January 28, 2021

Backcountry Teams Up with Natural Selection Tour as Official Outerwear and Retail Partner

PARK CITY, Utah (Jan. 27, 2021) – Backcountry, the specialty retailer of premium outdoor gear and apparel, has teamed up with the Natural Selection Tour (NST), the first winter sports tour to showcase the world’s top snowboard athletes competing on the planet’s most exciting natural and naturally-enhanced terrain. As the...

January 27, 2021

Sweet Protection Adds Marcus Caston, Parkin Costain To Athlete Team

(BOULDER, CO - JANUARY 2021) - Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced that it has signed athlete partnership contracts with big mountain freeskiers Marcus Caston and Parkin Costain, bolstering one of the most impressive and eclectic rosters of athletes in the outdoor industry. Costain...

January 26, 2021

PeopleForBikes Joins The Big Gear Show as Presenting Sponsor

PARK CITY, UT – The Big Gear Show, the first of its kind outdoor and bike hardgoods buying and demo experience debuting in Park City, Utah in August of this year, announces PeopleForBikes as presenting sponsor. PeopleForBikes builds a favorable bike business environment through legislation and regulation, and works to...

January 26, 2021

Aqua Lung Welcomes World-Renowned Wildlife Photographer and Conservationist Paul Nicklen as a Global Ocean Ambassador

CARROS, France (January 26, 2021) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, today announced world-renowned wildlife photographer and conservationist Paul Nicklen is joining the brand as a global ocean ambassador. As part of the partnership, Nicklen will exclusively use...

January 25, 2021

Osprey Ambassador and Mountaineering Legend Nimsdai Purja is First to Summit K2 in Winter Equipped with Osprey’s New Talon Pro

Cortez, CO – January 25, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is proud to announce that record-breaking mountaineer and Osprey Ambassador Nimsdai Purja MBE summited K2 on January 16 wearing the brand’s soon-to-be released Talon Pro 30. Nimsdai and Mingma Gyabu Sherpa along with...

January 20, 2021

RepSpark provides Accelerate for Exhibitors at Outdoor Retailer Winter 2021 Show

[Irvine, CA]: RepSpark is offering exhibitors at Outdoor Retailer a free trial of Accelerate, a virtual platform for exhibitors to collaborate with buyers throughout the wholesale process. The program is part of RepSpark’s sponsorship of the new Outdoor Retailer Winter Online digital event and marketplace. Outdoor Retailer, the largest global...

January 20, 2021

Flylow Gear Rings in the New Year with Avalanche Safety, Becoming a Major Sponsor of the American Avalanche Association

TAHOE, CALIFORNIA (Tuesday, Jan. 19) - Flylow Gear (flylowgear.com), the independent and mountain-raised creator of outerwear and apparel, has joined a short list of outdoor leaders as a major sponsor for the American Avalanche Association (A3) (americanavalancheassociation.org), a leading nonprofit dedicated to avalanche safety, education and research in the United...

January 19, 2021

LIV Cycling Grows Commitment to Women in Professional Cycling

NEWBURY PARK, Calif. (Jan. 19, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today announced the expansion of Liv Racing and their 2021 roster, officially welcoming Linda Indergand (SUI), Sarah Hill (RSA), and Dani Johnson (USA) to the team. This news comes on the heels...

January 15, 2021

Osprey Designated the Official Bag Supplier of Trek-Segafredo Cycling Teams

Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for the 2021 season.  The USA-registered World Tour team competes internationally from January through October. Asthe Official Bag...

January 15, 2021

Big Agnes Partners with Bluebird Backcountry Ski Area

STEAMBOAT SPRINGS, Colo. (Jan. 15, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, today announced a new partnership with Bluebird Backcountry, the human-powered backcountry ski area located between Kremmling and Steamboat Springs, Colorado. Big Agnes will serve as the Official Insulated Jacket Sponsor of the ski area, providing...