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March 17, 2020
prAna Closes Stores for at Least Two Weeks to Help Protect Staff, Customers and Community Members
Carlsbad, CA – March 17, 2020 – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, released a statement from brand President, Russ Hopcus, in response to the coronavirus global pandemic. The statement reads: With the continuing spread of COVID-19 we will be closing...
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March 16, 2020
American Camp Association Influential in Ensuring Youth Outdoor Recreation Participation
Martinsville, IN (March 16, 2020) - The American Camp Association (ACA) - leaders in youth camp development - have enriched lives through the camp experience for over 100 years. For the past 5, they have been diligently researching how broadly ACA camp experiences affect the youth that attend. In their...
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March 16, 2020
Welcome to the Suspension Dimension with the woom OFF AIR
Austin, TX March 16, 2020 – Last fall, woom presented our first mountain bike, the woom OFF, meticulously designed and lovingly built for kids who seek physical challenges on the trail, in the bike park, as well as on urban terrain. A version with a suspension fork is now available:...
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March 16, 2020
Balega Expands Ultralight Collection with New Colorways for Spring 2020
DURHAM, N.C. (March 15, 2020) — Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew and No Show models. The new styles will be available online and at specialty retail...
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March 15, 2020
MOXiLIFE™ Nutrition Expands Distribution Channels with Just Wetsuits
Scottsdale, Arizona-( March 15, 2020) - MOXiLIFE™ Nutrition - a personalized premium endurance sport nutrition company and Just Wetsuits; Chandler AZ, is combining their local roots to provide a full service shopping channel for triathletes. “We are excited to be collaborating with Just Wetsuits on their product line expansion,” said...
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March 11, 2020
Olympic Climber Brooke Raboutou Joins La Sportiva
February 20, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces that climber Brooke Raboutou joins the La Sportiva ambassador team. Effective immediately, Raboutou will exclusively wear La Sportiva footwear while training and climbing. Raboutou is a lifelong climber who qualified for the Tokyo...
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March 11, 2020
LEM Helmets Partners With Polygon UR Enduro Race Team
MORGAN HILL, Calif. (March 11, 2020)–LEM Helmets, manufacturer of innovative, stylish, and performance head protection for cycling and motorsports, today announces its partnership with the world-class Polygon UR Enduro Race Team. The international pro team just wrapped-up solid performances at Crankworx Rotorua, and will be competing at events around the...
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March 11, 2020
Helinox Announces Title Sponsorship of 2020 People’s Tiny House Festival
Helinox, a leader in premium portable furniture and accessories for the outdoors and home, announced that it will be the title sponsor of the third annual People’s Tiny House Festival taking place in Golden, Colo., June 6 and 7, 2020. The People’s Tiny House Festival is a celebration and expo...
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March 11, 2020
Specialized Bicycle Components partners with Adventure Fit to launch the Gold Rush Bike Rally, a “gravel bike hootenanny” in Colorado this September.
Boulder, CO. (March 11th, 2020) – Specialized Bicycle Components and Adventure Fit announce the revival of Gold Rush Bike Rally, a gravel bike race in historic gold mining country west of Boulder, Colorado. It is the sister event to the popular Old Man Winter Rally, an event known for its...
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March 10, 2020
Tracksmith Debuts Spring Collection
BOSTON (March 10, 2020) – Tracksmith, an independent running brand based in Boston, introduces its Spring 2020 Collection, featuring performance pieces inspired by the runner’s journey from early season training to a goal race. Spring is the heart of the racing season. With iconic road races on the calendar from...
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March 10, 2020
2020 Bicycle Leadership Conference Rescheduled for Sept. 29 – Oct. 1
MONTEREY, CA (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 - 16, has been rescheduled for Sept. 29 - Oct. 1 in Monterey, California. The BLC is a PeopleForBikes event that has been produced in partnership with the Sea Otter Classic (SOC) for...
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March 10, 2020
Superfeet Celebrates Giving on “International Day of Awesomeness”
FERNDALE, Wash. (March 10, 2020) –Superfeet, a 100% employee-owned company, continues to build on its commitment to make a positive difference in people's lives. Each year, the company donates 1% of sales and more than 1000 volunteer hours to non-profit organizations working tirelessly to make the world a better place....
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March 10, 2020
Professional Ultrarunner Amanda Basham Signs with rabbit
Santa Barbara, California - Amanda Basham is the latest addition to the rabbitPRO team after she recently signed with the cutting-edge running apparel brand rabbit. With top results at some of the world’s most prestigious mountain-ultra-trail races in recent years, Basham brings her speedy experience to a talent-laden rabbit squad...
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March 6, 2020
Merrell Collaborates with Trail Sisters on Women’s-Specific Trail Running Collection
ROCKFORD, Mich. (March 6, 2020) — Powerful alone, women are unstoppable together. Merrell partnered with Trail Sisters on the design for the print of two of their women’s-specific trail runners: the Antora and Banshee (launching end of March 2020). Trail Sisters is a community of women with a mission to grow...
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March 3, 2020
Setton Farms Pistachios Now Considered a “Complete Protein” For Those Over the Age of Five
Terra Bella, CA (March 3, 2020)- Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is thrilled to announce that U.S grown roasted pistachios meet the generally accepted definition of a “complete protein.” This means pistachios now join the ranks...
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March 3, 2020
US Trail Running Conference announces renewed sponsorship agreement with Race Roster
Estes Park, CO – The US Trail Running Conference has announced that Race Roster, the fastest growing endurance registration platform in North America will be the presenting sponsor for the Race Director days at the 2020 event. This announcement marks a renewal of the sponsorship that is now in its...
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March 2, 2020
Fireside Outdoor Launches the Trailblazer, World’s Lightest, Most Portable Full-size Firepit
SURPRISE, Ariz. (March 2, 2020) – Fireside Outdoor, the family-owned brand dedicated to making outdoor fires safer and more accessible, is pleased to introduce the Trailblazer, the lightest full-size firepit ever made. At just 3 pounds and 14 inches long, the Trailblazer is packable and portable, with the strength to...
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March 2, 2020
Merrell Presents “This Land” by Whit Hassett and Chelsea Jolly
ROCKFORD, Mich. (Mar. 2, 2020) — “This Land” features runner and advocate Faith E. Briggs who used to run through the streets of Brooklyn every morning. Now, she’s running 150 miles through three U.S. National Monuments that lay in the thick of the controversy around public lands. Accompanied by running companions...
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February 25, 2020
Marmot Wins Multiple Media Awards For Fall 2020 Lineup
Rohnert Park, Calif. – February 25, 2020 – Marmot’s innovative new WarmCubeTM insulation technology continues to garner hits and awards, this time from the Fall 2020 collection. WarmCube combines the warmth of down or synthetic insulation with a unique baffling system designed to trap air and hug the body for...
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February 25, 2020
Bigger, faster, more – TerraTrike teams up with Bosch to offer e-trike Boost Kit for nation’s leading trike models
GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models and available to consumers now. The Boost Kit’s Bosch motor provides gentle acceleration up to 20...
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February 25, 2020
Hillsound Equipment’s Award-Winning BTR Stool Available for Purchase
Vancouver, BC (February 25, 2020) - Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to introduce their award-winning BTR stool to the market. The BTR stool, which stands for “Better Than a Rock '' is available for purchase in select retailers and will...
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February 25, 2020
Performance Tea is exclusive CBD sponsor for Dave Proctor as he aims to break TransCanadian speed record
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced that it will be the exclusive CBD sponsor for Dave Proctor as he aims to break the TransCanadian speed record -with a goal of 67 days in support of the Rare Disease...
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February 25, 2020
10th Annual Carolina Cup Gains Key Supporter for 2020 Paddle Races
WRIGHTSVILLE BEACH, NORTH CAROLINA, USA– The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020. Founded 23 years ago in Atlanta, SweetWater Brewing Company is one of the top 15 craft breweries in the...
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February 24, 2020
Hyland’s to Celebrate Community Builders in 2020 Boston Marathon®
LOS ANGELES – February 24, 2020 – As humans, our friendships, families, and other social ties have always been critical to our wellbeing. Because our connection to community has such a huge effect on our health, this year Hyland’s, a century-old leader in products to support a healthy, active lifestyle,...
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February 24, 2020
Honey Stinger Athletes Ready to Sting at U.S. Olympic Marathon Trials
STEAMBOAT SPRINGS, Colo. (Feb. 24, 2020) –Honey Stinger, the sports nutrition brand featuring honey, is proud to support more than 50 athletes as they chase down their Olympic dreams at the U.S. Olympic Marathon Trials in Atlanta this Saturday, Feb. 29. Thirteen men and 43 women from the brand’s extensive Hive...