PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 5, 2018
Sherpa Adventure Gear Partners with BoldBrew
MODESTO, CA — March 5, 2018 — Sherpa Adventure Gear — creators of high-quality outdoor and lifestyle apparel and accessories — has partnered with BoldBrew, to manage and execute its public relations and digital media strategy, in order to expand awareness of their heritage brand, quality products and humanitarian endeavors....
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March 1, 2018
The Mountain kicks off new “Protect” line
KEENE, N.H. – The animal lovers at The Mountain, the global artwear leader, are launching a fresh, new line designed to support efforts to save global at-risk animals. The Mountain’s Protect line of apparel and accessories features charismatic and alluring illustrations of the world’s most vulnerable, threatened or endangered species....
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March 1, 2018
Industrial Revolution Expands Sales Force with New Rep Group
Seattle, WA – March 1, 2018 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, has expanded its sales force once again with the addition of a new rep group. Colorado-based Granite Marketing Inc. will represent IR’s wholesale partners in the Rocky Mountains territory, including Wyoming, Utah, Colorado and...
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March 1, 2018
Deanne Buck to Lead American Alpine Club’s Board of Directors
Golden, CO (March 1, 2018) — The American Alpine Club (AAC), America’s oldest non-profit organization for climbers, is thrilled to announce Deanne Buck as incoming President of the AAC Board of Directors. Buck joins the AAC as Executive Director at Camber Outdoors, a non-profit organization dedicated to promoting more inclusive,...
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March 1, 2018
GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (March 1, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes...
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March 1, 2018
Turtle Fur supports brick-and-mortar specialty retailers through partnership with Locally
Morrisville, VT, (March 1, 2018) – Turtle Fur, the leading headwear and accessories brand in outdoor and snow sports industries for 35 years, announced a new partnership with Locally. Locally, an online store and product locator, is now integrated into turtlefur.com, connecting consumers with Turtle Fur products currently available at...
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March 1, 2018
Vintage Electric and Surf Legend Jeff Clark partner to create Signature Series E-Bike
Santa Clara, CA — Vintage Electric is excited to announce a highly exclusive, Jeff Clark collaboration ebike, in association with The Titans of Maverick Surf Contest founder. Only 20 will be produced. Ever! This isn’t the first time we’ve partnered with a legend and built something special. But this collaboration...
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February 28, 2018
Accell North America Announces Omnichannel Brand and Digital Leader in Stuart Johnson
Kent, Wash. (February 28, 2018) – Today, Accell North America (ANA) announces Stuart Johnson as its Chief Marketing and Digital Officer (CMO, CDO). This newly created position supports ANA’s recently launched 2018 Consumer-Centric Omnichannel Strategy, offering a new retail partnership opportunity for today’s modernized Independent Bicycle Dealer (IBD). In a...
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February 28, 2018
Turtle Fur Debuts 2018 Collection with On-Trend Styles for Everyday Adventures
Morrisville, VT, (February 28, 2018) – For over 35 years, Turtle Fur has been a leader in the outdoor, snow sports and lifestyle market for headwear and accessories. Located in the shadows of Vermont’s highest peak, Mount Mansfield, the brand knows tough weather and designs their hats and accessories for...
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February 27, 2018
Farm to Feet adds new sales teams in Midwest and South-Central territories
Mt. Airy, North Carolina (February 27, 2018) — Farm to Feet, makers of 100% American socks, announced today that they have appointed Allen Breeding and Associates to represent the brand in the South-Central states and Amy Brown and Associates in the Mid-West. Allen Breeding and Associates will be responsible for...
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February 27, 2018
Diamond Brand Gear’s 2018 Belay Bag Designed for Modern Adventurers
Asheville, NC – February 27, 2018 – Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, is excited to announce the debut of the Belay Bag for outdoor enthusiasts. Utilizing upcycled materials and LEAN manufacturing techniques, the new Belay Bag is an update to a 1980’s...
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February 27, 2018
Olukai Brings The Flavors of Hawaii to Life In New Shave Ice Collection
Orange County, CA ─ OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to launch the new Shave Ice Collection for women and children on March 1, 2018. Inspired by Hawai’i’s refreshingly tasty treat, the Shave Ice collection celebrates ten flavorful colors across three style ways for women, and two for...
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February 27, 2018
University of Mary Hardin-Baylor partners with Slackline Industries, promotes balance in student life
BELTON, Texas — The University of Mary Hardin-Baylor, a college known for producing some of the best exercise science researchers in the country, has partnered with Boulder-based Slackline Industries to incorporate the use of slacklines into its education programming for 2018. “This is the first time I’ve heard of slacklining...
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February 27, 2018
Nuu-Muu Debuts Dreamy Dress Collection
Bellingham, WA (February 27, 2018) – Nuu-Muu, designers of signature athleisure dresses made for everything from running marathons to climbing mountains, traveling the world or just running errands, debuts their Spring ’18 collection: Dare to Dream. Sporty but easy to dress up, the company’s products are technical enough for rigorous activity...
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February 26, 2018
PEARL iZUMi Expands Aero Apparel Collection
Louisville, Colo. (February 26, 2018) - PEARL iZUMi expands its Aero Apparel Collection, making Patented Speed Sleeve technology available to more riders in new Spring 2018 Jerseys. Of the total power produced by a rider, 90% is used to overcome aerodynamic drag on flat terrain. Two-thirds of this aero drag...
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February 26, 2018
PEARL iZUMi Introduces Patented Drop-Tail Design in Women’s Bibs
Louisville, Colo. (February 26, 2018) - PEARL iZUMi, maker of performance cycling apparel and footwear, releases its new Spring 2018 line with exciting road styles including the all new Women’s P.R.O. Escape Bib Shorts. With a continued focus on women’s apparel that fits riders’ mindsets as well as the body, the...
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February 26, 2018
Chums & Beyond Coastal Hire New E-Commerce Director, Susie Tew
Sun Valley, ID. (Feb. 26, 2018) - Chums, travel and active lifestyle accessory producer, and sister brand Beyond Coastal, award-winning sun care product manufacturer, are pleased to announce the hire of Susie Tew as E-Commerce Director at the companies’ Salt Lake City office. With a BS in Business Marketing and...
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February 26, 2018
Hillsound Equipment Adds to their Growing Sales Team
Vancouver, BC (February 26, 2018) - Hillsound Equipment- the leading producer of winter traction equipment and gaiters for outdoor enthusiasts- is excited to partner with HannaWear Sales Inc. to further their distribution in Canada. Also based in Vancouver, HannaWear Sales Inc. is a full service sales agency and boasts more than...
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February 23, 2018
5.11 Extends Sponsorship of the Crossfit Games
Irvine, Calif. — 5.11 Tactical®, the world’s leading innovator of purpose-built gear, is proud to announce the extension of its sponsorship of the CrossFit Games for the next three years, running through 2020. 5.11® will continue as The Official Sponsor for the CrossFit Games Service Open, and will be the title sponsor of the...
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February 22, 2018
Tepui Tents Embarks on Endless Adventure
SANTA CRUZ, Calif. (Feb. 22, 2018) — Tepui, the leading brand of rooftop tents and outdoor adventure gear, announced today the launch of its Endless Adventure™ initiative. As a company deeply rooted in off road adventure and expeditions this marks a new direction that aims to expand the rooftop tent...
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February 21, 2018
Bergreen Photography Joins The Conservation Alliance
Bend, Ore. – The Conservation Alliance welcomes Evergreen, Colo.-based Bergreen Photography as its newest member. This new partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces. This husband and wife photography team is passionate about...
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February 21, 2018
Astral Hits the Trail with the American Hiking Society and Jennifer Pharr Davis
February 21, 2018 – Asheville, NC – Nothing is more fun than a new adventure, and that’s what the world of trail has been for Astral. The brand made its big debut into the hiking market with the TR1 Series last year, and since then Astral’s Water Ready trail shoes...
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February 21, 2018
Katie Spikes Joins Mountain Khakis as Senior eCommerce Manager
JACKSON HOLE, WY – Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, is pleased to announce Katie Spikes (a.k.a. “Spikes”) has joined their team as Senior eCommerce Manager. In her new position, Spikes will lead all Mountain Khakis’ digital media strategy and development efforts. Known...
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February 21, 2018
Coolcore looks to Fuze for odor control boost
PORTSMOUTH, NH – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabrics, is introducing Fuze silver and gold alloy technology to its range of fabrics giving them the added benefit of odor control. Fuze, a water based topical fabric treatment, permanently binds to fabrics providing odor control while enhancing UVA/ UVB...
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February 21, 2018
Vibram Announces Dates of 2018 Sole Factor Tour
CONCORD, Mass. – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced plans and dates for its 2018 Sole Factor tour. “Vibram’s Sole Factor tour is currently scheduled to make stops in at least fifteen states with over fifty dates planned through...