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April 22, 2020
Purple Orange, PR Achieves Climate Neutral Certification
Jackson, WY (April, 2020) - Purple Orange, a Jackson Hole based brand communications agency, has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions this year and beyond. Taking these direct actions...
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April 21, 2020
Backcountry, Distillery 36 Team Up to Produce Hand Sanitizer for Utah Homeless Population
PARK CITY, Utah (April 21, 2020) – Today, specialty online retailer Backcountry announces that the company has partnered with Salt Lake City-based distillery, Distillery 36, to produce hand sanitizer for several northern Utah homeless outreach centers. The companies will produce 100 gallons of hand sanitizer and distribute to Salt Lake...
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April 21, 2020
Orvis Highlights 2019 Impact Report with Call for Bristol Bay, Everglades Conservation on 50th Anniversary of Earth Day
MANCHESTER, Vermont (April 21, 2020) —Current events have provided a stark reminder of how easy it is to take for granted the things we value most. Natural areas from Florida to Alaska are under threat, and on the 50th anniversary of Earth Day, Orvis calls on its community to come together...
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April 21, 2020
Gearlab Launches the Malik Series: Polypropylene Greenland Paddles for all Kayakers
TAIPEI, Taiwan and Denver, Colorado — In an effort to expand Greenland style paddling to kayakers of all levels, award winning design house Gearlab Outdoors presents the new polypropylene paddle series, the Malik and Malik Carbon Fiber Edition. (Malik from Inuit’s “smooth wave”) Gearlab’s core users are passionate and knowledgeable...
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April 20, 2020
PeopleForBikes Launches Ride It Out Campaign to Support Retailers and Suppliers, Activate Virtual Bicycling Community
BOULDER, COLO (April 20, 2020) — Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and suppliers the resources, communication and engagement...
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April 20, 2020
Mystery Ranch Partners with Zion Forever Project to Share New Park Film in Honor of National Park Week
Bozeman, Mont. (April 20, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is honored to have helped sponsor Zion Forever Project’s “We the Keepers,” an in-park film that shares the story of Zion as...
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April 20, 2020
FISO OCR World Championships Rescheduled for 2021
Lausanne, Switzerland: OCR Russia and World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the FISO World Championships, originally scheduled for September 17-20, 2020 has been rescheduled for September 2021 at the Rosa Khutor Ski Resort, the “Switzerland” of Russia, Olympiyaskaya street, 35, Esto sadok. The FISO OCR...
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April 16, 2020
REVEAL Digital Media Conference Gains Momentum with Leading Media and Brands; Winter Session Announced
SAN FRANCISCO - April 16, 2020 - REVEAL - https://reveal.echoscomm.com - a digital media conference developed by ECHOS Communications - has gained momentum as a nexus for select brands and media to come together for authentic storytelling during this period of travel restrictions and the inability to gather in person...
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April 14, 2020
Superfeet Worldwide Announces Relief Efforts for Specialty Retail Partners
FERNDALE, Wash. (April 14, 2020) - For more than 40 years, Superfeet has lived by this truth: “People first - together we are more than a company, we are a community,” which is why the employee-owned business is rolling out two new programs to help support their specialty retail partners...
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April 7, 2020
PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders
CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules will offer extra protection for their devices by reducing exposure to viruses, germs and bacteria...
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April 7, 2020
Peak Design Donates 100% of Profits From its 4-Day Travel Tripod Launch
San Francisco, CA (May, 2019) –Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, has announced it will donate 100% of profits from all Travel Tripods sold during the company’s highly anticipated launch, April 7, through April 10, 2020. Profits will include both sales of tripods through PeakDesign.com...
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April 7, 2020
TerraTrike RiderFest goes virtual: Three-city ride tour carries on in isolation, and riders can win a new TerraTrike
GRAND RAPIDS, Mich. — In place of its planned three-city RiderFest tour, TerraTrike is hosting a series of three virtual rides through its Strava club, qualifying all trikers and bikers for a grand prize giveaway. The winner will receive their pick from TerraTrike’s new line, including the soon-to-be-released Spyder and GTS...
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April 7, 2020
Can’d Aid and Oskar Blues Brewery Team Up to Fill Water Need in the Southwest, Sending Over 98,000 Cans of Water to Local Communities
LONGMONT, CO (April 7, 2020) — In an effort to offer immediate assistance to areas in need during the COVID-19 outbreak, Can’d Aid and partners Oskar Blues Brewery, Ball Corporation and Coyote Logistics sent 48,000 cans of water to the Food Bank of the Rockies and another 50,400 cans to...
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April 6, 2020
Federal Government Recognizes Bike Shops as Essential to Stay Open
For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes, the federal government has recognized that bike shops are "essential" to our nation's transportation infrastructure...
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April 6, 2020
Sweet Protection Announces Athlete Partnership with Malou Peterson
(Trysil, April 2020) - Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed an athlete partnership deal with Swedish skier Malou Peterson, a former member of the Swedish National Ski Team and now an avid backcountry skier. Peterson, 24, originally hails from...
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March 31, 2020
Mystery Ranch Sews Face Masks for Medical Personnel on the Front Lines of the COVID-19 Pandemic
Bozeman, Mt. (March 31, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is proud to share in a community wide effort to build personal protective equipment (PPE) for medical personnel in the...
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March 31, 2020
Superfeet to Produce 30,000 Respirator Masks for Local Healthcare Workers and Hospitals
FERNDALE, Wash. (March 31, 2020) -- A week after a national announcement opening their doors to help those needing access to personal protective equipment (PPE) to combat the COVID-19 pandemic, Superfeet and sister company Flowbuilt Manufacturing have started production of PPE masks with 3D-printed elements. It took less than a week...
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March 30, 2020
Outdoor Research Seattle Factory Converting to Produce Personal Protective Medical Equipment
SEATTLE, Wash. (March 30, 2020) Outdoor Research, LLC. (OR), a leading brand in the outdoor and tactical apparel industry, is converting its onshore manufacturing facility in Seattle to produce Personal Protective Equipment (PPE) for the medical community in response to the COVID-19 crisis. This will enable Outdoor Research to produce...
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March 30, 2020
Meet the New “MEAT!” Brand Commercial Grade Meat Processing Equipment
March 30, 2020 – (Columbia, MO) – MEAT! Products are manufactured to meet the high quality and performance standards of today’s hunters, anglers, butchers, and chefs. MEAT! processing equipment is designed to complete and enhance the field-to-table experience that allows today’s carnivore to control every element of the quality, purity,...
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March 30, 2020
National Park Trust Introduces Series of ‘Grab and Go’ Outdoor Activities For Families
ROCKVILLE, MD –To help parents who are entertaining and schooling their children at home during this time of school closure and social distancing, National Park Trust has launched a “Grab and Go” series of at-home activities and distance learning opportunities that bring parks to kids. Fun, educational activity sheets can...
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March 24, 2020
Superfeet Worldwide Responds to COVID-19 by Offering 3D Printing Capabilities
FERNDALE, Wash. (March 24, 2020) -- As the COVID-19 pandemic continues to spread across the country and place immense strain on the already overextended US healthcare system, Superfeet has opened their doors to help those needing immediate access to 3D printers and/or production facilities to shore up short-term medical supply...
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March 23, 2020
Curbside pickup: WizWheelz launches ambitious drop-ship program for dealers and trikers amid COVID-19 pandemic
GRAND RAPIDS, Mich. — To support dealers and consumers during the COVID-19 pandemic, the WizWheelz family of brands is extending a special drop-ship program for TerraTrike, GreenSpeed and KMX Karts. This program addresses the needs of customers who do not wish to visit a dealer as well as those dealers that have...
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March 23, 2020
PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption
BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and restrictions. “The bike industry stands with the rest...
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March 22, 2020
Coalition Snow Launches “Inside Voices,” A Small Business Support Group and Virtual Happy Hour
Truckee, CA — This week, Coalition Snow, a women-owned and operated ski and snowboard brand, introduces ‘Inside Voices,’ a weekly (and FREE) virtual small business support group and happy hour. “Since we can't spend time with you IRL, we wanted to create a way for us all to stay connected...
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March 17, 2020
Momentum Media PR Announces Virtual Media Event Series for Spring 2020 and Beyond
Boulder, CO - March 17th, 2020 - Boulder-based Momentum Media PR will host a series of virtual media events targeted at both core outdoor and broad-based media and influencers, kicking-off and rolling out for spring and summer 2020. Rooted in the outdoor and snow sports markets since 2001, Momentum has...