News Topics
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April 16, 2018
AKU Footwear Launches North American Ambassador Program
Montreal, Canada (April 16, 2018) - AKU Footwear, known for designing and producing some the world’s most comfortable Italian-crafted hiking and trekking boots, is looking for hikers, trekkers and backpackers who live in North America to be a part of their new North American Ambassador Team. These enthusiasts will work...
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April 16, 2018
TerraTrike Sponsors Veteran Circumnavigating U.S. to Raise Awareness for PTSD
GRAND RAPIDS, Mich. — TerraTrike is proud to announce the sponsorship of Gregory Hook, a Navy veteran, who has embarked on a ride around the perimeter of the U.S. to raise awareness for military veterans struggling with post-traumatic stress disorder. “TerraTrike’s foundation was built from the dream of being...
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April 14, 2018
Poland Wins Shardana OCR World Team Championships in Sardinia
(April 14, 2018) World OCR, OCR Europe and Shardana Events announced today Team Poland (OCR Polska) winners of the Shardana World Team Challenge today in Sardinia, Italy. Obstacle Course Race teams composed of two women and two men representing the Americas, Asia and Europe competed this morning under mild conditions...
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April 13, 2018
City of Boulder to celebrate opening of first slackline course on May 4, Slackline Industries athletes to perform
BOULDER, Colo. (April 13, 2018) — In the last year, slacklining in Boulder has gone from an outlawed activity to the celebrated center of attention in the recently renovated Tantra Park. From 5-6:30 p.m. on May 4, the City of Boulder will host an official opening for the south Boulder...
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April 13, 2018
Spartan Finds Its Tough – Darn Tough Vermont Named Official Sock, Spartan, U.S.
Northfield, VT (April 13 2018) – Darn Tough Vermont is now the Official Sock of Spartan U.S. Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has partnered with Spartan, the world’s largest obstacle race (OCR) and endurance brand, becoming the Official Sock of Spartan U.S....
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April 13, 2018
The American Alpine Club and Access Fund Set Sights on Third Annual Climb the Hill
Golden, CO — The American Alpine Club (AAC) and Access Fund — two of our country’s foremost climbing advocacy non-profit organizations — are teaming up for a challenging ascent: Washington, DC’s Capitol Hill. The climbing advocacy organizations will return to Capitol Hill May 9 – 11 for their annual Climb...
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April 12, 2018
Coolcore puts the space in “space-age” fabrics
PORTSMOUTH, NH, (April 12) – Last week a payload was delivered to the International Space Station (ISS) by the Space-X Falcon 9 rocket and Dragon cargo capsule, including Coolcore t-shirts that will be used and tested by astronauts over the next six months. Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating...
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April 12, 2018
LifeSaver Unveils New Liberty Bottle
(April 12, 2018 - Colchester, UK) - LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, is thrilled to introduce the Liberty™, the world’s first and only water filter bottle and inline pump filter combined. The Liberty’s patented dual functionality makes it the most versatile water filter on the...
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April 11, 2018
ECCO EXOSTRIKE™ DYNEEMA Edition Lands at Select Retail Stores in Limited Release
Londonderry, NH (April 11th, 2018) - Bringing street style and modern, mountain utility together with sleek design and technical performance, ECCO’s new award-winning EXOSTRIKE™ DYNEEMA® edition will be available in a limited release this week. The exclusive version features DYNEEMA® bonded leather, an innovation developed with ECCO that puts the...
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April 11, 2018
Tortuga Partners with Groundswell PR as Public Relations Agency of Record
Walnut, CA (April 11, 2018) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers, cultural explorers, and digital nomads – has selected Groundswell PR to oversee its media relations and increase national brand awareness as public relations agency of record. The Charleston-based firm specializing...
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April 11, 2018
LifeStraw Names Adam Janecka Head of Retail Sales
LAUSANNE, Switzerland (April 11, 2018) - LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, appointed Adam Janecka as head of retail sales, effective immediately. Janecka brings over 20 years of experience leading domestic and global sales teams at consumer electronics, sporting goods and...
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April 11, 2018
The best Android accessory for batting updated in time for National Bat Appreciation Day
BOSTON, MASS – The only Android based bat detectors on the market have received a major upgrade just in time for National Bat Appreciation Day, April 17, 2018. Users of the Android Echo Meter Touch 2 (EMT 2) and Echo Meter Touch 2 PRO (EMT 2 PRO) plug-in modules will...
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April 10, 2018
Beyond Coastal Introduces New Active 34 Formula
Sun Valley, ID. (April 10, 2018) - Beyond Coastal, manufacturer of premium suncare products, introduces a new Active 34 formula. Dedicated to providing the healthiest and safest sunscreen products on the market, the company reformulated its most popular formula to replace active and inactive ingredients with healthier alternatives for the...
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April 10, 2018
Supporting grassroots efforts to foster public-lands access, Outdoor Research creates ‘We Can’ Grant
SEATTLE, Wash. (April 10, 2018) – Supporting grassroots efforts to foster public-lands access, Outdoor Research, the Seattle-based manufacturer of outdoor apparel and gear, this week announced the 2018 window to submit applications for its new ‘We Can’ Grant Program. Now in its second year, the grant will award $10,000 annually...
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April 9, 2018
Sierra Designs Bolsters Team with Key New Hires
April 9, 2018 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, continues its announced initiative to build a highly focused team in all disciplines with several recent hires. The new team members bring vast experience and expertise that will elevate the efforts of the...
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April 5, 2018
LifeSaver Appoints Darby Communications as Agency of Record
April 5, 2018 - Colchester, UK - LifeSaver, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce its partnership with Asheville, NC-based Public Relations firm Darby Communications. Effective immediately, Darby Communications will be LifeSaver’s agency of record, and will work continuously to spread the word about...
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April 5, 2018
Tailwind Nutrition Announces Global Informed-Choice Certification
Durango, CO – April 5, 2018 – Colorado-based sports drink mix manufacturer, Tailwind Nutrition is proud to announce that their original Endurance Fuel is now Informed-Choice Finished Product Certified. Products certified by Informed-Choice serve as the global gold standard, demonstrating the highest level of commitment to quality assurance available to...
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April 5, 2018
Appalachian Outfitters to present art, music, education and special event calendar in Cuyahoga Valley National Park
PENINSULA, OHIO (FOR IMMEDIATE RELEASE) -- Appalachian Outfitters, the award-winning independent specialty retailer and Grassroots Outdoor Alliance member, this week announced its role as a 2018 presenting sponsor for the Conservancy for Cuyahoga Valley National Park public programs. Founded in 1988, Appalachian Outfitters is a family-owned business including two shops (Peninsula, Lodi) and the Kendall Cliffs rock gym (Peninsula). Their Peninsula shop and gym is situated just outside the...
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April 5, 2018
TREW’s Powfish Collection: Mission Accomplished
Portland, OR (April 5, 2018) -- TREW, designers and builders of style-inspired kick-ass performance outdoor apparel, are celebrating after the release of their first limited edition collection, the Powfish. “It was an experiment with small batch production and brand collabs, and we’re popping corks, ‘cause we get to do it...
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April 5, 2018
Orange Mud Partners with Siskiyou Challenge!
Castle Rock, CO (April 5, 2018) – Orange Mud is proud to be sponsoring the 2018 Siskiyou Challenge for the 8th annual running of this multi-sport relay! The Siskiyou Challenge is a benefit for Rogue Valley Farm to School which actively has programs in 7 local school districts in Jackson...
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April 4, 2018
POC Adds Carbon Full-Face Helmet to Spring 2018 Collection
PARK CITY, Utah (April 4, 2018) — Building on the launch of its SPIN and Clarity technologies for mountain bike helmets and eyewear, POC introduces its latest innovation, the Coron Air Carbon SPIN. Designed for downhill and enduro riders, the Coron Air Carbon SPIN is a lightweight, full-face helmet that...
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April 3, 2018
Yakima Teams Up with Poler with Limited-Edition SkyRise Rooftop Tent
Lake Oswego, Ore., April 3, 2018 – Oregon-based outdoor lifestyle companies Yakima Products and Poler Stuff have teamed up for the limited-edition SkyRise rooftop tent. The Yakima X Poler SkyRise is a new take on Yakima’s popular tent, featuring Poler’s signature fuzzy camo pattern. “We’re longtime fans of Poler and...
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April 3, 2018
Grassroots Connect buying show welcomes new exhibitors Cotopaxi, Helinox, Meridian Line, Simms and tasc Performance
KNOXVILLE, TENNESSEE (April 3, 2018) – Grassroots Connect, the four-day national buying show for independent specialty retail, is welcoming five first-time vendor exhibitors to their spring event at the Knoxville Convention Center, June 14-17, 2018. Hosted by Grassroots Outdoor Alliance, Grassroots Connect is an invitation-only show for independent specialty retailers,...
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April 2, 2018
Orange Mud Launches Endurance Pack v2.0
Castle Rock, CO (April 3, 2018) – Orange Mud has launched version 2.0 of one of their best-selling packs. The Endurance Pack 2.0 comes with an upgraded chest harness to enhance comfort, maximize fit adjustments, and increase storage capacity. New, Improved Chest Harness The primary changes to the Endurance Pack...
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April 2, 2018
Inov-8 Launches Downhill Running Race On World’s Most Notorious Ski Slope
For the first time ever, runners are being given the opportunity to race down the world’s most notorious ski slope. Featuring blind drops, daredevil jumps and an insanely steep gradient of 80%, the legendary Streif, on the Hahnenkamm mountain in Kitzbühel, Austria, is regarded as the ultimate challenge for downhill skiers...