PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 10, 2018
Darby Communications Expands Team to Match Client Growth
Asheville, NC – July 10, 2018 – Darby Communications, a boutique Public Relations and Digital Marketing firm specializing in the outdoor and fitness industries has strengthened their stellar roster with three new employees, Cory Van Auken, Ashleigh Sherman and Rachel Hess. The team’s growth is in response to an expansion...
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July 10, 2018
Kelty Debuts Proprietary Convenience and Comfort Technologies for “Built For Play” Outdoor Experiences Available Spring 2019
BOULDER (July 10, 2018) – Kelty, a leader in innovative adventure gear and everyday outdoor products, debuts its spring 2019 line of trail packs, tents, sleeping bags, camp kitchen cookware and organization bags combining performance, comfort and ease-of-use. Designed to make the outdoor experience more accessible, the line includes: NadaTech™...
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July 10, 2018
KidRunner signs SIMBOL Communications as PR Agency of Record
Bend, OR (July 10, 2018) — KidRunner, the world's first and only hands-free jogger/stroller – which allows you to pull rather than push your stroller, run in a more natural, upright position, and cover a wider variety of terrain than traditional push rigs allow – has hired Park City-based SIMBOL...
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July 10, 2018
Mustang Survival Delivers Confidence with New 2019 Collection at ICAST
Bellingham, WA – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, introduces new 2019 apparel and outerwear at this month’s ICAST trade show (booth #3813) in Orlando, FL, July 11-13. Expanding its line of product offerings, Mustang Survival releases its first drysuit...
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July 10, 2018
Mustang Survival Begins Rolling Out PFDs Approved Under New Harmonized Standard
Bellingham, WA – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, is pleased to announce the company is beginning to introduce PFDs to the market that meet new flotation standards in both Canada and the U.S. On display at this month’s ICAST...
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July 9, 2018
PEARL iZUMi Updates PI / BLACK Collection
LOUISVILLE, Colo. (July 9, 2018) – PEARL iZUMi is expanding the exclusive PI / BLACK collection, which sets new standards in both aesthetics and function for the most discerning riders. The new pieces combine cutting edge technology with modern aesthetics. The additions consist of the PI / BLACK Bib Short and...
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July 9, 2018
Mountainsmith Reintroduces their Down Sleeping Bag Collection at Summer Market Outdoor Retailer 2018
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – debuts a revamped Sleeping Bag Collection, featuring the Vision 20 and Wisp 32 with 800FP white goose dry down and FlexiBaffle™ construction for both warmth and comfort in the backcountry. As Mountainsmith celebrates its 40th...
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July 9, 2018
AquaTech Imaging Solutions Taps Darby Communications as Agency of Record
(Asheville, NC – July 9, 2018) – AquaTech Imaging Solutions, a leader in professional photographic accessories, has chosen Darby Communications as its PR agency of record, effective immediately. Since 1998, AquaTech has been on the forefront of designing and manufacturing Sport Housings for cameras in extreme aqueous environments. AquaTech has...
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July 9, 2018
Princeton Tec Debuts its Most Adaptable Lighting System Yet, The SNAP
PENNSAUKEN, NJ (July 09, 2018) – Princeton Tec, industry-leader of U.S. manufactured lighting products for more than 40 years, introduces its most versatile light yet, the SNAP. Princeton Tec engineers designed an intuitive modular system that allows the 200-lumen light to easily be swapped between a headlamp strap, bike mount,...
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July 9, 2018
Sunlight Sports, NEMO Equipment take top honors at Grassroots Outdoor Alliance awards
KNOXVILLE, TENNESSEE (FOR IMMEDIATE RELEASE) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, awarded their annual honors at the Grassroots Connect show last month. Held on June 13, 2018, as the evening feature leading in to the Grassroots Connect trade show, the...
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July 9, 2018
The Conservation Alliance Welcomes Topo Athletic
(BEND, Ore. – July 9, 2018) – The Conservation Alliance welcomes its newest member, Topo Athletic, the shoemakers dedicated to providing a better running and fitness experience through instinctive and natural movement. Through the partnership, Topo Athletic joins a group of more than 220 like-minded companies to support the grassroots...
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July 9, 2018
Sherpa Adventure Gear Partners with Nonprofit Big City Mountaineers to Donate New Yatra Pack Sales at Outdoor Retailer
MODESTO, CA — July 9, 2018 — Sherpa Adventure Gear is thrilled to be selling the Yatra Everyday Pack from its new collection at Outdoor Retailer Summer Market this July. All of the funds received from the sale of the packs will be donated to Big City Mountaineers (BCM), a...
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July 6, 2018
The Conservation Alliance Hosts Successful Backyard Collective Stewardship Event in Seattle
SEATTLE, Wash. (July 6, 2018) – More than 170 volunteers from 12 member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Seattle, WA on Thursday, June 28. The volunteers worked in support of Forterra and the Me-Kwa-Mooks Trail Stewards to help clear over half an acre of...
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July 6, 2018
Ecōths Grows Commitment to People, Planet and Product in Spring ‘19
Reno, NV – Family-owned and operated Ecōths men’s clothing company is expanding their sustainable offerings in Spring ’19 to include recycled polyester and hemp fabrics and more Fair Trade Certified styles. Ecōths dedication to sustainability goes beyond just using sustainable fabrics. As a brand they believe that by supporting others,...
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July 5, 2018
ArchiTec signs SIMBOL Communications as PR Agency of Record
San Francisco, CA — The highly regarded men’s apparel brand ArchiTec, founded in part by notable designer Justin Seale, has hired Park City-based SIMBOL Communications as their public relations agency of record. ArchiTec is an adventure and travel-inspired men’s apparel company that began organically: Three great friends who love to...
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July 5, 2018
Smartwool Announces New European Sales Agency
STEAMBOAT SPRINGS, Colorado, USA (6 July 2018) — Smartwool, a global active lifestyle Merino apparel company is excited to announce its new European sales agency, Elements, based in Benelux. The partnership is effective immediately. The new agency will help establish the Brand’s leadership position within the Benelux outdoor industry, while...
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July 4, 2018
Thermore® Ecodown® Fibers
Despite the efforts of the apparel industry to move towards a more sustainable and cruelty-free approach, recent surveys report that 80% of cold weather clothing is still insulated with duck feathers. This is mainly due to the lack of a synthetic solution that provides the same look and loft as...
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July 3, 2018
Adidas Terrex Expands Apparel Offerings Blending Sustainability, Fashion and Performance Designed To Go From Street To Trail For Summer 2019
LOS ANGELES (July 3, 2018) – Building upon the success of its lifestyle and outerwear designed for active urban consumers, adidas Outdoor, the athletic brand in the outdoors, today debuted an expanded apparel line with an updated Climb the City collection for indoor climbing reflecting the steady growth of this...
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July 3, 2018
Outdoor Retailer Names Lisa Ramsperger Public Relations Manager
SAN JUAN CAPISTRANO, CALIF. – (July 3, 2018)— Outdoor Retailer, the premier trade event and community gathering for the outdoor industry, today named Lisa Ramsperger public relations manager, effective immediately. Ramsperger brings nearly twenty years of public relations experience in a wide range of sports and events, working with iconic...
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July 3, 2018
Mountain Khakis®: The Pant Authority Built for Mountain Life®
JACKSON HOLE, WY – Purveyor of pants for every activity, Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, continues its domination in the outdoor and casual apparel market with pants Built for Mountain Life®. Featuring new styles for adventure seekers, best sellers with a new...
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July 3, 2018
All Good Sends Aloha to Hawaii Governor for Signing Sunscreen Bill
Morro Bay, CA (July 3, 2018)— All Good—makers of #ReefFriendly and organic sunscreens—commends Hawai’i Governor Ige for singing Senate Bill 2571. The ‘Oxybenzone Ban’ makes Hawaii the first state in the nation to implement the regulation of toxic sunscreen formulas in order to revive the island’s natural, oceanic resources. Beginning...
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July 2, 2018
Astral Puts Sustainability at Forefront of Spring ’19 Footwear
Asheville, NC – Astral takes a stand for the environment one product design at a time, and the Spring ’19 collection is no exception. The brand will step into 2019 with an even lighter ecological footprint, and flesh out their sustainable approach to performance casual footwear by unveiling three stylish new...
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July 2, 2018
Mountainsmith Debuts New Design on ’80s Classic with the Mountain Tipi
(Golden, CO) – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – will debut the Mountain Tipi at Outdoor Retailer Summer Market this month in Denver, CO (Booth #: 44080-UL). Originally designed by Mountainsmith Founder Patrick Smith, the Mountain Tipi comes back in 2019 with innovative technology...
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July 2, 2018
UCO Debuts New Camp Kitchen Category
(Seattle, WA – July 2, 2018) – It started with the Original Candle Lantern in 1971. UCO has been crafting gear centered around the campfire for more than four decades. In 2019, the Seattle-based brand will proudly introduce a new category to its lineup: UCO Ware camp kitchen. “UCO Ware...
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June 29, 2018
Royal Robbins Celebrates 50 Years of Adventure
SAN FRANCISCO, Calif. (June 29, 2018) — Celebrating its 50th anniversary in 2018, Royal Robbins unveils its Spring 2019 collection of adventure-ready clothing aimed at avid travelers and outdoor enthusiasts. Poised for growth as a new member of the Fenix Outdoor family, Royal Robbins has set its sights on being the...