April 2, 2019

Liv Cycling Unveils Global Brand Campaign Liv Forward

April 2, 2019—Liv Cycling, the company dedicated to getting more women on bikes, today unveiled Liv Forward, its global brand campaign dedicated to the momentum and connection experienced through the shared joys of cycling.  The Liv Forward campaign celebrates all types of riding; from mountain biking, urban commuting, and racing...

April 1, 2019

Balega Unveils New Kids Socks and Fresh Colorways For Spring 2019

Durham, N.C. (April 1, 2019) — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for Spring 2019. The updated styles will be available...

March 28, 2019

FITS® Launches New 2019 Spring Performance Sock Collection

CHATTANOOGA, TN — FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 spring collection featuring eleven new running, hiking and compression sock styles. These new styles offer breathability, moisture-wicking properties and lower profile designs to keep feet cool even in...

March 26, 2019

Vasque Launches the Next Generation of its Award-Winning Breeze Family with the Breeze Lite GTX

Red Wing, MN – March 26, 2019 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to launch the Breeze Lite GTX as part of its Spring 19 line of trail footwear, available at www.vasque.com and retailers nationwide. Available...

March 22, 2019

It’s Super, It’s Sessionable, It’s SuperEIGHT from Dogfish Head!

Milton, Del. – Calling all beer evangelists that enjoy imbibing with a purpose! Dogfish Head Craft Brewery created a new SUPER beer specifically designed for active lifestyle enthusiasts interested in incorporating high-quality ingredients in their beer choices – because that’s a thing they take seriously. Meet SuperEIGHT – a super-refreshing,...

March 21, 2019

MODe Sports Nutrition Introduces New Single Serve Energy Blocks

Costa Mesa, CA – To better serve the grab-and-go, health conscious and active consumer, MODe Sports Nutrition has introduced new, single serve Energy Blocks in a branded display box. “The new display format allows brick-and-mortar retailers more and better merchandising options,” says JJ Rudman, MODe’s Director of Category Sales. “Single...

March 21, 2019

LEM Helmets Partners with Italian UCI Pro Women’s Cycling Team BePink for 2019 Season

MORGAN HILL, Calif. (March 21, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, today announces its sponsorship of leading UCI pro women’s cycling team BePink. The Italian-based cycling team will exclusively wear LEM’s Gavia and Volata road performance helmets, providing a...

March 20, 2019

Dogfish Head Craft Brewery teams up with Pale Morning Media public relations for active & outdoorsy outreach

Milton, DE — Dogfish Head Craft Brewery (www.dogfish.com), the independent brewing icon known for brewing off-centered ales for off-centered people, will be teaming up with Pale Morning Media, a national boutique public relations agency specializing in the active outdoor lifestyle. “Dogfish has been a pioneer in the category of active...

March 20, 2019

GU Energy Labs is proud to sponsor 2019 North American IRONMAN® and IRONMAN® 70.3® events

Berkeley, Calif. (March 20, 2019) — GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN® and IRONMAN® 70.3® events.  GU Energy Labs will support each event with their line of Roctane Gels that are designed for long-duration and high-intensity activities that push athletes...

March 19, 2019

2019 Ninja World Series Finals Announced

Mystic Lake, Minnesota, March 19th, 2019: Ultimate Ninja Athlete Association (UNAA) the official global league of World OCR, the Fédération Internationale de Sports d’Obstacles, announced today the dates and location for the UNAA World Series Finals. UNAA CEO Mr. Bob Clark (USA) announced, “We are thrilled to be partnering with...