PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 8, 2018
Wenzel, Heritage Outdoor Equipment Brand, Launches 2018 Camp Swagger Tour
Boulder, Colo. (May 8, 2018) – Wenzel, makers of a wide range of tents, sleeping bags and accessories to complement any outdoor lifestyle, is proud to announce the launch of their 2018 Camp Swagger Tour. With 40 stops scheduled from Virginia to California from May through November, the Camp Swagger...
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May 7, 2018
Chamois Butt’r Returns as Official Dirty Kanza 200 Partner for 2018
PLEASANT VALLEY, Mo. (May 7, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, announces its continued sponsorship as the official skin care sponsor of the Dirty Kanza 200, the world’s premier endurance gravel road race. The Dirty Kanza will be held June 2 on the challenging and...
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May 7, 2018
Farm to Feet teams up with Jennifer Pharr Davis for Sweepstakes
Mt. Airy, North Carolina (May 7, 2018) — To mark the introduction of long distance hiker and National Geographic Adventurer of the Year Jennifer Pharr Davis’ new book, The Pursuit of Endurance: Harnessing the Record-Breaking Power of Strength and Resilience, Farm to Feet, makers of 100% American socks has partnered...
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May 7, 2018
OluKai Provides Aid to Kaua’i After Natural Disaster
Orange County, CA (May 7, 2018): The island of Kaua’i in the Hawaiian Islands is recovering from a record-breaking rainstorm that brought almost 50 inches of rain in just 24 hours. The devastating rainfall caused massive flooding and landslides across the island, which destroyed livelihoods, homes and displaced families. OluKai...
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May 7, 2018
Bridgedale Partners with Niagara Frontier Transit Police to Donate 3,000 Pairs of Socks
Markham, Ontario, Canada – Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, has donated 3,000 socks to the Niagara Frontier Transit Police Department. The socks will be distributed via the Matt Urban Hope Center, a non-profit organization that provides housing and programs to those in...
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May 7, 2018
Tenkara USA Taps Patrick Stratton as CEO
Boulder, CO (May 7, 2018) – Industry veteran Patrick Stratton has been named CEO of Tenkara USA, joining tenkara legend Daniel Galhardo on the senior management team. Stratton has held senior management positions at some of the oldest and most recognizable outdoor brands including The North Face, REI and Mountain...
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May 3, 2018
Get Organized, Optimized and Protected with New LifeProof Backpacks
SAN DIEGO – Adventure happens everywhere — morning commutes, afternoon hikes, nighttime hijinks. Whatever the action, wherever the destination, no matter the weather, LifeProof keeps you optimized, organized, prepared and your gear protected with the introduction of QUITO, SQUAMISH, GOA and SQUAMISH XL, four water-repellant backpacks designed for an active...
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May 3, 2018
All Good Applauds Hawaii’s Plan to Ban Toxic Chemical Sunscreens
Morro Bay, CA (May 3, 2018) — All Good – makers of Reef-Friendly and organic sunscreens commends Hawaii on their persistence and passion to protect their natural resources and heritage with the enactment of the ‘Oxybenzone Bill.’ Hawaiian legislature has passed Senate Bill 2571 banning some chemical-based sunscreens, and once...
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May 3, 2018
DannyShane Taps SIMBOL Communications as PR Agency of Record
Dallas, TX (May 3, 2018) — The bold stripes, plaids and colors are highly recognizable, even when flying past you on the road or trail – and if the masses don’t already know boutique cycling apparel brand DannyShane, confidence is high they soon will, with a major new push in...
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May 3, 2018
The New Primal Adds Kroger to Expanding List of North American Retailers
Charleston, SC (May 3, 2018) – The New Primal, makers of the healthiest, most responsibly-sourced meat snacks and marinades, is excited to announce distribution to Kroger grocery stores. Ten products from The New Primal portfolio will land on Kroger shelves nationwide, most notably the line of kid-friendly meat sticks called...
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May 3, 2018
MSR®’s 2018 Ambassador Team Roster puts Gear to the Test
SEATTLE, Wash. (May 3, 2018) – Mountain Safety Research® (MSR) is proud to announce their 2018 team of ambassadors, an accomplished and talented group of six athletes that define modern day adventure and exploration. Hailing from the mountains of Colorado and California to the deserts of Utah and Highlands of...
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May 3, 2018
Colorado Series becomes first ultra in the world sponsored by Cannabis Brand
Castle Rock, CO – May 2, 2018 –Human Potential LLC, an event management company that hosts The Human Potential Running Series, announced today that Colorado-based Elixinol is an official sponsor of their series of events; marking the first time that an ultra race, or ultra race series, has been officially...
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May 2, 2018
Exceptional Climber Alex Megos Joins Global GORE-TEX Athlete Team
FELDKIRCHEN-WESTERHAM — Alex Megos, one of the most accomplished sport climbers in the world, is new team member of the global GORE-TEX athlete team. Born and raised in Erlangen, Germany, the 24-year-old Megos started climbing when he was six years old. His father introduced him to the high rock walls...
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May 2, 2018
Outdoor & Sports Company Bolsters Sales Team For Mountain Equipment, Bridgedale and Hilly Brands
Ontario, Canada (May 2, 2017) -- Outdoor & Sports Company Inc., subsidiary of Mountain Equipment, Bridgedale and Hilly products, announces that they have added two new sales agents to their team. Momentum Outdoor Sales has been hired to represent the Mountain Equipment brand in Alaska, Oregon, Montana, Washington and Idaho....
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May 1, 2018
Osprey Welcomes Vice President of Operations, New Directors of Design and Production and Announces Vice President of Innovation
Cortez, CO – May 1, 2018 – Osprey Packs reaffirmed the brand’s commitment to innovation, quality, and operational excellence with today’s announcement detailing enhancements to the Operations and Product management teams as well as the creation of The AlphaLab. Chris Graham, Osprey’s current Senior Vice President of Product, has been...
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May 1, 2018
Sports Specialists, Ltd. Partners with Promoboxx to Support Over 150 Outdoor Retail Storefronts
(BOSTON)– Sports Specialists, Ltd. (SSL) is partnering with Promoboxx, the only retail marketing platform powered by brands, to support its retail members with marketing campaigns and content that broaden their digital presence and increase in-store sales. Sports Specialists Ltd. is a specialty retailer buying group representing the snow sports, outdoor lifestyle, and...
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May 1, 2018
The American Alpine Club Announces 2018 ‘Excellence in Climbing’ Honors and Benefit Evening
Golden, CO (May 1, 2018) — The American Alpine Club (AAC), the country’s oldest and largest climbing and mountaineering member organization, is thrilled to announce the organization’s 2018 inductees to the Hall of Mountaineering Excellence and the winner of the 2018 H Adams Carter Literary Award. The honors, which recognize...
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May 1, 2018
Outdoor Research Interstellar Jacket wins Outside Magazine 2018 Gear of the Year Award
SEATTLE, Wash. (May 1, 2018) – In the Spring 2018 Buyer’s Guide, Outside Magazine awarded its prestigious 2018 Gear of the Year Award to the Outdoor Research Interstellar Jacket, which uses the brand’s proprietary AscentShell fabric to push the standards on breathability and air permeability in waterproof technical apparel. In...
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May 1, 2018
MSR® Signs on as Exclusive Stoves Sponsor for BACKPACKER’s 18th Annual Get Out More Tour
SEATTLE, Wash. (May 1, 2018) – Mountain Safety Research® (MSR®) is proud to sign on as BACKPACKER magazine’s exclusive stove sponsor for their Get Out More Tour. The nationally-traveling, 75-minute interactive seminars aim to unite readers and outdoor enthusiasts across the nation with trail-tested tips, regional trip advice and outdoor gear....
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May 1, 2018
Gregory Baltoro, Deva Win 2018 Outside Gear of the Year Award
SALT LAKE CITY, Utah (May 1, 2018) – Gregory Mountain Products, a longtime leader in backpacks and adventure travel gear, is honored to announce the new Baltoro, and women’s specific Deva, were the chosen recipients of Outside Magazine’s prestigious 2018 Gear of the Year Award. The Gear of the Year...
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May 1, 2018
2,802 Miles of Trail to be Improved on National Trails Day®
Silver Spring, MD – On June 2, 2018 people across the country will come together to collectively improve 2,802 miles of trail—the distance across the US—during American Hiking Society’s National Trails Day®. American Hiking Society invites hikers, cyclists, equestrians, paddlers, and everyone else who enjoys spending time outside to join...
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May 1, 2018
Vibram® FiveFingers® Announces Distribution of its Flagship Performance Water Shoe in Dick’s Sporting Goods®
CONCORD, Mass. (May 1, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, announced today that its latest FiveFingers minimalist shoe for spring 2018, V-Aqua, is now available at nine different Dick’s Sporting Goods (DSG) stores nationwide. The V-Aqua is...
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April 30, 2018
The Conservation Alliance Hosts Successful Backyard Collective Event in Santa Rosa, California
Santa Rosa, Calif. (April 30, 2018) – Over 220 volunteers from 10 member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Santa Rosa, California on Thursday, April 26, 2018. The volunteers worked in support of the Sonoma County Regional Parks, Sonoma County Trails Council, and The Trust...
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April 30, 2018
Implus Acquires Leading Winter Traction Brand
(DURHAM, N.C.) – April 30, 2018 – Implus, a provider of athletic, fitness and outdoor accessories today announced the acquisition of 32 North Corporation d/b/a STABIL®, the maker of STABILicers®, Stat-A-Rest® and STABIL Turf performance footwear traction products made in the United States and Canada. STABIL will be integrated into...
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April 30, 2018
Implus Expands Independent Retail Sales Team with New Territory Managers
Durham, N.C. (April 30, 2018) – Implus expands its Independent Retail sales team with the addition of seven new territory managers to better support specialty retailers for Balega, FuelBelt, Yaktrax, DryGuy, TriggerPoint, Perfect, FootZen, Sof Sole, Spenco, Harbinger, Perfect, and Sneaker Balls. The new hires bring the total number of...