News Topics
-
June 14, 2017
Katadyn Debuts Hiker Pro Clear
Minneapolis, Minn. (June 14, 2017) — Katadyn introduces its best-selling Hiker Pro in a new, transparent housing built for quick and efficient use in the backcountry. The lightweight, high-performance microfilter system maintains easy operation and optimized pumping capacity. “The Katadyn Hiker Pro has long been the status quo for pump...
-
June 14, 2017
Kelty Expands Convenience and Comfort Solutions with Next Generation Child Carriers, Sleep Systems and Shelters for Spring 2018
BOULDER, COLO. (June 14, 2017) - Kelty®, a leader in providing innovative adventure gear and everyday outdoor products built to last, will expand convenience and comfort solutions for spring 2018, debuting integrated sleep systems, redesigned child carriers, kids sleeping bags that grow with kids and oversized shelters. In addition, reinforcing...
-
June 14, 2017
A Movement Toward Health – the Journey of Building Brands
SAN DIEGO, CA (June 13, 2017) Since its launch in the Fall of 2016, Villager Goods has entirely focused its efforts on giving the beverage industry a voice and affecting positive change in the action sports space. Over the years, the action sports industry has been dominated by energy drinks,...
-
June 13, 2017
Grassroots Outdoor Alliance returns to Knoxville with 2018 trade show
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will bring their four-day Connect trade show back to Tennessee’s Knoxville Convention Center for Summer 2018. “Knoxville is a wonderful host for our show and our membership. We look forward to being back in the Smoky Mountain foothills next summer,” said Rich...
-
June 13, 2017
Mustang Survival Celebrates 50 Years of Commitment to the Ultimate Experience on the Water
Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, celebrates fifty years of keeping people dry and safe in and around the water. From humble beginnings that focused on Pacific Northwest mariners, Mustang Survival has grown to a brand now...
-
June 13, 2017
Imlak’esh Organics Expands National Distribution Into All Sprouts Farmers Markets
Santa Barbara, CA (June 13, 2017)—Imlak’esh Organics—a sustainable superfoods company dedicated to bringing consumers and wholesalers the highest quality organic and ethically harvested products—has expanded their national distribution into all 270 Sprouts Farmers Market store locations across the United States. “Sprouts’ approachable setting—similar to an old-fashioned farmers market—is an ideal...
-
June 13, 2017
Hydro Flask Welcomes New Ambassadors to Team Hydro
Bend, OR (June 13, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of over 20 action sports and active lifestyle ambassadors to its growing team. These newest Team Hydro...
-
June 13, 2017
Yuba Bikes Introduces New Cargo Bikes for 2017
Cotati, CA (June 13, 2017) - Yuba bicycles is pleased to launch three new models for 2017, the Supermarche, the Spicy Curry with Bosch motor and the Sweet Curry, building on the groundswell that Yuba started with their first cargo bike, which introduced a lifestyle change that enables families to...
-
June 12, 2017
A New Generation of Astral Design Emerges for 2018
Asheville, NC – With one foot in the water and one on the trail, Astral sets the bar high for 2018 with fresh additions to its new generation of water-ready trail shoes and high-performance PFDs. The brand continues to put its #NatureFirst ideals and sustainability goals at the forefront of...
-
June 12, 2017
LCA journey continues: Gore offers solution dyed and recycled textiles
FELDKIRCHEN-WESTERHAM (June 12, 2017) — Stemming from its ongoing commitment to Life Cycle Assessment (LCA) studies and its commitment to deliver the optimal combination of high technical performance and low environmental footprint, W.L. Gore & Associates’ Fabrics Division (Gore Fabrics Division) will expand its use of textile solution dyeing and...
-
June 12, 2017
Kitsbow Debuts Summer ’17 MTB Collection and New Website
PETALUMA, Calif. (June 12, 2017) — Kitsbow, maker of premium cycling clothing and accessories, introduces their latest mountain bike apparel, available now on a reengineered, content-rich website. “We’re rooted in tireless research and development. The new Origin Collection and additional pieces for summer represent just that,” said Zander Nosler, founder...
-
June 12, 2017
Adventure-Ready Trailfoody Taps Darby Communications as Agency of Record
June 12, 2017 – Roanoke, VA – Spend more time on the trail and less time figuring out what food to pack. Blair Garland founded Trailfoody with a passion for unique, wholesome food and outdoor adventures to match. The monthly trailfood service delivers a mix of premium, all-natural snacks to...
-
June 12, 2017
Sierra Designs Expands Sleeping Bag Line with Air Pillows & PFC-Free Materials for 2018
June 12, 2017 - Boulder, CO. – Sierra Designs proves its commitment to making outdoor adventures within reach of everyone with a robust and affordable line for Spring 2018 that includes new and updated sleeping bags and the introduction of air pillows. These products showcase Sierra Designs’ innovation in lightweight, comfortable...
-
June 12, 2017
Introducing Q Drink Healthy
Vancouver, BC – Introducing Q Drink Healthy, a quercetin based powder drink mix that uses a synergistic blend of quercetin, herbal extracts, vitamins and electrolytes to support and enhance every day energy, health and performance. Q Drink Healthy is designed to help increase energy and performance as well as bolster...
-
June 12, 2017
Confluence Outdoor Names Greg Cattrano Vice President of Sales
Greenville, S.C. (June 8, 2017) – Confluence Outdoor announces the appointment of Greg Cattrano as Vice President, Sales. Cattrano comes to Confluence from New Balance’s Warrior & Brine Lacrosse business. Warrior & Brine is the industry’s premier manufacturer, marketer and innovator of high performance, premium footwear, apparel and equipment for...
-
June 12, 2017
The American Alpine Club Launches Largest Fundraiser of the Year
GOLDEN, Colo. (June 9, 2017) — The American Alpine Club, the nation’s leading mountaineering and climbing organization, today kicks off its largest fundraising membership drive of the year to combat threats to the vertical frontier. The T-shirt membership drive runs until July 1 and aims to educate the public about...
-
June 10, 2017
Mountain Equipment Introduces Alpine Climbing Packs, Sleeping Bags and Pads to its Spring 2018 Collection
Markham, ON -- Mountain Equipment, designer and manufacturer of outdoor gear and apparel, announced today that after a decade, they are reintroducing packs into their collection for spring 2018. Mountain Equipment is also expanding its sleeping bag collection to include more down bags as well as synthetic insulated bags and...
-
June 9, 2017
All Good Launches #ReefFriendly Sunscreen Pledge Campaign
Morro Bay, CA (June 9, 2017) — All Good–makers of organic skincare and sunscreens–has officially launched a #ReefFriendly Sunscreen Pledge Campaign aimed at protecting coral reefs by urging consumers to take action and choose mineral-based sunscreens. The campaign is designed to raise awareness and increase support for the protection and restoration of...
-
June 9, 2017
UCO Lights Up the Night with Revamped Headlamp Line for 2017
Seattle, WA – UCO is proving once again why it’s a leader in outdoor lighting with its newly revamped line of LED headlamps. With three bold new styles that offer impressive features, unmatched comfort and competitive pricing, UCO’s 2017 headlamps are the perfect lighting accessory to include in every pack,...
-
June 8, 2017
Administration’s Budget Catastrophic for Trails & Recreation
SILVER SPRING, MD – June 8, 2017 – The Administration recently released its budget for fiscal year 2018 revealing what are nothing less than catastrophic cuts to programs that directly impact trails and the places where Americans hike. The proposed budget for trails and the federal agencies that manage and...
-
June 8, 2017
Outside TV is proud to be the Official Production Partner of the 2017 GoPro Mountain Games
(Westport, CT.) Outside TV, the leading provider in action and adventure sports content, is proud to kick off the 2017 GoPro Mountain Games as the Official Production Partner. Most recently honoured with a Sports Emmyâ for Outstanding Camera Work on original mini-series Image Quest, Outside TV executives and talented production...
-
June 8, 2017
Yellow Willow Yoga Now Available in the USA
(Los Angeles, CA) Yellow Willow, an Australian based, eco-friendly yoga mat brand, are proud to announce their launch into the US-market this coming Spring 2017. Founded in 2015 by Jess Incledon, Yellow Willow’s brand ethos is combining the beauty and performance of Yoga to create the most functional, eco-friendly, and...
-
June 7, 2017
Zenbivy Reaches $50,000 Kickstarter Crowdfunding Goal in First 48-Hours of Campaign
SPOKANE, Wash. – Zenbivy, an innovative, outdoor start-up company focused on bringing you a comfortable night’s sleep in the outdoors, successfully funded its recently launched Kickstarter campaign in the first 48 hours. With a fundraising goal of $50,000, Zenbivy’s campaign received overwhelming support in the first two days collecting more...
-
June 7, 2017
Outdoor Industry Association Announces Incoming Board Members
BOULDER, Colo. (June 7, 2017) – Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor recreation industry, is proud to announce three newly elected board members today. The following directors will officially take or return to their seats at the upcoming board meeting, preceding the upcoming Summer Market Outdoor Retailer trade show: Scott Buelter, CEO – Ascent360 Mike...
-
June 7, 2017
Nova Scotia Fishermen’s Association Relies on Mustang Survival as Part of Major Safety Investment
Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, is pleased to announce that the Gulf Nova Scotia Fleet Planning Board (GNSFPB) has made another round of major investments in safety equipment which includes 1,200 Mustang Survival immersion suits. As...