Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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September 24, 2025
Olympic Track Athlete Colleen Quigley Joins Superfeet Team
FERNDALE, Wash. (September 24, 2025) /OUTDOOR SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies the holistic athlete ethos at the heart of Superfeet. Quigley – a 2016 Olympian in the...
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September 23, 2025
ShowcasedHESTIVAL Returns for Fifth Year with Full Dedication to Public Lands in Partnership with The Conservation Alliance
SEATTLE (September 23, 2025 ) /ENDURANCE SPORTSWIRE/ - After four incredible years of bringing campers, overlanders, music lovers, and outdoor enthusiasts together to kick off camping season, HESTIVAL is leveling up in 2026—transforming into a purpose-driven festival fully dedicated to protecting America’s public lands in partnership with The Conservation Alliance....
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September 18, 2025
ShowcasedOutdoor Media Summit Partners with The Conservation Alliance with an Action Packed Breakfast and Keynote Address
DURANGO, CO (September 12, 2025) – Outdoor Media Summit (OMS) and The Executive Track, the premiere conference for outdoor media, marketers and CEOs, will team up with The Conservation Alliance (TCA) to host an action packed breakfast on Wednesday, Day 3 of the show. The Conservation Alliance Breakfast on October...
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September 18, 2025
Trail Runners Push Their Limits in Three Epic Races with 3M™ Performance Gear
Minneapolis (September 18, 2025) /OUTDOOR SPORTSWIRE/ - 3M™ dominated the Trail Running Scene with Strategic UTMB Sponsorships in the first half of this year. 3M™ proudly sponsored three major UTMB events across China, each held in a distinct city with its own unique terrain and character. This strategic move didn’t...
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September 17, 2025
La Sportiva Announces Partnership with U.S. National Ski Mountaineering Team
Boulder, Colo. (Sept 17, 2025) /OUTDOOR SPORTSWIRE/ - La Sportiva, maker of the world’s finest mountain gear, today announced a two-year partnership with the USA Ski Mountaineering Association (USA Skimo). Through 2027, La Sportiva will serve as the official apparel and uniform sponsor of the U.S. National Ski Mountaineering Team...
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September 17, 2025
TrainingPeaks Virtual to Host USA Cycling esports National Championships Through 2028
LOUISVILLE, Colo. (Sept. 17, 2025) /OUTDOOR SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a four-year partnership with USA Cycling, establishing TrainingPeaks Virtual as USA Cycling’s official virtual platform through 2028. As part of this collaboration, Echelon Racing Promotions, the organization behind Echelon Racing...
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September 16, 2025
Norrøna Welcomes New North American Ambassadors as TGR Film Tour Begins
OSLO (September 16, 2025) /OUTDOOR SPORTSWIRE/ — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Maggie Voisin, McRae Williams and Teal Harle. Together, they bring Olympic experience, X Games medals and a deep passion...
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September 15, 2025
HOVERAir Partners with Banff Centre Mountain Film World Tour to Inspire Outdoor Storytelling
Hangzhou, China /OUTDOOR SPORTSWIRE/ - HOVERAir, the innovative leader in hands-free, self-flying camera technology, is proud to become the official self-flying camera of the Banff Centre Mountain Film World Tour and Book Festival—one of the world’s most renowned celebrations of mountain culture, adventure, and storytelling. For nearly five decades, the...
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September 15, 2025
Wiley X Supports 2025 Company B Texas Ranger Classic Sporting Clay Tournament
Frisco, TX /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in protective eyewear, was proud to serve as a station sponsor and field a four-person team at the 2025 Company B Texas Ranger Classic Sporting Clay Tournament, held September 5 at the Dallas Gun Club in Lewisville, Texas. The annual...
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September 10, 2025
Professional Trail Runner, Jennifer Lichter, Joins Tailwind Nutrition Athlete Team
Durango, CO (September 10, 2025) /OUTDOOR SPORTSWIRE/ — Tailwind Nutrition, the leading provider of simple and complete nutrition products, today welcomes professional trail runner, Jennifer Lichter, to its roster of elite athletes. Winner and new course record holder of both the 2025 Broken Arrow Skyrace 46k ultramarathon and Speedgoat 50k,...
