PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 28, 2018
inov-8 Unveils World’s First-ever Graphene Sports Shoes
Collaborating with experts at The University of Manchester, inov-8 has been able to infuse the wonder-material into rubber. The result is a ground-breaking development of rubber outsoles for running and fitness shoes that have outlasted 1,000 miles and are scientifically proven to be 50% harder wearing in repeated testing. 200...
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June 28, 2018
Katadyn Announces Fourth Addition to its Award-Winning BeFree Water Filtration System Line
MINNEAPOLIS, Minn. (June 28, 2018) — Katadyn, global manufacturer of industry leading water treatment systems, is proud to launch the Gravity BeFree 3.0L Filtration System, the fourth addition to the BeFree water filtration system line. The new Gravity BeFree 3.0L holds more than 100-fluid ounces while providing the same rapid...
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June 28, 2018
25 Years of Engineering for Fun: KAVU Announces Summer ‘19 Line
Seattle (June 28, 2018) – KAVU (kavu.com) has been making iconic outdoor clothing for 25 years and the new summer 2019 line, announced today, celebrates that quarter-century milestone with the brand’s hallmark: seasonless fun and apparel that is equal parts conversation starter and adventure wear. “We’ve been doing this for...
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June 28, 2018
Vibram® FiveFingers’ V-Aqua Awarded 2018 Men’s Health Fitness Award
NORTH BROOKFIELD, Mass. (June 28, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, announced today that its FiveFingers’ V-Aqua was awarded a 2018 Fitness Award from Men’s Health magazine. “Vibram’s exhaustive R&D process, lab time and field-testing continues to...
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June 28, 2018
Mountainsmith Launches Waterproof Lumbar Packs at Outdoor Retailer Summer Market 2018
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – will debut new waterproof designs in their iconic lumbar collection at Outdoor Retailer this month in Denver, CO (Booth #: 44080-UL). designed by legendary outdoorsman and founder, Patrick Smith, the lumbar packs are a staple...
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June 28, 2018
Mountain Khakis® Weaves Corporate Social Responsibility into Every Pair of Pants
JACKSON HOLE, WY (June 28, 2018) – Jackson Hole, Wyoming, home to Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, borders some of the world’s most amazing natural treasures; including Grand Teton National Park, Bridger Teton National Forest and Yellowstone National Park. This daily dose...
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June 28, 2018
Eagle Creek Launches Infographic Series Outlining the Benefits of Travel
San Diego, CA – Eagle Creek is excited to launch their new series of infographics outlining the benefits of travel, starting with “Why A Life of Travel is Worth the Price.” Infographics are yet another tool Eagle Creek has developed to help retailers elevate the benefits of travel, as well...
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June 27, 2018
Sharkbanz Releases New Testing Data and Video Footage Demonstrating Effectiveness of Product Line in Deterring Bull Sharks
Charleston, S.C— Sharkbanz (Mano LLC), the affordable, wearable shark deterrent has released new testing data and video footage demonstrating the effectiveness of the band in deterring Bull Sharks — the greatest shark threat to beachgoers globally. The Sharkbanz team performed this video documented test in the Bahamas using a baited...
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June 27, 2018
PEARL iZUMi Reveals Social Purpose Statement
Louisville, Colorado (June 27, 2018) – PEARL iZUMi, the world’s leader in cycling apparel and footwear, announces an elevated focus on actions to positively impact the environment and riding communities. The defining perspective for this increased alignment of efforts is captured in a new Social Purpose statement: Because we believe how...
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June 27, 2018
LEM Helmets Unveils New 2018-19 Collection of Cycling Head Protection Across North America
MORGAN HILL, Calif. (June 27, 2018) – LEM Helmets, a brand with a rich history in head protection and safety products, introduces a fresh, new bike helmet division who’s mission is to produce innovative cycling helmets for the pursuit of every rider’s everyday ‘Hell-Yes.’ Today, the brand launches its 2018-19 safety...
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June 27, 2018
Uncharted Supply Co. Launches New Life Uncharted Podcast
PARK CITY, Utah (June 27, 2018) – Christian Schauf, entrepreneur and founder of emergency preparedness brand Uncharted Supply Co., is launching the new Life Uncharted podcast. The series focuses on guests who have forged unique paths to success and how they prepare for the unexpected. These stories are told through the voices and real-life stories...
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June 27, 2018
Grassroots Connect retailers and vendors embrace ‘sales over style’ trade show approach
KNOXVILLE, TENNESSEE (FOR IMMEDIATE RELEASE) -- With more than 1,000 attendees from independent speciality outdoor retailers and premier national vendors, it was easy to compare this month’s Grassroots Connect to other trade shows. But after walking a show that’s packed with crowded booths yet pin-drop quiet, after witnessing a show...
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June 27, 2018
Sierra Designs Introduces S19 Tents and Sleeping Bags
(June 27, 2018 - Boulder, CO) - Sierra Designs has provided incredible design and functionality at attainable prices for decades, and that remains a top priority as they look ahead to Spring ’19. The brand’s new tents and sleeping bags offer some of the best cost-to-weight value in the industry,...
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June 26, 2018
Therm-a-Rest Launches Lightest Insulated Mattress on the Market for Spring 2019
SEATTLE, Wash. (June 26, 2018) - Therm-a-Rest has set the standard in innovation and design in outdoor sleep systems for more than 45 years. The legacy continues into spring 2019 as the brand unveils its new Fast & Light collection. The collection is highlighted by the 8.8-ounce NeoAir® UberLite™ mattress...
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June 26, 2018
American Alpine Club to Host 2019 UIAA World Cup Ice Climbing Competition in Denver, CO
Golden, CO (June 26, 2018) — The American Alpine Club (AAC), America’s oldest and largest non-profit organization for climbers, is pleased to announce that UIAA World Cup Ice Climbing is coming to Denver, Colorado February 23 – 24, 2019. The new North American tour stop will serve as the 2018...
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June 26, 2018
Mountain Khakis® and Catawba Brewing Co. Collaborate on Soulshine Kölsch™
JACKSON HOLE, WY (June 26, 2018) – Just as summer BBQs are shifting into high gear across the country, like-minded companies, Mountain Khakis® and Catawba Brewing® have joined forces to create the limited-edition Soulshine Kölsch™, the perfect brew for pairing with summer fun. With the official launch happening Friday, June...
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June 26, 2018
Vibram® Furoshiki The Wrapping Sole Wins the 2018 Compasso d’Oro
CONCORD, Mass. (June 26, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, announced today that its Vibram Furoshiki The Wrapping Sole won the Compasso d’Oro, an industrial design award which originated in Italy in 1954. From 1964 it has...
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June 26, 2018
Eagle Creek Announces Jeff Red 2017 Rep of the Year
San Diego, CA (June 26, 2018) – Eagle Creek is proud to announce it has chosen Jeff Red, owner of High Country Trading as 2017 Rep of the Year. Jeff Red founded and has led High Country Trading for 6 years, and has worked with Eagle Creek in various roles since 2001....
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June 26, 2018
Wheel Estate Celebrates 1900% Growth In Just Over One Year Since Launch
CALGARY (June 26, 2018) – In just over one year in business, Canadian start-up Wheel Estate has seen monumental growth to the tune of 1900%. Wheel Estate is an online marketplace that connects RV and trailer owners with those looking for an affordable camping vacation while enabling owners to offset...
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June 25, 2018
Grundens Expands Global Team with Six Key Hires
POULSBO, WASHINGTON – Grundéns, producer of the world’s leading fishing apparel and footwear, has added 13 new team members globally since the start of 2018. Six of these hires are in key positions that will aid in the continued development of the brand and expansion into additional fishing market segments. Recent growth...
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June 25, 2018
Aventura Debuts New Brand Look for Spring ’19
Reno, NV – June 25, 2018 – Women’s sustainable clothing company, Aventura, will have a fresh look in Spring of 2019 with a new logo that speaks to the brand’s mission of making a difference in the garment industry and communities around the world. This new logo will coincide with...
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June 25, 2018
Mountainsmith to Showcase Redesigned K-9 Collection at Summer Outdoor Retailer
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – will debut a redesigned K-9 Collection at Summer Market Outdoor Retailer this month in Denver, CO (Booth #: 44080-UL). The new designs reinforce Mountainsmith’s investment in adventures with your best friend. With new materials, an...
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June 25, 2018
Named a revolution in comfort, Gregory’s new Jade backpack earns prestigious OutDoor Award
SALT LAKE CITY, Utah (June 25, 2018) – The all-new Jade 53 from Gregory Packs offers backpackers a “revolution in pack comfort,” according to an independent panel of expert judges who this month awarded it a 2018 OutDoor Industry Award. The award, given out to a handful of products twice...
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June 25, 2018
World OCR Announces Safe Sport Committee
Lausanne, Switzerland, June 25th, 2018: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the formation of a Safe Sport Committee and appointment of Chair Dr. Yetsa A. Tuakli-Wosornu. With the recent exposure of sexual abuse scandals at the highest level across multiple countries and sports, World OCR...
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June 21, 2018
Jim Kaiser named as New England rep for Kokatat
ARCATA, California — Kokatat, the leading manufacturer of high-performance paddling gear, is pleased to announce that Jim Kaiser of Brunswick, Maine, has taken over sales representative duties for New England. Kaiser — owner of Kaiser Associates — has been a paddlesports sales rep since 2001. He has a much longer...