PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 2, 2016
PMI Stanley Brand Names Sullivan-Bishop Agency ‘2015 Agency of the Year’
SEATTLE, WA (February 2, 2016) – Pacific Market International (PMI) is pleased to announce that Sullivan-Bishop group has been named the STANLEY brand’s Agency of the Year. The group’s outstanding performance and mounting sales achievements in the south-central region earned them the prestigious GOLDEN STANLEY award at the recent Winter Market Outdoor...
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February 2, 2016
A Year in the Works, Hyperlite Mountain Gear Launches Major Company Rebrand, Feb 3rd
Biddeford, Maine: Hyperlite Mountain Gear recently completely rebranded the company to dial its messaging on optimized, minimalist outdoor equipment and refocus awareness on its high quality, American-made manufacturing. The rebrand includes a new logo, website and more targeted messaging. The official launch of the new brand is Wednesday, February 3rd....
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February 1, 2016
KEEN Receives Inaugural RODALE 100 Award for Live Monumental Campaign
PORTLAND, Ore. (Feb. 1, 2016) – KEEN, maker of original hybrid footwear, is honored to be named to the inaugural RODALE 100, a definitive list of the 100 people, products, companies, and organizations positively impacting the world. KEEN was recognized in the Environmental category for its 2015 Live Monumental campaign which advocates for the protection of more than 3 million...
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February 1, 2016
EORA Kicks Off 2016 with New Members and New Sponsors
EORA welcomed 28 new members to the organization during its January Board Meeting in Salt Lake City. These new additions enrich the organization and increase the diversity of brands to represent an even wider range of products. “We are so pleased to continually grow our membership across all of our...
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January 29, 2016
Stio Welcomes Brad Ludden and Katie Steinberg to Ambassador Team
JACKSON, Wyo. (January 29, 2016) – Stio, the mountain apparel company based in the heart of the Tetons, announces new additions to its ambassador roster of esteemed athletes, adventurers, artists, environmentalists and mentors. Jackson Hole-based ultra-runner and mountaineer Katie Steinberg and First Descents founder Brad Ludden will represent Stio as brand ambassadors. “As...
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January 28, 2016
The Conservation Alliance Releases 2015 Annual Report
Bend, Ore., January 28, 2016 – The Conservation Alliance released its 2015 Annual Report this week, providing an overview of the organization’s accomplishments last year. During the year, the organization contributed a record $1.6 million to 43 conservation organizations throughout North America. The report also includes a summary of the 11 conservation victories...
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January 28, 2016
I Heart Keenwah Launches #HeartYourself Campaign
Chicago, IL - I Heart Keenwah, makers of nutrient-rich quinoa snacks, is set to kick-off their #HeartYourself social media campaign on February 1st in conjunction with the launch of their new branding and recipe formulation. The heart plays a large role in the new I Heart Keenwah marketing collateral, and a positive, non-judgemental self-love/self-care...
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January 27, 2016
Brooks-Range Mountaineering Welcomes Four New Athletes to its 2016 Ambassador Team
San Leandro, Calif. – Brooks-Range Mountaineering, manufacturer of innovative and high-quality backcountry and outdoor equipment and accessories, adds four new athletes, Ali Criscitiello, Eric Layton, Miranda Oakley, and Drew Smith, to its 2016 Ambassador Program. The Brooks-Range Ambassador Program includes a select group of the top U.S. mountaineering, rock climbing, and...
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January 26, 2016
World T.E.A.M. Sports’ Face of America Starts with Informal Memorials Ride
Arlington, Virginia, January 26, 2016 – Early in the morning of April 22, a team of disabled and able-bodied military veterans and civilians from across the United States will set off from Arlington, Virginia on a personal journey of remembrance and honor. Riding bicycles, recumbent bikes and hand cycles, these riders...
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January 26, 2016
Register Now! 60th Colombian Business Matchmaking Forum (Bogota, COL. Mar. 17-18, 2016)
Bogota, Colombia (South America) — Jan 26, 2016 ; Procolombia invites you to the 60th Business Matchmaking Forum featuring Colombia’s top vendors on: Men´s & Women´s Outerwear, Activewear, Uniforms, Shapewear, Swimwear, Lingerie & Underwear, Leather Goods & Accessories, Jewelry & fashion Jewelry, Footwear, Childrenswear and Home textiles. Only approved buyers attending for the...
