PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 30, 2017
With Massive Strides in Endurance and Run, Darn Tough Remains on Pace for Record Holiday Season
Northfield, VT. (October 30, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, continues to outpace forecasts with profound growth across all categories. The brand claims a 32 percent increase for the third quarter, year-over-year, spurred by the addition of nearly 100...
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October 30, 2017
United By Blue introduces a new bison-insulated, waterproof jacket
PHILADELPHIA, PA (MONDAY, OCTOBER 30, 2017) - United By Blue (UBB), an outdoor apparel and lifestyle brand focused on waterway conservation, is proud to introduce the Bison Sport Jacket, a sustainable jacket designed and constructed entirely in North America. The Bison Sport Jacket is a waterproof winter coat made with...
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October 27, 2017
Grassroots Outdoor Alliance Connect returns to Knoxville with four-day national buying show, Nov. 7-10, 2017
KNOXVILLE, TENNESSEE – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will bring their four-day national buying show to the Knoxville Convention Center, Nov. 7-10, 2017. Efficient, affordable and effective for all attendees, Grassroots Connect is the only national show designed specifically to...
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October 26, 2017
Yuba Bikes Staff Donating Wages to North Bay Fire Relief Effort
Cotati, CA (October 26, 2017) – In the wake of the North Bay forest fires that ripped through Sonoma County, burning homes and businesses indiscriminately, Yuba Bikes is donating their wages to help fire relief agencies in the region. Each staff member at Yuba Bikes is generously donating one day’s...
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October 25, 2017
TerraTrike introduces three new models at Philly Bike Show
GRAND RAPIDS, Mich. (October 25, 2017) — TerraTrike, a pioneer in the comfort cycling category, will debut three new recumbent trikes at Philly Bike Expo, November 4-5, 2017 (Booth #2029-2032). The new trikes will be the Rambler E.V.O. (Electric Vehicle Option), the Rambler All Terrain (AT), and the Gran Tourismo....
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October 25, 2017
Mountain Hub Launches Interactive Tracking Playback in 3D Flyover
PARK CITY, Utah (Oct. 25, 2017) — Mountain Hub, a community-fueled information-sharing platform for the outdoors, elevates outdoor adventure tracking and sharing with its new 3D Flyover feature. 3D Flyover allows users to interact with their own and other’s outings in the richest tracking playback experience available today. Utilizing satellite...
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October 25, 2017
Mountain Khakis and Duluth Pack Debut Second Collection of Timeless Packs, Totes and Bags Made in the USA, Available Now
JACKSON HOLE – (October 25, 2017) – Mountain Khakis, a leading mountain town-inspired apparel brand, and Duluth Pack, known for handcrafted outdoor gear made in the U.S. since 1882, have partnered to create a second limited collection of rugged, refined packs, totes and bags ideal for commuting and travel. Available...
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October 24, 2017
World-Class Boulder Valley Velodrome For Sale
FOR IMMEDIATE RELEASE (Erie, CO) -- Boneshaker, LLC, owners of the Boulder Valley Velodrome, Boulder County’s premier outdoor cycling track announced today that the $4.7 million facility is for sale. The track was designed by renowned architect Peter Junek and the facility developed by Boneshaker, LLC (Doug Emerson owner of...
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October 24, 2017
KICKER Bullfrog BF200 is Adventure-Ready and Now Available for Purchase Online
Stillwater, OK (October 24, 2017) – KICKER announced today the release of its new Bullfrog BF200 adventure-ready and amphibious Bluetooth® speaker. Designed for outdoor enthusiasts, the BF200 joins the legendary BF400 to amplify the collection of durable, long-lasting performance speakers made for any and every environment. The BF200 is now...
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October 24, 2017
PrimaLoft, Inc. Partners with L.L.Bean for Spring 2018 Debut of PrimaLoft® Gold Insulation with Cross Core™ Technology for Superior Lightweight Warmth
LATHAM, N.Y. (OCTOBER 24, 2017) - PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations, fabrics and yarns, is partnering with L.L.Bean to debut PrimaLoft® Gold Insulation with Cross Core™ technology. Patent-pending PrimaLoft® Gold Insulation with Cross Core™ fuses aerogel technology, the gold standard in lightweight...
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October 24, 2017
Evolv Sports and USA Climbing sign 2 year sponsorship agreement. Evolv launches a limited edition Kai Lightner – USAC shoe to celebrate!
Evolv Sports in Buena Park California announces a two-year sponsorship deal with USA Climbing and will continue to be the “Official Climbing Shoe” of USA Climbing. Evolv started manufacturing climbing shoes in 2003 and quickly rose to be one of the top selling climbing shoe companies in the world. Evolv...
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October 23, 2017
Acclaimed action-sports athlete Brandon Semenuk joins BONX, Inc., as brand ambassador
SEATTLE, WA (Oct. 23, 2017) — Brandon Semenuk, one of the most progressive and competitive riders in the world of freeride mountain biking, has come aboard the BONX team as a brand ambassador, bringing his innovative athletic and creative talents to complement BONX’s futuristic tech ethos. Semenuk is best known...
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October 23, 2017
SOG’s new “outdoor trio” make perfect gifts for the fresh air junkie on your list
LYNNWOOD, Wash. – Do you have a camper, hunter, hiker or general outdoor lover on your gift list for the approaching holiday season? SOG Knives & Tools rolls out three new items for 2017 that adventurers are sure to covet. SOG’s Field Knife, Camp Axe and Flint are all affordable...
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October 23, 2017
Climbing Addicts Introduces Colored Climbing Chalk
Lafayette, Colo. (October 23, 2017) – Climbing Addicts, a family run rock climbing gear company based in the Colorado Rockies, announces the introduction of colored climbing chalk. In an effort to reduce the visual footprint that rock climbers leave on the rocks and trails that they call home, the Climbing...
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October 20, 2017
COSMIC Announces Eleven Years of Competitive Ski Mountaineering in the Rockies and Beyond
Boulder, Co (October 20, 2017) - The COSMIC Series is the leading ski mountaineering organization in North America. The race series was established by United States Ski Mountaineering Association member Pete Swenson to promote ski mountaineering racing in the United States. Now entering its eleventh season with the most races,...
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October 20, 2017
Vibram’s Sole Factor Raises $12,000 For Big City Mountaineers
CONCORD, Mass. (October 20, 2017) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced it has raised $12,000 via its Sole Factor Program and subsequent summer/fall REI Tour for partner, Big City Mountaineers (BCM). Announced by Vibram in April, all proceeds from its...
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October 19, 2017
Oregon Youth Outreach Joins The Conservation Alliance
Bend, Ore., (October 19, 2017) — The Conservation Alliance today welcomes its newest member, Oregon Youth Outreach, a nonprofit dedicated to empowering youth to make positive, lasting changes that help them become happy, healthy, successful adults. “I’m a longtime admirer of The Conservation Alliance and the work they do,” said Kristie...
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October 19, 2017
Raleigh Electric Partners With The Bahati Foundation to Auction Electric Bike to Support Inner-City Youth
SIMI VALLEY, Calif. (Oct. 19, 2017) – Raleigh Electric, maker of industry-leading electric bikes, is partnering with the Los Angeles-based Bahati Foundation to support underprivileged youth, and bring educational programs to kids living in the inner city areas of Los Angeles. Raleigh Electric will be donating a 2017 Redux IE...
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October 19, 2017
Mountain Hardwear Embraces New Heroes with the Launch of the Impact Initiative
Richmond, Calif., Oct. 16, 2017 – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce the launch of the Impact Initiative, a program featuring environmentalists, thought leaders, humanitarians and storytellers, working on a collective mission to inspire people to support solutions to help...
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October 19, 2017
Outside TV Features Exclusive New Series: ‘A Life in Proximity’
WESTPORT, CT (Oct. 19, 2017) — Outside TV is thrilled to introduce another exclusive series, “A Life in Proximity,” to their streaming platform Outside TV Features. The original series, produced by Teton Gravity Research (TGR) in association with Taylor Steele and commissioned by Outside TV, follows eight of the world’s...
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October 19, 2017
Eagle Creek Partners with California State Parks
San Diego, Ca. (October 19, 2017) – As part of their continuing efforts to create a movement of building community and helping others, the staff at Eagle Creek wrapped another successful Service Day on October 12, 2017. Partnering with California State Parks and working with rangers at South Ponto Beach...
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October 18, 2017
Johnson Outdoors Taps Darby Communications as PR Agency of Record
Old Town, ME – October 18, 2017 – Johnson Outdoors, a global leader in innovative outdoor recreation equipment products, has selected Darby Communications as PR agency of record for its Watercraft Recreation division, effective immediately. Johnson Outdoors Watercraft Recreation contains brands dedicated to inspiring life on water, including Old Town®...
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October 18, 2017
Sego Ski Co. Starts Making Snow with Newly Appointed Sales Director Rex Wehrman
(Victor, Idaho) - October 18, 2017 - Sego Ski Co., the leading handcrafted, made-in-the-Tetons ski company, is proud to announce the hiring of seasoned veteran Rex Wehrman as the global sales director. The award-winning Sego Ski collection has shown remarkable growth since its inception in 2014, and the company looks...
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October 18, 2017
Eagle Creek Introduces Fully Outfitted Pack-It™ Gear Kits for Fall 2017
San Diego, Ca. – Combining the popularity of Eagle Creek bags with the undeniable organization and convenience of Pack-It™, Eagle Creek now offers a selection of curated Gear Kits, matching five of their best-selling suitcases with the perfectly fitting Pack-It so travelers can get out the door faster and more easily....
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October 17, 2017
Mountain Khakis Sees Strong Momentum Heading into Q4 with SELF Magazine Healthy Living Award
JACKSON HOLE - (October 17, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, is seeing strong momentum heading into the fourth quarter winning the 2017 SELF Healthy Living Awards for the Round Towner Beanie, wrapping up its Hell Yeah! Tour and being featured in the November issue...