Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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October 6, 2022
Hi-Tec Returns To Its Trail Running Roots with Three-Year Sponsorship of Run Catalina Event Series
LOS ANGELES, October 6, 2022 /OUTDOOR SPORTSWIRE/ - Heritage outdoor footwear, apparel, and accessories brand Hi-Tec®, has announced its intended return to the forefront of trail running, beginning with the title sponsorship of the Run Catalina race series, which will now be called the Hi-Tec Run Catalina Series. Through this...
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October 4, 2022
Mountain Equipment Launches US Ambassador Program
Scarborough, ON (October 4, 2022)/OUTDOOR SPORTSWIRE/ – Mountain Equipment launches its first US Regional Ambassador Program, beginning this fall/winter season. The program will have four ambassadors in place - one each in the Rockies and Mid-Atlantic and two in the Pacific Northwest and plans to increase the roster in 2023. Each ambassador will...
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September 30, 2022
SITKA Gear Introduces: SITKA STUDIO
/OUTDOOR SPORTSWIRE/ – SITKA Gear is thrilled to introduce SITKA STUDIO, a new innovation incubator that aims to expand the boundaries of culture through design exploration, brand collaborations and conservation. To debut SITKA STUDIO, the brand has partnered with one of America’s oldest instrument makers, Martin Guitar, and three-time ACM Male...
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September 28, 2022
Cotopaxi Names CARE Ecuador as Newest Impact Partner
Salt Lake City, UT (Sept. 28, 2022) /OUTDOORS SPORTSWIRE/ - Cotopaxi, a certified B Corporation™, adventure gear and apparel brand, announces their impact partnership through the Cotopaxi Foundation with CARE Ecuador (CARE) to bolster their work in ensuring community resilience through the lens of gender equity. Funding will support CARE’s...
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September 23, 2022
Rab and Banff Centre Mountain Film and Book Festival Celebrate 6th Year of Partnership
September 22, 2022 /OUTDOOR SPORTSWIRE/ - British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) and Banff Centre Mountain Film and Book Festival are excited to celebrate the 6th anniversary of their partnership. Taking place from October 29th to November 6th in Banff and Canmore, the 47th edition of the...
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September 16, 2022
Salomon North America Announces Limited Edition Beer with T.F. Brewing
OGDEN, Utah (September 15, 2022) /OUTDOOR SPORTSWIRE/ Today, Salomon North America and T.F. Brewing, a family-owned Salt Lake City-based brewery, release limited edition American-style India pale ale (IPA), La Neige. The Utah-based companies worked closely from start to finish to craft the perfect beer for mountain enjoyment. Inspired by Utah’s...
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September 14, 2022
G-Form, a Leader in Impact Protection Technology for Athletes, Named Official Protection Sponsor for 2022 Pan Mass Challenge Unpaved Oct.1 – 2, 2022
PROVIDENCE, R.I., September 14, 2022 /OUTDOOR SPORTSWIRE/ – G-Form, a technology-driven protective solutions provider, today announced it was named the official protection sponsor of PMC Unpaved, a first of its kind gravel bike-a-thon. This inaugural event, taking place on October 1, includes two gravel routes, 50- and 30-mile options starting and ending at...
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September 13, 2022
Honey Stinger Announces Fall NCAA College Hive Captains
STEAMBOAT SPRINGS, Colo. (September 13, 2022)/OUTDOOR SPORTSWIRE/ – Honey Stinger is excited to announce its new fall NCAA College Hive Captains. The fall class of Hive Captains include Rutgers soccer player Riley Tiernan, Notre Dame football player Chris Tyree, Temple basketball player Jalynn Holmes, and Auburn football player TJ Finley. The College Hive is Honey Stinger’s...
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September 13, 2022
Montane Presents First-Ever Kendal Mountain Film Tour in the United States
Boulder, Colo (September 13th, 2022)/OUTDOOR SPORTSWIRE/ – British outdoor apparel and equipment brand, Montane, is pleased to announce it’s bringing the popular Kendal Mountain Tour to the US for the first time ever. As a presenting sponsor alongside OS Maps, Montane is eager to share these uniquely British and European short films...
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September 12, 2022
Sierra Designs Supports Cultural Trek to Mount Everest Basecamp
September 12, 2022 – Broomfield, CO/OUTDOOR SPORTSWIRE/ – This fall, award-winning camping equipment manufacturer Sierra Designs will proudly sponsor two expeditions to Mount Everest Basecamp: one with multi-platinum singer-songwriter Mike Posner led by brand ambassador and alpinist Dr. Jon Kedrowski in October, and another led by Kedrowski in November. Unlike other...
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September 9, 2022
Crazy Apparel Athlete Jovica Spajic Wins Bigfoot 200 Ultramarathon in Washington State
Mount St. Helens, Wash. – (September 9, 2022) /OUTDOOR SPORTSWIRE/ - Crazy, an Italian performance apparel company known for its European heritage in ski touring and mountaineering, is proud to announce that its athlete, Jovica Spajic, won the Bigfoot 200 Endurance Run, a 209.5 mile ultramarathon held in Washington state...
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September 8, 2022
Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism
Sun Valley, ID /OUTDOOR SPORTSWIRE/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...
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September 8, 2022
Polar Explorer Caroline Côté is Breaking Records to Raise Awareness
VANCOUVER, CANADA (September 2022) /OUTDOOR SPORTSWIRE/ - For so many, the knowledge that winter follows fall is a certainty. For many others, like Helly Hansen ambassador and polar explorer Caroline Côté, the knowledge that winters are critically endangered drives them to action. Caroline, a professional adventurer and endurance athlete, has...
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September 8, 2022
STEL+MAR Wines Selects National Park Trust as its Official Charity Partner
Lodi, California. September 8, 2022 /OUTDOOR SPORTSWIRE/ – STEL+MAR, one of the fastest growing independent wineries in the U.S. according to Beverage Dynamics, is excited to announce that it has selected National Park Trust as its official charity partner. Starting September 1st, 2022, proceeds from every bottle of wine sold globally will be...
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September 6, 2022
prAna Announces Adventurer Program and 2022 Roster
CARLSBAD, Calif. - September 6, 2022 /OUTDOOR SPORTSWIRE/ – prAna, a leader in sustainable, outdoor apparel, announced today its Adventurer Program, which has been three years in the making. This collective of unique individuals represent prAna’s ethos and share experiences of adventure, wellness, and mindful living with a wide audience. In...
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September 1, 2022
Athletic Brewing Company Signs NIL Sponsorships with 3 Heisman Hopefuls
Stratford, CT and San Diego, CA (September 1, 2022) /OUTDOOR SPORTSWIRE/ - Athletic Brewing Company, the fastest-growing beverage company in America according to Inc. Magazine, today announced it has signed name, image, and likeness (NIL) deals with three standout collegiate football players. After partnering with Athletic in 2021, Ohio State...
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August 30, 2022
Mountain Towns 2030 Welcomes Industry Leaders for September Climate Solutions Summit
PARK CITY, Utah (Aug. 30, 2022) /OUTDOOR SPORTSWIRE/ - Mountain Towns 2030 is proud to announce the return of the MT2030 Climate Solutions Summit, the annual gathering of key stakeholders from mountain and outdoor communities working together to implement bold ideas to meet the zero-carbon commitment. Taking place in Breckenridge,...
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August 17, 2022
Santa Barbara Half Marathon Welcomes HOKA as Presenting Sponsor
Santa Barbara, Calif. (August 17, 2022) /ENDURANCE SPORTSWIRE/ - The Santa Barbara Half Marathon and SB Independent 5K welcomes HOKA, the globally recognized and locally based performance footwear and apparel brand, as presenting sponsor, inspiring humans from around the country and world to fly this fall on the American Riviera. The Sunday,...
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August 17, 2022
Long Beach Marathon Showcases Partnership with Aquarium of the Pacific
Long Beach, CA – August 17, 2022 – /ENDURANCE SPORTSWIRE/ - The Long Beach Marathon and Half Marathon today announced a renewed partnership with the Aquarium of the Pacific. One of Southern California’s premier 3.1-mile road races, Aquarium of the Pacific 5K kicks off marathon weekend on Saturday, October 8, and...
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August 17, 2022
hDrop Technologies Launches Partnership with USA Cycling
/OUTDOOR SPORTSWIRE/ – hDrop Technologies has launched a Member Benefit with USA Cycling, the national governing body for cycling in the United States. As a result of the partnership, all USA Cycling members can get the hDrop device at a 20% discount. While the USA Cycling High Performance Team will use...
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August 11, 2022
Solo Stove to be the Official Fire Pit of Spartan US
Grapevine, TX (August 11, 2022) /OUTDOOR SPORTSWIRE/ - Solo Stove is excited to announce a new partnership with Spartan, joining as an official sponsor of the Spartan Race US Series and provider of the Official Fire Pit for their events. Beginning August 13 in New England, the Spartan Race community...
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August 10, 2022
Athletic Brewing and IRONMAN Create Limited-Edition Non-Alcoholic Brew, Personal Record™
Stratford, CT, San Diego, CA, Tampa, FL. (August 10, 2022) — Leading non-alcoholic brewery, Athletic Brewing Company, is the Official Non-Alcoholic Beer Provider of the IRONMAN® Global Series, and today released their newest limited-edition brew, Personal Record™, an awe-inspiring IPA crafted in collaboration with IRONMAN. Inspired by the IRONMAN athletes...
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August 9, 2022
Vibram Becomes Presenting Sponsor of Mid-State Massive Ultra Trail Race
(BOSTON, MA - August 2022) /OUTDOOR SPORTSWIRE/ - Vibram, the Italian-based company known for its innovation and manufacturing of high-performance rubber soles for outdoor athletes and enthusiasts will be the primary sponsor of the Midstate Massive Ultra Trail Race. The race is set to take place October 8-9, 2022 as...
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August 8, 2022
Ignik Announces Partnership with Protect Our Winters
Bainbridge Island, WA – August 8, 2022/OUTDOOR SPORTSWIRE/ – Ignik, a Bainbridge Island-based brand committed to creating more heat with less waste, is proud to announce its partnership with Protect Our Winters (POW), a nonprofit focused on protecting the places where we play from climate change by turning outdoor enthusiasts into...
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August 4, 2022
Hoka NAZ Elite Adds Quartet of NCAA Stars
Flagstaff, AZ, August 4, 2022 /OUTDOOR SPORTSWIRE/ – HOKA NAZ Elite announced today that the team has signed four new athletes to its roster: Krissy Gear from the University of Arkansas, the University of Wisconsin’s Olin Hacker, Abby Nichols from the University of Colorado and Adriaan Wildschutt of Florida State University. Collectively, the...