Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
-
February 16, 2023
World Premiere: ‘The White Giant’ with Krister Kopala
February 1, 2023 /OUTDOOR SPORTSWIRE/ - Krister Kopala’s new movie 'The White Giant' will premiere on February 1st, 7pm GMT, at Rab’s YouTube channel. The film features Krister, Rab athlete and professional splitboarder from Norway, on some of the most unforgiving lines on Jiehkkevárri, which is the highest and arguably most...
-
February 16, 2023
Belgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner
Cincinnati, Ohio, February 16, 2023 /OUTDOOR SPORTSWIRE/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier gravel...
-
February 15, 2023
NEMO Announces 2023 Community and Nonprofit Partners
{Dover, NH}/OUTDOOR SPORTSIWIRE/ - NEMO, the award-winning, independent designer of outdoor gear and accessories built to improve the adventure experience, announces its 2023 community and nonprofit partners, a blend of new and renewed partnerships. Understanding that access to the outdoors is essential to not only getting more folks outside, but creating...
-
February 10, 2023
Grundéns Signs Deals with Four B.A.S.S. Bassmaster Elite Series Anglers
POULSBO, WA (February, 2023) /OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world's leading fishing apparel and footwear, today announces its further expansion into bass fishing by signing four high-profile B.A.S.S anglers to its ambassador roster. Joey Cifuentes III, Logan Latuso, Micah Frazier, and Shane LeHew join an already stacked and diverse...
-
February 8, 2023
Grundéns Ambassador Todd Kline Wins 2023 MLF Toyota Series Western Opener
(Poulsbo, WA) /OUTDOOR SPORTSWIRE/ - Grundéns, producer of the world’s leading fishing apparel and footwear, proudly announces that bass fishing ambassador Todd Kline won the Major League Fishing Toyota Series Western Opener at Lake Havasu. Fifteen fish with a total weight of 60 pounds 14 ounces during the stop propelled...
-
February 1, 2023
Pale Blue Earth Partners with Park City-Based Recycle Utah and Recyclops to Improve Access to Single-Use Battery Recycling
Park City, UTAH (February 1, 2022)/OUTDOOR SPORTSWIRE/ – Pale Blue Earth, the Park City-based startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, is partnering with multiple local organizations to celebrate National Battery Day on February 18. Beginning February 1, Paleblue, Recycle Utah and Recyclops are sponsoring used disposable battery collection sites...
-
January 31, 2023
MLB All-Star and Boston Red Sox Player Justin Turner Becomes a Vested Partner in Kaenon Sunglasses
Irvine, Calif (January 31, 2023) /OUTDOOR SPORTSWIRE/ – Southern California's Kaenon sunglasses is happy to announce MLB All-Star third baseman, Justin Turner, has joined Kaenon in the unique dual role of vested partner and athlete ambassador. Turner has been seen wearing Kaenon for years, going back to his early days with the Dodgers,...
-
January 31, 2023
GU Energy Labs announces new “do good” dimension for elite athlete roster
Berkeley, Calif. (January 31, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is excited to officially announce a new dimension to its elite athlete team for 2023. In order to more closely align its sponsored athletes with its company vision to “Do well to do good,” GU is investing in and spotlighting athletes...
-
January 31, 2023
Granite Gear Grounds Keepers Show Up for Nature Again in 2023
Two Harbors, MN — January 31, 2023 — Granite Gear’s Grounds Keeper program kicks off its 7th year of picking up trash from wild places and “leaving it better.” Since the program’s inception in 2017, a sponsored team of dedicated hikers, bikers, and paddlers has cleaned up over 36,025 pounds...
-
January 31, 2023
onX Backcountry Announces Partners for Winter 2023
Missoula, Mont., January 31, 2023 /OUTDOOR SPORTSWIRE/ - onX Backcountry, a navigation and discovery app for outdoor enthusiasts, today announces its suite of powerhouse partnerships for the 2022-2023 winter season. By working closely with the American Avalanche Association (A3), AIARE, American Mountain Guides Association (AMGA), Beacon Guidebooks), Bluebird Backcountry, SheJumps, and...
-
January 31, 2023
Heroes Wanted – Apply Starting February 1 and Become a Dynafit Trail Hero
/OUTDOOR SPORTSWIRE/ - Ready for an extraordinary summer 2023 of trail running? Starting February 1, mountain endurance specialist DYNAFIT is again looking for passionate runners for the DYNAFIT Trail Hero Program. Awaiting the winners is a season full of races and events, exciting projects, a fantastic community, and an exclusive...
-
January 27, 2023
World Surf League adopts Apple Watch as its ‘official wearable’ for competitions
The Apple Watch will officially be catching waves. The World Surf League announced today that it’s adopting the Apple Watch Series 8 and Ultra as official equipment to keep surfers up to date during competitions. It marks the first time a professional sports league has named the Apple Watch as...
-
January 25, 2023
Gill Fishing Signs Multi-Year Sponsorship of MLF Toyota Series and Phoenix Bass Fishing League
BUFORD, Ga. (January 25, 2023) /OUTDOOR SPORTSWIRE/ – Gill Fishing, maker of premium foul weather and performance fishing apparel, announces today the company has signed a multi-year agreement with Major League Fishing, the world’s premier tournament-fishing organization, to become an official sponsor of the MLF Toyota Series and MLF Phoenix Bass...
-
January 23, 2023
YETI Becomes Official Drinkware & Cooler of the World Surf League
Today, the World Surf League (WSL) announced a global partnership with YETI, a leading premium outdoor brand, as the official Drinkware and Cooler of the WSL. This global, three-year partnership spans the elite WSL Championship Tour (CT), as well as the Challenger Series, and marks a new relationship for the...
-
January 19, 2023
Norrøna Expands Ambassador Team for 2023 with Adventure-Minded Athletes
BOULDER, Colo. (Jan. 19, 2023) /OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand known for its sustainably built, premium outerwear, welcomes ten new talented athletes to the Norrøna ambassador team, including Owen Leeper, Mons Røisland, Darcy Conover, Robin Viera and Ren Walkenhorst. Norrøna ambassadors are a key component to the brand’s...
-
January 17, 2023
The Woolmark Company and Luna Rossa Prada Pirelli unveil one-of-a-kind Merino wool garments as they set sail for the 37th America’s Cup
/OUTDOOR SPORTSWIRE/ – The Woolmark Company and Luna Rossa Prada Pirelli have unveiled the ground-breaking technical team kit to be worn as it vies for victory during the 37th America’s Cup. Returning as the official technical partner for the Luna Rossa Prada Pirelli sailing team, The Woolmark Company has worked closely...
-
January 17, 2023
BCA and the American Avalanche Association name recipients of the 2022-2023 Women’s Specific Pro Training Scholarships
Denver Colo., (January 17, 2023) /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) and the American Avalanche Association (A3) are happy to announce that Megan Guinn, Katy Lanfri and Caroline Carlson have been chosen as the recipients of the 2022-2023 Women’s Specific Pro Training Scholarships for snow science and avalanche safety. This opportunity...
-
January 17, 2023
Atomic Adds Backcountry Legend Chris Rubens to Athlete Roster
OGDEN, UT (JANUARY 17, 2023) /OUTDOOR SPORTSWIRE/ – Atomic, the leader in the design and manufacturing of premium winter sports equipment, is pleased to announce the addition of big mountain freeride skier Chris Rubens to its roster of world class athletes. The new partnership takes effect immediately and Rubens will exclusively use...
-
January 12, 2023
Noble Oak Partners with World Nature Photography Awards
NEW YORK /OUTDOOR SPORTSWIRE/ - Noble Oak, an award-winning whiskey brand with a noble heart, today announced its partnership with World Nature Photography Awards as the official whiskey sponsor. As a brand with a mission of revitalizing the planet by planting trees in partnership with One Tree Planted, this sponsorship of...
-
January 12, 2023
Polar Explorer Caroline Côté Reaches South Pole in 34 Days
VANCOUVER, CANADA (January 2023) /OUTDOOR SPORTSWIRE/ - With utmost excitement, Caroline Côté, endurance athlete and polar explorer, has reached the South Pole in amazing world record time of 34 days 2 hours and 53 mins, after setting off from the Hercules Inlet on December 9, 2022. Caroline is now the...
-
January 12, 2023
prAna Sponsors Climbing Ambassadorship and $100,000 Cash Prize for Winner of HBO Max Original Series THE CLIMB
CARLSBAD, Calif. - January 12, 2023 /OUTDOOR SPORTSWIRE/ – prAna, a leader in sustainable, active outdoor apparel, announced today that it is the prizing sponsor of the HBO Max Original Series THE CLIMB debuting Thursday, January 12, 2023. The series is created by Jason Momoa through his production company On the...
-
January 11, 2023
Tailwind Nutrition 2023 Athlete Team Headlined by Bandera 100k Winner Courtney Dauwalter
DURANGO, Colo. (Jan. 11, 2023) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition is proud to announce its 2023 Tailwind Athlete Team which includes 22 athletes whose specialties range across the spectrum of endurance sports. The team includes 5-year Tailwind athlete and ultrarunning icon Courtney Dauwalter, who recently won the 2023 Bandera 100k race...
-
January 10, 2023
Gregory Mountain Products Kicks Off the New Year with New Ambassador Team
SALT LAKE CITY, Utah (Jan. 10, 2023)/OUTDOOR SPORTSWIRE/ – Gregory Mountain Products, the longtime pack and active travel gear manufacturer, today shares its 2023 ambassador team roster. Comprised of adventurers, product testers, entrepreneurs and content creators - Gregory’s paid ambassador team remains a tangible representation of the brand’s mission to get more...
-
January 9, 2023
More Prize Money Is Flowing Into Trail Running. What Does That Mean for the Sport?
Run Rabbit Run is one of the rare American trail races that offers a relatively large prize purse, and for a decade, it’s been the largest in the sport. Hughes earned $15,000 for winning the women’s race and split another $5,000 with Arizona trail runner Peter Mortimer (who placed 12th...
-
December 27, 2022
Gasparilla Distance Classic Association teams up with ABC Action News as The Official and Exclusive Television Station of The Publix Gasparilla Distance Classic Race Weekend in Tampa, Fl
Dec. 27, 2022 / TAMPA /OUTDOOR SPORTSWIRE/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and ABC Action News Military Challenge. “We’re thrilled ABC Action News chose the Publix Gasparilla Distance Classic (PGDC)...