PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 10, 2017
250-Mile, Nonstop Run to Honor Down Syndrome Advocacy and World Down Syndrome Day
WASHINGTON – The National Down Syndrome Society® (NDSS), the leading human rights organization for all individuals with Down syndrome, is proud to announce RUN FOR 3.21. On March 21, 2018, National Down Syndrome Day, athletes will run from the U.S. Capitol to the United Nations. This 250-mile run from Washington,...
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November 9, 2017
SportRx Recognized as Top 100 Place to Work in America by Outside Magazine
San Diego, CA (November 9, 2017) – SportRx, the leader in sports prescription eyewear for athletes and outdoor recreationalists, has been named among the Best Places to Work in America by Outside Magazine. This is the third time SportRx has been selected as a top 100 company, making its mark...
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November 9, 2017
Black Diamond Equipment’s Fall/Winter 2017 Product Line Recognized for Excellence
November 9, 2017 (Salt Lake City) – Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, today announced a series of awards for its forthcoming 2017/18 winter season. Coming on the heels of much recognition around its Spring 2017 collection, Black Diamond carries this momentum into...
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November 9, 2017
Yaktrax and TriggerPoint Sign Winter Vinecki to Athlete Roster
DURHAM, N.C. (For Immediate Release) – Two of Implus’ specialty brands, Yaktrax and TriggerPoint, proudly announce their partnership with accomplished athlete and 2018 Olympic hopeful, Winter Vinecki. Yaktrax®, the active outdoor brand synonymous with snow and ice traction, and TriggerPoint, leader in movement and muscle recovery, will help maximize Winter’s...
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November 9, 2017
DYNAFIT Hoji Pro Tour: The Ski Boot Revolution
Should a ski touring boot be oriented more for the ascent or the descent? As of Winter 2018-19, this basic ski touring question will finally be a thing of the past because DYNAFIT has eliminated the question of “either-or.” Now, it is simply both. With the Hoji Pro Tour the...
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November 9, 2017
Industrial Revolution Welcomes New Marketing Team Members
Seattle, WA – November 9, 2017 – Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is ramping up its Marketing & Product Development team with two new additions. Marketing coordinator Craig Frazee and graphic designer Dan Mohr round out a tight-knit crew, bringing talent and authentic passion for the...
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November 8, 2017
Introducing “Heroes in the Wild,” an Outside TV Web Exclusive
WESTPORT, CT (Nov. 8, 2017) — Outside TV, the leader in adventure-sports content, is proud to announce a brand-new pilot episode of “Heroes in the Wild,” exclusive to OutsideTV.com and their free app Outside TV Features. The new show follows one military veteran and one former professional athlete paired up...
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November 7, 2017
Eagle Creek Recognized in OUTSIDE’s Best Places to Work 2017
San Diego, CA (November 7, 2017) – As the leading travel gear manufacturer, Eagle Creek knows has been focused on attracting and keeping the most talented force, helping them grow and building community inside and outside the workplace. As proof of that, Eagle Creek has been selected as one of...
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November 7, 2017
Fisher + Baker brings ‘remarkable’ retailer-friendly apparel to US market with Pale Morning Media PR support
MINNEAPOLIS (November 7, 2017) — Fisher + Baker, a growing menswear brand dedicated to timeless style and technically advanced fabrics, has partnered with Pale Morning Media public relations to support their US launch. Founded by designer and craftsman Greg Horvitz, and named after two of his maker passions, Fisher +...
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November 6, 2017
TREW Hires VP of Design and Development
Portland, OR (November 6. 2017) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, is proud to announce they have hired Brittany Crook as VP of Design and Development, effective immediately. An integral part of the tight-knit team at TREW, Crook will be responsible for all aspects of product...
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November 6, 2017
Nester Hosiery brings Chris Nitzsche on board as VP of Sales
Mt. Airy, North Carolina (November 6, 2017) — Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks,, announced it has hired Chris Nitzsche as Vice President of Sales. Nitzsche will be responsible for expanding sales of Nester Hosiery’s Farm to Feet brand in the specialty channel and creating...
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November 6, 2017
Jackson Hole Icons Melvin Brewing and Teton Gravity Research Collaborate on the Gnarliest Pilsner on the Planet
JACKSON, WY (November 6, 2017) — Melvin Brewing is announcing the newest brew to its lineup – brewed specifically for those that get after it in the mountains – with the Pils-gnar. Collaborating with fellow ski bums, neighbors, and old friends at Teton Gravity Research, Melvin Brewing and TGR are...
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November 3, 2017
Kitsbow to Donate 50 Percent of November 3 Sales to Redwood Credit Community Fund
PETALUMA, Calif. (November 3, 2017) — Kitsbow, Sonoma County based maker of premium cycling clothing and accessories, is donating 50 percent of its total sales from Friday, November 3 to the Redwood Credit Community Fund. The Community Fund will directly aid the North Bay Fire Relief Fund, supporting the four...
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November 3, 2017
United By Blue ups the ante on Blue Friday, their nationwide DIY cleanup initiative
PHILADELPHIA, PA (FRIDAY, NOVEMBER 3, 2017) - United By Blue (UBB), the sustainable outdoor apparel and lifestyle brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, is announcing their second annual Blue Friday event. The Black Friday alternative is...
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November 2, 2017
Aventura Clothing Acquires Women’s Knitwear Brand Icelandic Design
Reno, NV – November 2, 2017 – Family owned and operated, Aventura Clothing is excited to announce the brand acquisition of Icelandic Design and its subsidiary brands, Wooly Bully and Newari Accessories. The acquisition will allow Aventura to strengthen its presence in the women’s fashion category while continuing to carry...
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November 2, 2017
Yaktrax Amplifies Marketing with New Website and “Stand Up to Winter” Campaign
DURHAM, N.C. (November 2, 2017) – Yaktrax, the active outdoor brand synonymous with snow and ice traction, brings extra muscle to its winter 2017/18 consumer efforts with the introduction of the all new www.yaktrax.com website and an updated marketing campaign. These efforts underscore a commitment to advancing the Yaktrax brand...
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November 1, 2017
5.11® Donates $20,000 from Proceeds of Defender-Flex Pants and Jeans to National Law Enforcement Officers Memorial Fund
Irvine, CA (Nov. 1, 2017) – The 5.11 Always Be Ready® brand campaign centers around providing individuals with the best quality products so they can be ready to help those in need, protect and serve, and crush goals. 5.11 brand supporter, inaugural CrossFit Games winner, and Newark, California Lieutenant and...
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November 1, 2017
Darby Communications’ Stand Up Initiative is Accepting Applications
Asheville, NC – November 1, 2017 – Darby Communications’ acclaimed Stand Up Initiative is now accepting applications for its 2018 program. The initiative, launched in November 2016, provides pro-bono PR related services to awarded environmental non-profits with projects focusing on environmental and sustainable advocacy, or the preservation and protection of public...
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November 1, 2017
Introducing the Orange Mud Adventure Project
Adventure is at the heart of Orange Mud. The passion of athletes is what fuels our drive, designs and energy to explore. For 2018, Orange Mud is launching The Orange Mud Adventure Project. This platform is aimed at creating a film, or films, that will document selected athletes as they...
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October 31, 2017
Outdoor Project’s Summer Block Party Series Raised Over $24,000 for Local Nonprofits
PORTLAND, OREGON – Outdoor Project, an outdoor adventure digital media company found online at outdoorproject.com, announced today that their 2017 event series has wrapped up, and they officially raised over $24,000 for their local nonprofit partners: Adventure Without Limits, North Shore Rescue, Denver Mountain Parks Foundation, SheJumps, Oregon Natural Desert...
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October 31, 2017
Outdoor Research awards 2017 sales agencies of the year
SEATTLE, Wash. (Oct. 31, 2017) – Outdoor Research this month named Les Agences Stéphane Morin (ASM), of eastern Canada, as its 2017 North America Sales Agency of the Year and Bivouac Outdoor, of New Zealand, as its 2017 Distributor of the Year. ASM won the award by helping Outdoor Research...
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October 31, 2017
Strafe and Powder Productions Partner to Unveil Second Season of Iconic Lifts Film Series
ASPEN, Colo. (October 31, 2017) — Strafe, a technical outerwear brand inspired by living life in the mountains, has partnered with Powder Productions to showcase the world’s most storied chairlifts in the second season of the Iconic Lifts film series. The series premieres Tuesday, Oct. 31 with a profile of...
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October 31, 2017
Q Drink Healthy Reaches 100 Store Milestone in the USA
Vancouver, BC (October 31, 2017) Q Drink Healthy, the all-natural quercetin-based sport drink mix is now available at over 100 independent health food and co-op retailers across the US - from Idaho to Maine. The 100th store milestone partnership is with Berry’s Natural Food Market in Youngstown, Ohio. The owners...
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October 31, 2017
Introducing “Heroes in the Wild,” an Outside TV Web Exclusive
WESTPORT, CT — Outside TV, the leader in adventure-sports content, is proud to announce a brand-new pilot episode of “Heroes in the Wild,” exclusive to OutsideTV.com and their free app Outside TV Features. The new show follows one military veteran and one former professional athlete paired up to embark on...
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October 30, 2017
Sierra Designs Welcomes New VP/GM
October 30, 2017 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is excited to welcome veteran Exxel Outdoors team member George Bryant back as the brand’s new Vice President and General Manager. Bryant has a long history with Exxel Outdoors, having started as a...