PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 19, 2018
Outdoor Project Announces Its 2018 Block Party Festival Series
Parties will be hosted in nine cities across the United States Block parties include live music, gear demos, and great beer Each event benefits a local non-profit working on outdoor conservation, education or access PORTLAND, OREGON (April 19, 2018) – Outdoor adventure media platform Outdoor Project—found online at outdoorproject.com—publicly announced...
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April 18, 2018
Yakima Introduces New Racks for a Wide Variety of Bikes and Vehicles
Lake Oswego, OR, April 18, 2018 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, is focusing on versatility with its 2018 bike rack collection, with new offerings for both cars and trucks that accommodate a wide spectrum of bikes, from downhill and fat bikes to...
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April 18, 2018
Light & Motion Introduces Vya: Powerful and Compact Commuter Bike Lights Featuring Smart Sensors and Plant-Based Materials
Marina, CA, April 18, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is once again leading with innovation with the new Vya line of head and tail lights—a powerful range of smart commuter lights designed for premium day and night visibility. Vya’s breakthrough, sustainable overmold...
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April 18, 2018
TREW Introduces New Lightweight NuYarn Styles for Summer 2018
Portland, OR (April 18, 2018) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, introduces new styles in their almost-too-good-to-be-true NuYarn Merino wool for Spring/Summer 2018 for men. What makes NuYarn better than regular merino, you ask? NuYarn is flat-wrapped merino around a superfine nylon core – which makes for...
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April 18, 2018
The country’s only Trail Running and Beer Drinking race lives on at the La Sportiva Trail Run Relay in Lyons CO on 6/2/18
Boulder, CO – La Sportiva North America will continue title sponsorship of the Trail Run Relay, featuring the Beer Relay – a fun focused event for teams that blends trail running with craft beer. Designed by Adventure Fit, a Boulder-based event marketing company, to mesh craft beer culture with the...
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April 18, 2018
LIFT23 and Pedigree Ski Shop donate socks to Girl Scout Troop of NYC girls living in homeless shelters
(NEW YORK, NY: April 18, 2018) – LIFT23 Corp. is pleased to announce that, in conjunction with its retail partner Pedigree Ski Shop, it donated 300 pairs of socks to Girl Scout Troop 6000, the first troop comprised of girls experiencing homelessness. The LIFT23-Pedigree Ski Shop donation has brought the...
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April 18, 2018
James Samuel named president of Canaima Outdoors
BOULDER, Colo. — Canaima Outdoors, the umbrella company for Boulder-based brands Treepod – Hanging Habitats and Slackline Industries, has appointed James Samuel as president, effective immediately. Reporting directly to CEO and founder Ricardo Bottome, Samuel will be responsible for overseeing all aspects of operations, marketing and sales. “In just the...
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April 18, 2018
GCI Outdoor Continues Partnership, Grows Support for Big City Mountaineers
Higganum, CT (April 18, 2018) – GCI Outdoor, creator of portable, durable outdoor recreation equipment, is once again partnering with Big City Mountaineers to provide transformational outdoor experiences for underprivileged youth. For 2018, GCI Outdoor (GCI) will step up their commitment with Big City Mountaineers (BCM), supplying a variety of...
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April 18, 2018
Project16x Launches A Grant for Women With An Entrepreneurial Spirit and Influential Drive
DURANGO, COLORADO, (April 18th, 2018) — In partnership with Deuter, the women’s leadership summit Project16x focuses their 2018 summer leadership summits on themes impactful in our community today — conservation and entrepreneurship — and the launch of the Project16x Grant. Project16x is a leadership summit collective, gathering 16 forward-thinking,...
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April 17, 2018
Jaybird Joins The Conservation Alliance
(BEND, Ore. – April 17, 2018) – The Conservation Alliance welcomes sports audio and technology pioneer, Jaybird, as its newest member. To celebrate this new relationship and to underscore the company’s commitment to preserving wild spaces, Jaybird launches two Earth Day promotions to benefit The Conservation Alliance. Jaybird is donating...
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April 17, 2018
Chums Releases Second Limited Edition Artist Series Collection
Sun Valley, ID. (April 17, 2018) - Chums, travel and active lifestyle accessory producer, announced today the release of its second Artist Series collection designed by artist and outdoorsman, Andy Earl. Earl’s collection includes two custom designs appearing on LTD and neoprene eyewear retainers, Surfshort Wallets, trucker hats and t-shirts....
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April 16, 2018
PEARL iZUMi Launches Custom iracelikagirl Apparel
Louisville, Colo. (April 16, 2018) - PEARL iZUMi has partnered with iracelikeagirl— a women’s endurance team and community founded by professional triathlete Angela Naeth— on an exclusive apparel collection that will launch on May 10 in the U.S. only. The line, consisting of an iracelikeagirl custom cycling top, short, warmers...
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April 16, 2018
MY DEUTER ADVENTURE: Share your adventures with Deuter and win a breathtaking hiking trip to Germany
LONGMONT, Colo. – Deuter is shaking up the backpack world again with the release of its Futura Pro hiking pack with a new, even lighter, fully suspended Aircomfort Sensic back system. To celebrate, the German pack maker will roll out the red carpet with My Deuter Adventure, welcoming adventurers from...
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April 16, 2018
Salewa North America Announces Transition in Leadership
Boulder, Colorado (April 16, 2018) - Salewa North America, the leading international mountain sports company born and bred in the Italian Dolomites which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced today a transition in its North American leadership. Dave Drulard was...
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April 16, 2018
The Conservation Alliance Kicks Off First Backyard Collective Event of 2018 with Six Member Companies in Santa Barbara, California
Santa Barbara, Calif. (April 16, 2018) – More than 200 volunteers from six member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Santa Barbara, California on Thursday, April 12. The volunteers worked in support of the Santa Barbara Bucket Brigade to help with Open space debris removal,...
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April 16, 2018
AKU Footwear Launches North American Ambassador Program
Montreal, Canada (April 16, 2018) - AKU Footwear, known for designing and producing some the world’s most comfortable Italian-crafted hiking and trekking boots, is looking for hikers, trekkers and backpackers who live in North America to be a part of their new North American Ambassador Team. These enthusiasts will work...
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April 16, 2018
TerraTrike Sponsors Veteran Circumnavigating U.S. to Raise Awareness for PTSD
GRAND RAPIDS, Mich. — TerraTrike is proud to announce the sponsorship of Gregory Hook, a Navy veteran, who has embarked on a ride around the perimeter of the U.S. to raise awareness for military veterans struggling with post-traumatic stress disorder. “TerraTrike’s foundation was built from the dream of being...
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April 14, 2018
Poland Wins Shardana OCR World Team Championships in Sardinia
(April 14, 2018) World OCR, OCR Europe and Shardana Events announced today Team Poland (OCR Polska) winners of the Shardana World Team Challenge today in Sardinia, Italy. Obstacle Course Race teams composed of two women and two men representing the Americas, Asia and Europe competed this morning under mild conditions...
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April 13, 2018
City of Boulder to celebrate opening of first slackline course on May 4, Slackline Industries athletes to perform
BOULDER, Colo. (April 13, 2018) — In the last year, slacklining in Boulder has gone from an outlawed activity to the celebrated center of attention in the recently renovated Tantra Park. From 5-6:30 p.m. on May 4, the City of Boulder will host an official opening for the south Boulder...
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April 13, 2018
Spartan Finds Its Tough – Darn Tough Vermont Named Official Sock, Spartan, U.S.
Northfield, VT (April 13 2018) – Darn Tough Vermont is now the Official Sock of Spartan U.S. Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has partnered with Spartan, the world’s largest obstacle race (OCR) and endurance brand, becoming the Official Sock of Spartan U.S....
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April 13, 2018
The American Alpine Club and Access Fund Set Sights on Third Annual Climb the Hill
Golden, CO — The American Alpine Club (AAC) and Access Fund — two of our country’s foremost climbing advocacy non-profit organizations — are teaming up for a challenging ascent: Washington, DC’s Capitol Hill. The climbing advocacy organizations will return to Capitol Hill May 9 – 11 for their annual Climb...
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April 12, 2018
Coolcore puts the space in “space-age” fabrics
PORTSMOUTH, NH, (April 12) – Last week a payload was delivered to the International Space Station (ISS) by the Space-X Falcon 9 rocket and Dragon cargo capsule, including Coolcore t-shirts that will be used and tested by astronauts over the next six months. Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating...
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April 12, 2018
LifeSaver Unveils New Liberty Bottle
(April 12, 2018 - Colchester, UK) - LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, is thrilled to introduce the Liberty™, the world’s first and only water filter bottle and inline pump filter combined. The Liberty’s patented dual functionality makes it the most versatile water filter on the...
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April 11, 2018
ECCO EXOSTRIKE™ DYNEEMA Edition Lands at Select Retail Stores in Limited Release
Londonderry, NH (April 11th, 2018) - Bringing street style and modern, mountain utility together with sleek design and technical performance, ECCO’s new award-winning EXOSTRIKE™ DYNEEMA® edition will be available in a limited release this week. The exclusive version features DYNEEMA® bonded leather, an innovation developed with ECCO that puts the...
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April 11, 2018
Tortuga Partners with Groundswell PR as Public Relations Agency of Record
Walnut, CA (April 11, 2018) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers, cultural explorers, and digital nomads – has selected Groundswell PR to oversee its media relations and increase national brand awareness as public relations agency of record. The Charleston-based firm specializing...