News Topics
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April 2, 2018
Outdoor and Craft Brew Companies Put Public Lands Before Profit
BEND, Ore. (April 2, 2018) – Outdoor and craft brew companies are putting public lands before profit throughout the month of April by hosting “We Keep It Wild” online promotions to benefit The Conservation Alliance. Funds raised will help further the Alliance’s mission to protect wild places for their habitat...
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April 2, 2018
Toyota to Carry Yakima Accessories in Dealerships Nationwide
PLANO, Texas (April 2, 2018) – Toyota owners have long relied on Yakima to carry their favorite outdoor gear. Thanks to a new partnership announced today, Toyota customers now can purchase Yakima’s vehicle racks, bike, ski and boat mounts, cargo boxes, and other cargo management accessories directly from participating Toyota...
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April 2, 2018
Handcrafted Skis Customized with Artificial Intelligence
Salzburg, Austria - March 29, 2018 - After nearly 3 years of development and over 400 on-snow test days, Original+, a Salzburg Austria-based ski company, is proud to launch its first production run of custom skis crafted with artificial intelligence through a special Kickstarter pre-order. Original+’s unique approach combines time-tested...
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March 30, 2018
Seasoned Financial Executive Matthew Lyons joins Travelon.
Elk Grove Village, IL-- Travelon announced Matthew Lyons has joined the travel accessories leader as its new CFO. Matt is responsible for Travelon’s accounting, finance, operations, and customer service teams. “I’m excited to join Travelon. It’s a well-positioned firm in the travel accessories and anti-theft bag market – and poised...
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March 29, 2018
American Mountain Guides Association Announces New Discipline for Certified Mountain Guides
Boulder, Colo. (March 29, 2018) – Since 1979, the American Mountain Guides Association (AMGA) has set the standard for guiding in the United States. AMGA Certification requires completing the alpine, ski and rock disciplines. However, after spending more time at the IFMGA meetings and collaborating with our foreign counterparts, the...
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March 29, 2018
Farm to Feet ambassador with blood cancer to run across North Carolina
Mt. Airy, North Carolina — In January of 2015, Kenny Capps, an avid ultramarathon runner from Black Mountain, NC, was forced to stop running after being diagnosed with stage two Multiple Myeloma, which currently has no cure. After multiple rounds of chemotherapy and infusions, Capps underwent a mostly successful bone...
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March 29, 2018
Travelon’s patent pending LockDown Cut-Proof Bag wins Global Innovations Award
Saturday evening, March 10th at the 2018 IHA Innovation Awards Gala, from among 500 entries ranging from well-established brands to new brands, Travelon won the IHA Global Innovation Award (gia) Competition for Product Design and Innovation in the Home Organization and Storage Category. Representing Travelon was Don Godshaw, Travelon CEO....
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March 29, 2018
Travelon’s founding partner and CFO of 20 years has passed.
We are sad to announce that Travelon CFO, Roberto Mustacchi died six months after being diagnosed with cancer. He was 63. Roberto’s intellect, passion and energy were the source of countless contributions to Travelon’s growth while he enriched and improved the lives of all those he worked with. Roberto leaves...
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March 28, 2018
Black Ember Partners With rygr for Public Relations in the U.S.
SAN FRANCISCO (March 28, 2018) — Black Ember, a lifestyle brand specializing in obsessively designed and crafted backpacks for the active urban nomad, names rygr, an integrated marketing firm, its public relations agency of record in the United States. A direct-to-consumer upstart rooted in San Francisco, Black Ember leads at...
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March 28, 2018
Darn Tough Vermont Earns Prestigious BACKPACKER Magazine 2018 Editors’ Choice Gold Award
Northfield, VT. (March 28, 2018) – Long praised for their ideal mix of comfort, durability and fit, Darn Tough Hiker Boot Sock Cushion socks have been awarded the most prestigious award in the outdoor industry: 2018 BACKPACKER Editors’ Choice Gold Award. BACKPACKER Magazine awards an unspecified number of Editors’ Choice...
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March 28, 2018
Accell North America Acquires Mobile Service Company Beeline Bikes
Kent, WA - March 28, 2018 - Accell North America (ANA), announces the acquisition of Beeline Bikes, a pioneering mobile channel expansion solution that delivers a turn-key sales, service and data acquisition solution tailored for Independent Bicycle Dealers (IBD’s). The investment solidifies ANA’s commitment to being the world’s most consumer-centric...
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March 28, 2018
Chamois Butt’r Announces Key Sponsorships and Athletes for 2018
PLEASANT VALLEY, Mo. (March 28, 2018) – Celebrating its 25th year in business in 2018, Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, announces its support and sponsorship of numerous pro cycling teams and world-class athletes for the 2018 season. With products made specifically...
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March 28, 2018
Old Town® Canoe and Kayak Joins Live Outside and Play Tour
Old Town, ME – March 28, 2018 – Old Town, the century-old leader in innovative watercraft products, has announced that it will join the 2018 Live Outside and Play Tour; a seven-month excursion to the country’s top outdoor hot spots led by the Blue Ridge Outdoors and Elevation Outdoors Road...
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March 27, 2018
American Red Cross Recognizes Tender Corporation for Support of Hurricane Relief Efforts
LITTLETON, N.H. (March 27, 2018) — Tender Corporation, a leading manufacturer of insect repellents and bite treatments, has been formally recognized by the American Red Cross for its support of relief efforts following one of the most destructive hurricanes ever to strike Puerto Rico. In September 2017, Tender Corporation contributed...
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March 27, 2018
RinseKit Launches New Portable Shower Products and Accessories for Heat and Pressure On-The-Go
CARLSBAD, Calif. (March 27, 2018) – After a successful Kickstarter campaign and an incredible showing on Shark Tank, the award-winning portable pressurized shower system, RinseKit, reveals its new family of products. RinseKit debuts two new units and optional heater and portable pressure pump accessories. “We’ve engineered our new products to...
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March 27, 2018
Mammut Announces Transition in Leadership for North America
Williston, VT (March 27th, 2018) –Mammut, the Swiss producer of premium outdoor equipment and apparel since 1862, announces today a transition in its North American leadership, appointing Joe Prebich as managing director of Mammut North America. Bill Supple will transition from his role as CEO in late April, following 17...
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March 27, 2018
Quickfeat Gives Back by Making Contributions to Two Environmental Organizations
BEND, Ore. – March 27, 2018 – Quickfeat International, an apparel manufacturer, announced today that it has made significant contributions to both The Conservation Alliance and the Deschutes Land Trust (DLT) as part of the company’s initiative to give back to organizations with strong environmental and social missions. The Conservation...
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March 26, 2018
Deuter taps Westbay Trading Company for Great Lakes sales territory
LONGMONT, CO – Westbay Trading Company will take over sales in Ohio, Indiana, Kentucky and Michigan for Deuter USA, a leading international backpack brand since 1898. Westbay is one of the best established outdoor industry rep agencies in the Great Lakes region, and owner Tom Meier has been with the...
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March 26, 2018
OluKai Launches New Hawaiian-inspired Athleisure Sneaker
Orange County, CA ─ March 26, 2018 ─ OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon their activewear offering for women with the brand new Miki Li, a style that brings together the perfect balance of performance, aesthetics and fun. The Miki Li is designed as the “up-for-any-adventure” shoe,...
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March 26, 2018
Smartwool Opens Its First Canadian Store in Banff
Steamboat Springs, CO – March 26, 2018 – Smartwool, one of the outdoor industry’s strongest brands, opens its first Canadian retail location today in the iconic mountain town of Banff, Alberta. A first of its kind in Canada, the new Smartwool store offers a unique shopping experience that caters to...
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March 26, 2018
The Conservation Alliance Contributes $800,000 in Grants to 21 Organizations
BEND, Ore. (March 26, 2018) - The Conservation Alliance sent grants totaling $800,000 to 21 organizations working to protect wild places throughout North America. The Conservation Alliance has awarded more than $20 million to grassroots organizations working to protect wild lands and waterways across North America since 1989. The Conservation...
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March 22, 2018
Light & Motion Deepens its Bike Line for Spring 2018 with New Lights for Adventure, Commuter, and Trail Cyclists
Marina, CA, March 22, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is enhancing its bike light line in 2018 with innovative lights for everyone from adventure cyclists to daily commuters. The new Rando is the ultimate crossover light with an extended runtime and on-the-go...
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March 22, 2018
Seirus Supports Vail Veteran’s Program For 5th Year
San Diego, CA (March 22, 2018) - Seirus Innovation celebrated military service and outdoor recreation earlier this month through their continued partnership with the Vail Veterans Program. Beginning in 2004, the Vail Veterans Program has been transforming the lives of military injured, and their families, through individualized world-class outdoor programs....
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March 22, 2018
Yuba Bikes Introduces New Accessories
Cotati, CA (March 22, 2018) - Yuba is excited to introduce a new line of accessories designed specifically for their robust fleet of cargo bikes, to make them even more useful, and allowing Yuba cargo bikes to be customized to best fit each personal need. The Adjustable Monkey Bars are...
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March 21, 2018
Uncharted Supply Co. Welcomes Brad Drennan as Director of Consumer Experience
PARK CITY, Utah (Mach 22, 2018) – Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, today welcomes Brad Drennan to the family as Director of Consumer Experience. Drennan brings his multifaceted background and experience in sales and customer-centric roles to further drive customer satisfaction...