PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 2, 2025
Peak Performance Harnesses its Freeride Spirit for the Next Generation of Golf Attire
May 2, 2025 /OUTDOOR SPORTSWIRE/ - Peak Performance, the Scandinavian mountain brand, is channeling the energy of its backcountry heritage to bring new life to the golf course this season. Renowned as the go-to brand for the world’s most successful freeride skiers, Peak Performance is also no stranger to the...
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May 1, 2025
Nite Ize Expands Outdoor Portfolio with Acquisition of Orange Screw, The Ultimate Ground Anchor Brand
BOULDER, Colo. /OUTDOOR SPORTSWIRE/ - Nite Ize®, a leading manufacturer of innovative solution-based outdoor and everyday carry products, today announced its acquisition of Orange Screw®. The company is known for its proprietary design of ground anchors for various outdoor applications including securing tents, canopies, landscape elements and anchoring other items...
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May 1, 2025
Stio Announces Early Growth in 2025 with New Hires & Promotions
JACKSON, Wyo. (May 1, 2025) /OUTDOOR SPORTSWIRE/ – Stio continues its investment in the people and culture of the mountain lifestyle brand through the announcement of several promotions and new hires to kick off 2025. Sarah Raff has been promoted to Vice President of Operations where she taps into her...
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May 1, 2025
LOWA Boots Announces Leadership Transition as Longtime U.S. General Manager Peter Sachs Closes Chapter; Lance Taylor to Lead Brand’s Next Phase
STAMFORD, Conn. (May 1, 2025) /OUTDOOR SPORTSWIRE/ - LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, announced today a leadership transition in its U.S. operations. After nearly three decades of dedicated service, Peter Sachs will be stepping away from his role as general...
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May 1, 2025
Meet the 2025 ‘Ultimate Build’: Overland Expo’s Most Ambitious Rig Yet
FLAGSTAFF, Ariz. (May 1, 2025) /OUTDOOR SPORTSWIRE/ — Now in its fifth year, Overland Expo’s renowned Ultimate Build program continues its tradition of transforming capable factory vehicles into elite overland rigs. For 2025, the spotlight is on the all-new GMC Sierra 2500 HD AT4X AEV Edition, a powerhouse that seamlessly...
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May 1, 2025
Meet the 2025 ‘Ultimate Overland Moto Build’: Built to Go the Distance, Anywhere
FLAGSTAFF, Ariz. (May 1, 2025) /OUTDOOR SPORTSWIRE/ — Returning for its fifth year, Overland Expo’s Ultimate Build program continues its two-wheeled evolution with the unveiling of the 2024 Suzuki V-Strom 800DE. Celebrated for its legendary reliability, off-road capability, and balanced performance, this mid-sized ADV bike forms the foundation of Overland...
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May 1, 2025
Revelyst, Evolution Announce Strategic Licensing Partnership to Grow Profiles of Iconic Outdoor Brands
May 1, 2025 /ENDURANCE SPORTSWIRE/ - PROVIDENCE, R.I. & LOS ANGELES- Revelyst Inc., a collective of world-class maker brands that design and manufacture performance gear and precision technologies, and Evolution USA, LLC, a leading U.S.-based licensing agency, today announced a multiyear partnership under which Evolution will secure licensing deals for...
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May 1, 2025
Get Fired Up for Season Two of “Life of Fire” with Pitmaster Pat Martin on Outdoor Channel
DENVER (May 1, 2025) /OUTDOOR SPORTSWIRE/ – Life of Fire with renowned pitmaster Pat Martin returns for a highly anticipated second season on Outdoor Channel, premiering on Monday, May 5 at 9 p.m. ET. Following the success of its debut season, the show dives even deeper into America’s rich and diverse barbecue culture,...
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May 1, 2025
From Ocean-to-Table, Season Five of “The Fishmonger” Explores the Heart of Sustainable Seafood on Outdoor Channel
DENVER (May 1, 2025) /OUTDOOR SPORTSWIRE/ - Set sail on an exciting new seafood adventure as Outdoor Channel brings back The Fishmonger for its highly anticipated fifth season, premiering on May 5 at 9:30 p.m. ET during the network’s “Taste of the Wild” block of programming Monday evenings. Hosted by...
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May 1, 2025
Alpaca for the Summer? Meet PAKA’s New Ultralight COOLPLUS® Line
Boulder, CO (May 1, 2025) /OUTDOOR SPORTSWIRE/ — PAKA®, the leading innovator in alpaca apparel, announces the launch of the Ultralight COOLPLUS® Crew, a sweater that blends natural alpaca fiber and organic cotton with COOLPLUS® yarn technology for a warm-weather performance layer. Since its founding, PAKA has led alpaca fiber innovation,...
