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July 21, 2020
Snowsports Industries America Unveils Focus On In-Depth Educational Platform
Park City, Utah (July 21, 2020) - Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into the future. The winter outdoor industry finds itself in...
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July 21, 2020
Geartrade is UnNew and Improved
Salt Lake City, UT (July 21, 2020) - Among the outdoor industry there exists a fundamental irony: Outdoor enthusiasts buy gear to enhance their outdoor experiences, yet increasingly the impacts of our consumer behavior actually degrade the environment we claim to care so much about. What to do? Geartrade–the outdoor...
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July 20, 2020
Outerbike Cancels Remaining 2020 Events; Announces New Website Page Connecting Riders with Exhibiting Bike Brands
MOAB, Utah (July 20, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announces an exciting new feature to the Outerbike website launching later this year, that will still help riders find their perfect bike, even when they can’t do it ...
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July 20, 2020
Bank of the West Launches the 1% for the Planet Account
SAN FRANCISCO, CA (July 20, 2020) - Bank of the West, a subsidiary of BNP Paribas, today announced it has teamed up with 1% for the Planet to launch its first checking account designed for climate action. Bank of the West will donate 1% of net revenues generated from the...
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July 14, 2020
Snowsports Industries America Engages Winter Outdoor Industry In Conversation on Inclusion And Diversity
Park City, Utah (July 14, 2020) - One of the first steps in follow up to its commitment to inclusion that was announced at the OR+SS Tradeshow in January 2020, Snowsports Industries America (SIA) today launched its four-part Town Hall series of conversations on inclusion. Hosted by celebrated television commentator...
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July 7, 2020
Snowsports Industries America (SIA) Names Brian Stephenson Director of Snowbound Festival
Park City, Utah (July 7, 2020) - Snowsports Industries America (SIA) announced today that it has named Brian Stephenson as the Director of Snowbound Festival, placing a veteran leader with extensive experience in large-scale consumer events and digital engagement in charge of the nation’s leading winter outdoor consumer festivals. Stephenson...
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July 7, 2020
International Parkour Federation (IPF) Reaffirms Full Independence
Indiana, USA. IPF, the international governing body and the sole competent authority for Parkour and Freerunning, reaffirmed today its status as a fully independent sport. Representatives from more than 50 countries and 5 continents attended the 2020 International Congress via Zoom. IPF’s status as a wholly independent and self-governed international...
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July 7, 2020
Junipers Brings Functional, Quick-Dry Bikini to Life for Adventurous Women
CARNELIAN BAY, Calif. (July 7, 2020) - Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production run. Designed for adventurous women who want a technical swimsuit with a classic silhouette that stays...
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July 1, 2020
PrimaLoft, Inc. and Fiberpartner Announce New Global License Agreement
LATHAM, N.Y. (July 1, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced a new partnership agreement with Fiberpartner, a global supplier of stapled fibers, technical yarns and plastics. This new licensing agreement allows for Fiberpartner to develop the use of Primaloft’s groundbreaking PrimaLoft® Bio™ technology in...
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July 1, 2020
AquaTech Collaborates with Hasselblad To Create Underwater Solution for X1D II 50C
HUNTINGTON BEACH, Calif. - July 1, 2020 - AquaTech Imaging Solutions, a global leader in photographic accessories, is proud to announce the release of its new REFLEX Water Housing for the Hasselblad X1D II 50C, a culmination of 20 years of design and field testing by the AquaTech Team. As...