2021

Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan

BOSTON, Mass. (March 23, 2021) – Amazfit, a global brand in the wearables market has announced a partnership with Spartan®, the world’s leading endurance sports and wellness brand to test its new T-Rex Pro Smartwatch at Obstacle Course Races across the US and Europe. As part of the partnership, Amazfit becomes...

March 23, 2021

Charge E-Bikes Serves Up Sponsorship of US Open Pickleball Championships

Wilton, CT (March 23, 2021) – Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with the US Open Pickleball Championships, as an official sponsor of the largest Pickleball event in the world. Founded in 2016, the internationally acclaimed seven-day competition draws spectators and competitors...