PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 22, 2017
Craghoppers Introduces New Women’s Authentic Outdoor Apparel for Winter 2017
Portsmouth, NH (March 22, 2017) – The new Women’s Authentic Outdoor apparel from Craghoppers is the perfect partner in crime for cold winter days and long winter nights. The new line focuses on functional pieces that stay warm when the skis are off and exploration and relaxation are priorities. The...
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March 21, 2017
Introducing Jül: A Smart Mug for Better Beverages
Salt Lake City, UT (Mar 21 2017) — Power Practical, a team of designers and makers of power products for active lifestyles and everyday living, is proud to announce the launch of the Jül: an intelligently designed tumbler that keeps hot beverages at the perfect temperature from the first sip...
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March 21, 2017
Mountain Khakis® Hosts Grand Opening of Denver Flagship Store in Historic Larimer Square April 1
DENVER - (March 21, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, will host the grand opening of its first flagship retail store in Denver’s historic Larimer Square April 1, 2017, 10:00 a.m. to 9:00 p.m. The event establishes the brand’s permanent brick and mortar presence in...
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March 21, 2017
LifeStraw Water Filtration Partners with Thirst Founder Mina Guli For Global Water Awareness Campaign Launching World Water Day March 22
LAS VEGAS (March 21, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced its partnership with Thirst, an international non-profit committed to water conservation led by Mina Guli to launch a global water awareness campaign, March 22, World Water Day....
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March 21, 2017
Electric Goes Fishing with Todd Kline
San Clemente, California (March, 21, 2017) – Electric, the California based eyewear brand, recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market. Todd’s marketing experience in the surf industry combined with his passion and knowledge of fishing make him...
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March 20, 2017
Registration Open for 2017 Haibike eMTB Race epowered by Bosch at Sea Otter Classic, Haibike Expands Event Presence
DENVER (March 20, 2017) – Registration for the second annual Haibike eMTB Race epowered by Bosch is now open. The race gives pro and amateur riders alike the chance to race electric mountain bikes on a challenging and technical course against a competitive field. "The eMTB race is a unique...
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March 20, 2017
Indoor Climbing Set for Explosive Growth: Earth Treks Climbing and Fitness to Add New Climbing Gyms through a Partnership with Tengram Capital Partners
Columbia, Md. – March 20, 2017 - Earth Treks Climbing and Fitness, a long time leader in the rapidly growing indoor climbing gym industry, announced today that it has partnered with Tengram Capital Partners. Through the newly formed relationship, Earth Treks and Tengram plan to open new climbing gyms in...
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March 20, 2017
Nuu-Muu Taps Terra PR For Media Relations
Bellingham, WA (March 20th, 2017) – Nuu-Muu, makers of the original exercise dress and high quality active apparel for women, has hired Terra Public Relations to manage its public relations and strategy in North America. “We’re looking so forward to working with Terra to share Nuu-Muu with a wider audience,” says...
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March 16, 2017
World T.E.A.M. Sports Welcomes Veteran Corps of America as Valued Face of America Partner
National non-profit World T.E.A.M. Sports announced today that Veteran Corps of America, the O’Fallon, Illinois veteran-owned and managed federal contractor, is returning as a sponsor of the organization’s inclusive April 28-30 Face of America bicycle and hand cycle ride to Gettysburg, Pennsylvania. Honoring the many sacrifices military veterans have made...
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March 16, 2017
Awaken Your Body and Mind with MTN OPS Ignite
SALT LAKE CITY (March 16, 2017) – MTN OPS, the leader in performance nutrition and supplementation for active lifestyle enthusiasts, today introduced its new energy, focus and re-hydration supplement, Ignite. Ignite features a cognitive blend that will give users increased mental focus and clarity. The enzymes choline bitartrate, L-tyrosine and...
