News Topics
-
September 27, 2017
BRICK. Digital Marketing Service Helps Retailers Build a Digital Foundation
September 27, 2017, Asheville, NC - BRICK, a subsidiary of Darby Communications, is a new digital marketing service offered exclusively to location-based retailers serving the outdoor recreation market. This service is designed to help specialty retailers drive foot and online traffic, and increase their competitive advantage by promoting products, services...
-
September 26, 2017
Petzl America Names Jon Rockefeller Marketing Director
SALT LAKE CITY, Utah (September 26, 2017) — Petzl, the leader in solution-based verticality and lighting equipment, today named Jon Rockefeller as marketing director for Petzl America. Rockefeller returns to Petzl after more than five years as a senior product line manager at Arc’teryx where he helped to develop innovative...
-
September 26, 2017
LiFT23 and Paragon Sports Donate Socks to Kids in NYC Homeless Shelters
NEW YORK, NY (September 26, 2017) – LIFT23 Corp. is pleased to announce that in conjunction with retail partner Paragon Sports, they have donated an additional 500 pairs of socks to children in NYC homeless shelters just in time for the new school year. Ed Del Guercio, LIFT23’s Founder and...
-
September 26, 2017
Dare 2b Introduces Women’s Athleisure Collection for Spring-Summer 2018
Portsmouth, NH (September 26, 2017) - Dare 2b is proud to debut the women’s versatile athleisure collection for spring-summer 2018, packed with style and technology that provides maximum comfort and performance. The women’s athleisure line brings in antimicrobial properties, high breathability, and quick drying features in lightweight 4-way stretch fabrics....
-
September 25, 2017
Flylow Billie Coat and Donna Pant rack up 2018 Skier’s Choice Awards in POWDER Magazine
Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, was honored this month with POWDER Magazine Skier’s Choice Awards for its women’s Billie Coat and Donna Pant. “To make the best gear, you’ve got to be willing to listen to what people really want. We talked to...
-
September 25, 2017
The Conservation Alliance’s Backyard Collective Event Draws Six Member Companies to Asheville, North Carolina
ASHEVILLE, North Carolina (September 25, 2017) - More than 20 volunteers from six member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Asheville, North Carolina on September 15. The volunteers worked in support of Asheville’s RiverLink to clean up the riparian area of the Swannanoa River, removing...
-
September 25, 2017
5.11 Tactical Joins Forces with Backbone Media
Irvine, Calif. (Sept. 25, 2017) – 5.11 Tactical, the global innovator of tactical apparel and gear, recently partnered with leading active lifestyle agency Backbone Media to support its strategic public relations. Renowned for its award-winning military, EMS, firefighting and law enforcement products, 5.11 has recently expanded its offerings to include...
-
September 25, 2017
TMF and Polygiene Offer Cycling Pads That Utilize Polygiene Permanent Odor Control
Italian cycling pad company, TMF Quality Cycling pads, announces the launch of fully-Polygiene-treated cycling pads. The new partnership allows TMF to treat their pads with Polygiene Odor Control Treatment, providing the ultimate in comfort, freshness and odor control in cycling pads. TMF aims to inspire athletes to surpass their limits...
-
September 25, 2017
Farm to Feet Celebrates National Public Lands Day with Limited-Edition Bears Ears Sock
Mt. Airy, North Carolina (September 25, 2017) — Farm to Feet, makers of 100% American socks, introduces the limited-edition Bears Ears sock in celebration of National Public Lands Day, Saturday, September 30, 2017. The sock, which commemorates the Utah National Monument that has been the center of the public lands...
-
September 22, 2017
Seirus Hires GGI Agency for Colorado Sales Representation
San Diego, CA (September 22, 2017) - Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is proud to announce they have hired GGI Agency for the Colorado territory. A Denver-based operation with over a decade of experience in the Colorado area, GGI is unique in that they...
-
September 21, 2017
National Monument Changes Could Adversely Affect Local Economies
Jackson, Wyo., September 21, 2017 – Following a leaked memo from the Department of the Interior, which recommends resizing national monuments or opening them up to mining, logging and industrial purposes, The Center for Jackson Hole relates that potential changes to monuments have gateway community members worried. As part of...
-
September 20, 2017
Chilly Colorado Temperatures Doesn’t Cool Hot Adventure Team Challenge Team
Eagle, Colorado, September 20, 2017 – Comfortable autumn racing conditions helped a Colorado team to a record winning pace at national non-profit World T.E.A.M. Sports’ Adventure Team Challenge. Held in the high Gore Mountains northeast of Eagle, Colorado September 15-17, the three day event saw 50 competitors. Shattering the 2011...
-
September 20, 2017
The Conservation Alliance Contributes $700,000 in Grants to 18 Organizations
BEND, Ore. (September 20, 2017) - The Conservation Alliance sent grants totaling $700,000 to 18 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s second funding disbursal for 2017. The Conservation Alliance membership includes more than 210 businesses that care passionately about protecting wild...
-
September 20, 2017
Slackline Industries Pro Itsuki Hosoe takes top spot at 2017 Slackline World Cup Japan
OBUSE NAGANO, JAPAN (September 20, 2017) — Beating out 32 competitors from around the globe, Itsuki Hosoe, a 17-year-old upstart trickliner from Japan, earned his first Slackline World Cup victory in Japan, September 17-18. Hosoe, a member of the Slackline Industries Pro Team, also took first place at the recent...
-
September 19, 2017
Outdoor Research adds website shopping tool to send online customers to local brand retailers
SEATTLE, Wash. (Sep. 19, 2017) – In a move designed to bridge the digital shopping experience with local service and convenience, Outdoor Research, the Seattle-based leader in technical outdoor apparel and accessories, has partnered with Locally, an online platform that helps connect consumers with in-stock products at retailers located near...
-
September 19, 2017
Commercial military supplier Trident Tactical/Technical makes elite gear available to consumers
CORONADO, California – Trident Tactical/Technical has worked alongside U.S. Navy SEALS, Air Force Special Operations and militaries around the world to provide the gear that elite operators need but are not issued. Now, T3 is deepening its commitment to the consumer market with confidence that its gear will outlast and...
-
September 19, 2017
GU Energy Labs Launches New Campfire S’mores Energy Stroopwafel
Berkeley, Calif. (September 19, 2017) – GU Energy Labs has turned a campfire favorite into a portable Energy Stroopwafel, perfect for fueling your next ride, run or adventure. The Campfire S’mores Energy Stroopwafel delivers the beloved marshmallow, chocolate and graham cracker combination to the trails. It packs a light sweetness,...
-
September 19, 2017
“It’s like a hammock, but better” – TreePod introduces a novel way to relax with the new Cabana and Lounger
BOULDER, Colo. — TreePod – Hanging Habitats, the award-winning company behind the original portable treehouse, is expanding its line of hanging hideaways. The new TreePod Cabana and Lounger, featuring a more sophisticated look and open design, will launch on Kickstarter September 19. Easy to set up with a single point...
-
September 18, 2017
Paddlesports Retailer 2017 Lays Strong Foundation, Builds Momentum for Year Two
MADISON, Wis. – Sept. 18, 2017 – The inaugural Paddlesports Retailer tradeshow debuted late August in Madison, Wis. with a strong showing from attending paddlesports brands and retailers alike. 125 paddling brands were represented across 70,000 square feet of sold-out show floor, which buzzed with activity from more than 275...
-
September 18, 2017
Raleigh Electric and IZIP Bring On 3 New Territory Sales Managers
SIMI VALLEY, Calif. (Sept. 18, 2017) - Raleigh Electric and IZIP, manufacturers of industry-leading electric bikes, have added three new territory managers to the sales team, as both brands continue to grow and expand in the market. “As the category, and our sales, continue to scale, the addition of these...
-
September 18, 2017
Balega Debuts Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
Durham, N.C. (September 18, 2017) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its limited-edition Grit and Grace collection. One dollar for every pair of Grit and Grace socks sold will...
-
September 15, 2017
GoPure Receives 2017 Eco-Excellence Award
Wilton, CT (September 15, 2017) – PuriBloc GoPure™ – creators of the first-ever portable, reusable water purifier – has won the 2017 Eco-Excellence Award™ in the Pet Gear category for their companion product, GoPure Pet™. The Eco-Excellence Awards, now in their 7th edition, is the only award of its kind...
-
September 15, 2017
Dare 2b Introduces Men’s Athleisure Collection for Spring-Summer 2018
Portsmouth, NH - Dare 2b is proud to debut the men’s versatile athleisure collection for spring-summer 2018, packed with technology and style, perfect for working out but also ideal for errands or just relaxing. The men’s athleisure line brings in water repellent, moisture-wicking, and high-visibility features in lightweight fabrics for...
-
September 15, 2017
TerraTrike releases new touring trike, the Gran Tourismo, invites era of ‘trikepacking’
GRAND RAPIDS, Mich. (September 15, 2017) — TerraTrike (www.terratrike.com), a pioneer in the recumbent trike industry, has released a new touring trike for the era of bikepacking. The Grand Tourismo (GT) is the result of 20 years of innovation, incorporating performance enhancements alongside TerraTrike’s signature ergonomics. “The bikepacking bandwagon is really picking...
-
September 13, 2017
Kari Traa Launches “Celebrate Yourself” Marketing Campaign, Addresses Daily Pressures and Expectations Women Face
Oslo, Norway — Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, launches its largest marketing campaign to date — “Celebrate Yourself” — a full-scale initiative in Europe and North America that empowers women to celebrate themselves and their personal pursuits for staying happier, healthier...