News Topics
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January 10, 2018
Terra Public Relations Hires PR Veteran Lori Crabtree
Jackson, WY (January 10, 2018) – Jackson Hole-based Terra Public Relations is excited to announce Lori Crabtree will be joining the team as Account Executive and All Around Master of Making It Happen. No strangers to working together, Terra PR founder Alli Noland and Lori met in 2001, when Lori...
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January 9, 2018
Get Out and Stay Out with BOGS° Fall 2018 Collection, Debuting at Outdoor Retailer + Snow Show
Portland, OR. (January 9, 2018) – BOGS° Footwear, the brand known for innovative technology and original prints, proudly introduces new styles for Fall 2018 that will get you outside, and let you enjoy staying outside longer. Debuting at the upcoming Outdoor Retailer + Snow Show in Denver, BOGS° new Fall...
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January 9, 2018
Back to the future: Deuter Futura reinvents 1984 backpack suspension breakthrough
LONGMONT, Colo. – Deuter changed the backpacking world when it invented the suspended, ventilated back system in 1984. Imitations proliferated. Improvements did not. Now, 34 years later, Deuter is leapfrogging back ahead with a new iteration of its vaunted Aircomfort backpacks, made possible by 21st century advancements in materials and...
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January 9, 2018
Snow Angel Blends Fashion and Function, Introduces New for Fall 2018 Women’s Base Layer Collection
SAN LUIS OBISPO, Calif. – Snow Angel, makers of a complete line of base and mid-layers designed for women, by women, moves into its 20th year with a focus on fitting women with highly functional and fashionable base layers that feel good and look great for fall 2018. The brand...
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January 9, 2018
Butler Completes North American Sales Team
January 9th, 2017 - Butler, the bold, innovative, playful, and versatile brand of protective, all season 3-in-1 footwear for kids made in the USA proudly announces the completion of its talented North American Sales Team. “We are very excited to be partnering with such an amazing group of industry veterans”...
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January 9, 2018
G3 goes big with lightest, fully-featured AT tech binding, retooled climbing skin line
At the upcoming Outdoor Retailer winter show, G3, makers of premium backcountry ski and snowboard equipment, will launch an array of new backcountry-specific products for the 18/19 winter season, including an all-new tech binding, the ZED – the lightest, fully-featured AT binding on the market. G3 will also introduce an...
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January 9, 2018
FITS® Debuts New Compression Sock Series
Chattanooga, TN (Jan 9, 2018) – FITS®, maker of the best fitting performance socks in the market place, announces the debut of their new compression sock line, the brand’s first true all-day/recovery compression sock. FITS®’ new compression series is comprised of 3 over-the-calf style socks, each with varying amounts of...
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January 9, 2018
Therm-a-Rest®, Platypus®, SealLine®, and PackTowl® Team Up With Verde Brand Communications as Public Relations Agency of Record
SEATTLE, Wash. (January 9, 2018) – Known for their award-winning products, innovation, and leadership across the outdoor industry, Therm-a-Rest®, Platypus®, SealLine®, and PackTowl® kick off 2018 by partnering with Verde Brand Communications as its public relations agency of record. Verde will lead creative, integrated media relations, while continuing to grow each...
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January 9, 2018
Kevin Fedarko, Pete McBride to Speak at The Conservation Alliance Breakfast
Bend, Ore., January 9, 2018 – Writer Kevin Fedarko and photographer/filmmaker Pete McBride will be the featured speakers at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer + Snow Show. Fedarko and McBride’s multi-media presentation tells the story of their recent transect of the length of the canyon on...
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January 8, 2018
Headsweats Welcomes New 2018 Ambassador Team
Cincinnati, OH – January 8, 2018 – Headsweats, the leader in performance headwear, is excited to announce its 2018 Ambassador Team. Thirty-five outstanding athletes were selected from over 500 applications based upon their personal and athletic accomplishments within their sport. The roster includes 27 new and 8 returning athletes from...
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January 8, 2018
Hot Chillys Expands Popular Chil-Block Mask Line, Adds New Styles and New Prints
SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well known base layers for over 30 years, is expanding on their highly popular line of Neoprene-free Chil-Block masks and Balaclavas. With one entirely new and three updated styles, these new masks provide ideal options for any cold weather...
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January 8, 2018
Hot Chillys Caters to Kids, Introduces New Toddler Size Base Layers for Fall 2018
SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well-known base layers for over 30 years, is proud to help families stay warm and active all winter long with the introduction of their first base layers sized specifically for toddlers. Responding to calls for quality base layers to...
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January 8, 2018
Hot Chillys Grows Winning Micro-Elite Chamois Line for Fall 2018, Offers Fiesta Prints and One-Piece Base Layers
SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well-known base layers for over 30 years, is proud to announce the expansion of their top-of-the-line Micro-Elite Chamois collection. The newest garments joining this line will offer bold, fun prints for women and one-piece base layers for men and...
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January 8, 2018
Walls® Pro Series Launches HID3 Concealment System Featuring Proprietary Camouflage for Fall 2018
FORT WORTH, Texas (Jan. 8, 2018) - Walls Outdoor Goods, a leader in durable outdoor workwear and hunting apparel, today announced the introduction of HID3, a proprietary concealment system targeting sight, sound, and scent available in its fall 2018 Walls Pro Series apparel lineup. HID3 features a new camo design...
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January 8, 2018
SOG names Wegner as Vice President of Marketing
Lynnwood, WASH. – SOG® Specialty Knives and Tools has named Jonathan Wegner as their new Vice President of Marketing. Wegner comes aboard just in time to join the SOG team at the 2018 Shooting, Hunting and Outdoor Trade Show being held at the Sands Expo Center in Las Vegas. With...
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January 8, 2018
Sweet Protection, International Leader in Head Protection, Introduces Two New Snow Helmets for Fall/Winter 2018
Trysil, Norway - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and bike helmets, is set to introduce two new snowsport helmets during this year’s Outdoor Retailer + Snow Show in Denver, Colo. The new, lightweight helmets are packed with safety features to keep skiers and riders safe...
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January 4, 2018
First Ever Scholarship Recipient Selected for Eric Larsen’s Polar Training Course
Montebello, California — From an impressive roster of nearly 300 applicants from over 15 countries, 25-year old Rachael Sarette has been selected as the recipient for the ALLIED Feather & Down and Helly Hansen scholarship fund for Eric Larsen's Level 1 Polar Training course, taking place in Winnipeg, Canada on...
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January 4, 2018
Grassroots Outdoor Alliance relocates Connect show to Denver for fall shows beginning in 2018
DENVER, COLO. – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, today announced a shift in dates and venues for their twice-annual Connect buying show. Beginning this November, Grassroots Connect fall shows will be hosted at the Colorado Convention Center in Denver,...
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January 4, 2018
LifeStraw Expands Lead Filtration in Personal Hydration Products for Fall and Winter Pursuits at 2018 Outdoor Retailer + Snow Show
LAUSANNE, Switzerland (January 4, 2018) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, will introduce new products with lead reduction technology for outdoor pursuits and adventures at Outdoor Retailer + Snow Show this month in Denver, booth #54081-UL. All new products are...
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January 4, 2018
Orange Mud Attending the 2018 Iowa Bike Expo
Castle Rock, CO (January 4, 2017) – Orange Mud will be present at the 2018 Iowa Bike Expo marking the first time Orange Mud will be in attendance for the event. Orange Mud is very excited to be on site to present their cycling specific product line; including the newest...
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January 4, 2018
Nuu-Muu Re-introduces the Nuu-Tee
Bellingham, WA (January 4, 2018) – Nuu-Muu, makers of fun and versatile athleisure dresses, debut a new lightweight long sleeve tee, the perfect complimentary layering option for Nuu-Muu’s popular line of exercise and travel dresses. The Nuu-Tee is a staple piece for warming up a cool morning run and/or to keep...
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January 3, 2018
Oru Kayak Launches new Adventure Hub
San Francisco, CA (January 3, 2018) — Oru Kayak, makers of the original origami-inspired folding kayak, have just launched their new “Adventure Hub.” Oru’s unique folding design opens up a world of possibilities that just aren’t available with a regular kayak, and Oru owners around the globe have been using them...
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January 3, 2018
Flylow shows off new Perm at Outdoor Retailer + Snow Show
DENVER, COLO. - Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, will be showing off their new Perm at next month’s Outdoor Retailer + Snow Show. The Perm, by Intuitive, is a custom-built technical fabric that sets a new standard for skiing performance by combining the...
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January 3, 2018
Sweet Protection Amplifies Marketing Program for Fall 2018, Introduces New Assets Alongside New Helmets
Trysil, Norway - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets, is updating and amplifying their marketing efforts for fall 2018. With a revitalized logo, new “Our Best Helmet. Yet.” tagline, updated imagery, and a new “Tech Talk” video series, Sweet will be introducing...
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January 3, 2018
PrimaLoft Showcases Expanded Brand Adoptions of ThermoPlume, First Blowable Synthetic Insulation, at Outdoor Retailer + Snow Show 2018
LATHAM, N.Y. (January 3, 2018) - PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulation, fabrics and yarns, will showcase an expanded group of fall 2018 brand partners adopting PrimaLoft® Black Insulation ThermoPlume, the industry’s highest performing blowable synthetic insulation mimicking the look and feel of natural...