August 18, 2021

woom bikes USA Named to Inc. 5000 List for the Third Year in a Row

AUSTIN, Texas – Aug. 18, 2021 – Inc. magazine announced that woom bikes USA is number 1,198 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Companies on the 2021 Inc. 5000 are ranked according to percentage revenue growth from 2017 to 2020....

August 17, 2021

Rab Snags Accolades For Khroma Cirque GORE-TEX Jacket

Louisville, CO (August 2021) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, will head into the new 2021-22 winter season celebrating a pair of accolades from Backcountry Magazine for the company’s acclaimed Khroma Cirque GORE-TEX Jacket. Backcountry Magazine...

August 17, 2021

DPS Skis Bids to Cut Plastic Waste With New Cortec® Packaging Partnership

SALT LAKE CITY (August 17, 2021) — Lettuce. Apple cores. The wrapper on your new pair of skis. These are all items that could end up at your local industrial composting site with the launch of a new partnership between U.S.-based DPS Skis and Cortec® Corporation, the global leader in innovative, environmentally...

August 17, 2021

El Jet’s Cantina + Sky Outpost: Kickstarter Funded

Grand Junction, CO (August 17, 2021) – Building stoke and edging closer to full throttle, El Jet’s Cantina + Sky Outpost received 120% of their Kickstarter goal, putting fuel in the tank and creating a base of supporters and interest to springboard the project to the next phase. El Jet’s...

August 17, 2021

The Hotel Zags Portland welcomes Rachel Wilson, New General Manager

Portland, Oregon (Aug 17, 2021) – The Hotel Zags, a new boutique hotel in Downtown Portland focused on outdoors immersion, inclusivity and exceptional guest experience, is thrilled to announce the appointment of Rachel Wilson to the role of General Manager. Ms. Wilson brings an exceptional background in boutique hotel operations...

August 17, 2021

Nocs Provisions’ Outdoor Optics Now Available at REI

ALPINE MEADOWS, Calif. - August 17, 2021 - Nocs Provisions, maker of adventure-ready optics and accessories, today announces that its products will be available online at REI.com this Fall, and in-store in Spring 2022. Founded in 2019, Nocs Provisions has grown quickly with its range of adventure-ready optics that are...

August 17, 2021

Ascent Protein Launches New Plant-Based Protein with Whole Foods Market

DENVER, COLORADO - August 17, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, is thrilled to announce a new line of organic plant-based protein powders, created to support muscle health and athletic performance. Ascent’s Plant Protein helps to expand their line of products that support “clean-eating, hard-working...

August 16, 2021

Outdoor Prolink’s 2021 Nonprofit Partner Organizations

Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their partner organizations for this year. The three organizations that Outdoor Prolink will support with donations throughout the year include Protect Our Winters, the Conservation Alliance, and PridePads Africa. Outdoor Prolink believes the...

August 14, 2021

OutsidePR Welcomes New Clients and Two New Hires

SAUSALITO, Calif. – OutsidePR, a leading consumer public relations agency with a boutique focus on the outdoor lifestyle, today announced the arrival of three new clients and two new hires. The agency is proud to be added to the roster of PR agencies working with one of the fastest-growing beer...

August 13, 2021

Outdoor’s big data problem

A recent dustup between specialty retailers and a behemoth market research firm has the industry wondering: Have we been basing our biggest business decisions on crap data for decades? OBJ