September 13, 2022

Econic One Hires SIMBOL Communications as PR Agency of Record in US

Evergreen, Colorado (Sept 13, 2022) /OUTDOOR SPORTSWIRE/ - Building on their rapid growth across Europe in recent years, global smart e-bike brand Econic One has now launched in the US, and they’re bringing on SIMBOL Communications as its PR Agency of Record for the American market, to help build similar...

September 13, 2022

Thule Warns Of Bike Market Inventory Imbalance

Thule Group said excessive inventory levels in the cycling channel have worsened in recent months and would impact sales and profitability in the second half of the year. Thule noted that it communicated in its half-year report on July 21 that the general market in bike retail, at the time,...

September 13, 2022

Salomon Unveils New Brand Signature: “Tomorrow Is Yours”

OGDEN, UTAH (Sept. 13, 2022)/OUTDOOR SPORTSWIRE/ – Salomon, a leading global outdoor sports brand based in the French Alps, today unveiled a new brand signature, updated logo, and brand campaign video as part of the company’s objective to inspire a new, younger audience of outdoor enthusiasts and athletes to unleash the...

September 12, 2022

HitchFire Expands National Sales Footprint with Lowes and Tractor Supply Co.

Santa Cruz, CA (September 12, 2022) /OUTDOOR SPORTSWIRE/ HitchFire, creator of the first hitch-mounted grill, the Forge 20, continues to expand its sales footprint, announcing today their partnership with Lowes and Tractor Supply as official retail partners. Customers can now purchase their flagship Forge 20 grill, Ledge Platform and accessories...

September 12, 2022

Helinox Hires Nelson Garcia and Ezra Shaffer to Support Continued Growth

BERKELEY, Calif. - September 12, 2022 /OUTDOOR SPORTSWIRE/ - Helinox, a modern design company and the original maker of lightweight, portable furniture and accessories, today announces that Nelson Garcia and Ezra Shaffer have joined the brand and will be based at Helinox’s North American headquarters in Berkeley, Calif. Garcia joins...

September 9, 2022

Oofos Receives Investment From Derek Carr

Las Vegas Raiders Quarterback, Derek Carr, has invested in the recovery footwear maker Oofos as part of a multi-year partnership that also sees Carr as a brand ambassador. SGB

September 9, 2022

Erem Taps Footwear & Operations Leader Chris Rischke to Lead its Wholesale Division

(Sept 9, 2022 - HENDERSON, NV) /OUTDOOR SPORTSWIRE/ – With its unmatched commitment to making high performance footwear with minimal environmental impact, Erem® continues to take the outdoor industry by storm with the recent hiring of Chris Rischke, who will serve as the company’s Vice President of Operations and Wholesale, effective...

September 8, 2022

Alterra Mountain Company acquires Park City based Ski Butlers

Alterra Mountain Company announced in a press release that it has acquired ski equipment rental and delivery company Ski Butlers. Ski Butlers will continue to function as a standalone business and to provide services to 50 ski destinations across the world. Townlift PCN

September 8, 2022

RVs Are Going Mainstream — But Will the Boom Last?

Lockdowns led to a surge in RV purchases. For new and existing customers alike, RV life helped counteract the claustrophobia of lockdown life, offering a responsible way to travel and take advantage of their newfound ability to work from home. The trend persisted into 2021, which saw an all-time record...

September 8, 2022

Norrøna Aims to Reduce Environmental and Social Impact Through Ambitious Responsibility Standard Roadmap

OSLO, Norway (Sept. 8, 2022)/OUTDOOR SPORTSWIRE/ – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, announces its goal to create a catalyst for change in environmental and social responsibility with 10 transparent and ambitious responsibility goals across all parts of the business to align with its upcoming...