January 19, 2022

Honey Stinger Launches NIL Program, Welcomes All Collegiate Athletes to Apply

STEAMBOAT SPRINGS, Colo. (January 19, 2022) /OUTDOOR SPORTSWIRE/ - Honey Stinger is pleased to announce the official launch of the College Hive, its Name, Image, and Likeness (NIL) program for collegiate athletes. The program is an extension of Honey Stinger’s current athlete ambassador community, The Hive. So far, over 100 diverse college...

January 19, 2022

prAna Launches New CO2 Reducing Cold-Weather Active Collection for Fall/Winter 2022

Carlsbad, CA – January 19, 2022 /OUTDOOR SPORTSWIRE/ - prAna, leader in sustainable, outdoor apparel, announced today that it is launching a new cold-weather active collection for Fall/Winter 2022. The new Alpine Air series and Insulo Stretch Hooded Jackets utilize PrimaLoft® P.U.R.E Black technology which reduces carbon emissions by 70%...

January 18, 2022

Trango Climbing Taps Ty Foose as Director of Product

Lafayette, CO. (January 13, 2022) - Trango, the award-winning manufacturer and international distributor of technical climbing equipment, is thrilled to announce Ty Foose as their new Director of Product. As one of the original founders of the popular climbing hold brand eGrips, acquired by Trango in 2002, Foose’s extensive experience...

January 18, 2022

ECCO Sko A/S Selects New CEO of ECCO USA

Bredebro, Denmark /OUTDOOR SPORTSWIRE/ - ECCO Sko A/S, a global leader in premium footwear, has appointed Tom Berry as President & CEO of ECCO USA. Berry assumes responsibility of this new role immediately. Commenting on the appointment, Panos Mytaros, CEO of ECCO Sko A/S, said: “Tom is a global strategic...

January 18, 2022

Osprey Announces Significant Progress Towards Goal to Become the Most Progressive, Transparent and Sustainable Hardgoods Brand Worldwide

Cortez, Colo. – January 18, 2022 /OUTDOOR SPORTSWIRE/ - Osprey, a leader in creating top-quality, high-performance innovative carry solutions, announced today that its Fall 2022 product line puts the brand on track to become the most progressive, transparent and sustainable hardgoods brand in the world. Most notably, by shifting to...

January 18, 2022

Hydro Flask Celebrates 5 Years of Parks For All Giving Program and Honors 2022 Grantees

Bend, OR (January 18, 2022) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, celebrates five years of giving through its Parks For All program, amounting to a total contribution of over $2.5 million...

January 18, 2022

Erem Begins Search for Desert-Loving Adventurers

HENDERSON, Nev. - Jan. 18, 2022 - EremTM is in search of inspiring, outdoor adventurers with an affinity for the desert to join its 2022 ambassador crew. Co-founded and led by a fourth-generation bootmaker from the family that started Timberland, Erem is the first outdoor brand designed from the ground...

January 18, 2022

Atomic Appoints Chris Benchetler to Creative Director of Freeride and Freeski

Atomic today has announced the appointment of long-time athlete, freeskier and artist, Chris Benchetler, as its new Creative Director of Freeride and Freeski. In his new official role, Benchetler will be responsible for the visuals, creative and design for Atomic’s global freeride and freeski product categories. The announcement comes on...

January 18, 2022

Mountain Hardwear Promotes Sablle Scheppmann to Director of Sales

Richmond, Calif. /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has announced Sablle Scheppmann as the brand’s new Director of Sales. Having held the role of Mountain Hardwear’s national sales manager for the past three and half years, Scheppmann brings leadership...

January 17, 2022

“We Live to Discover” – Jack Wolfskin Presents Strategic Brand Repositioning

Idstein, Germany (January 17, 2022)  /OUTDOOR SPORTSWIRE/ - The leading outdoor company Jack Wolfskin based in Idstein near Frankfurt, Germany, presents its new strategic brand direction under CEO Richard Collier with the fall / winter 2022 collection. At the heart of this direction is the new claim “We Live to...