PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 8, 2017
Wyoming Brewery Builds Beer Pipeline to NYC, Oakland and The East Bay
In order save the millions of the east and west coast craft-beer drinkers from their coastal IPAs Melvin Brewing is organizing to build an environmentally friendly IPA pipeline to select locations in NYC, Oakland and the outer East Bay. Melvin went directly to the people and asked what they thought....
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September 8, 2017
Kitsbow Introduces Alpine-Grade Technical Apparel for Fall 2017
PETALUMA, Calif. (September 8, 2017) — Kitsbow, maker of premium cycling clothing and accessories, introduces new and updated technical layer options with continued quality partnerships with Polartec, Schoeller and Pendleton. “Few brands hold time-tested, innovative and uncompromising quality like our material partners,” said Zander Nosler, founder of Kitsbow. “Partnering...
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September 7, 2017
Turtle Fur Picks Up Momentum Media PR as Public Relations Agency of Record
Boulder, Colo. (September 7, 2017) - Turtle Fur, makers of headwear and accessories in the outdoor, snow sports, and lifestyle markets for more than 35 years, announces Momentum Media PR as the brand’s agency of record, effective immediately. As Turtle Fur looks forward from over three decades as a wearing accessory...
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September 7, 2017
5.11 Tactical and Griffin Technology Join Forces to Launch Griffin Survivor: 5.11 Tactical Edition Rugged Mobile Accessories
Irvine, CA– 5.11®, global innovator of purpose-built gear for tactical professionals, and Griffin Technology®, creator of award-winning and thoughtfully designed mobile accessories, together debut the Griffin Survivor: 5.11 Tactical Edition collection of rugged and versatile mobile accessories. The collaboration includes ultra-protective iPhone 7 and iPhone 7 Plus cases and high-performance...
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September 7, 2017
ReserveAmerica Forms Strategic Alliance with National Association of State Park Directors
Dallas – September 7, 2017 – ReserveAmerica, an industry-leading provider of recreation management solutions, today announced it has formed a strategic alliance with the National Association of State Park Directors (NASPD). Together, the organizations will deliver insights and business intelligence to state park directors, helping them to understand their key...
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September 7, 2017
Original Programming Special: The 2017 GoPro Mountain Games
WESTPORT, CT — Outside TV, the official content-production partner of the 2017 and 2018 GoPro Mountain Games, is proud to unveil a two-part original programming special chronicling the action from the best all-around mountain experience available anywhere in the world: the GoPro Mountain Games. The special will air in its...
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September 6, 2017
Eagle Creek Hires Farther North Sales For Southwest Territory
San Diego, Ca. (September 6, 2017) – Eagle Creek announces a new partnership with Farther North Sales as representatives for the Upper Midwest, including the ND, SD, NE, MN, IA, MO, WI, and IL sales territories, effective immediately. Managing one of the larger territories for Eagle Creek, Farther North Sales...
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August 31, 2017
Paddlesports Retailer Announces New Location in 2018
MADISON, Wis. – September 1, 2017 – Paddlesports Retailer, the official tradeshow for paddlers, by paddlers, will move to Oklahoma City in 2018. The new location was chosen for its commitment to creating a spectacular, world-class urban paddlesports venue on the Oklahoma River. “There are two primary reasons that we’re...
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August 31, 2017
Nuu-Muu Debuts Limited Edition Batik Dress Collection
Bellingham, WA (August 31, 2017) – Nuu-Muu, makers of fun and versatile athleisure dresses, debuts a limited edition release. The company’s new Batik Collection draws inspiration from Indian Batik stamped fabrics in a trio of easy-to-coordinate colors inspired by (and meant to inspire) travel and adventure. The line is available in...
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August 31, 2017
Craghoppers Hires TJ3 Sales for Southeast Representation
Portsmouth, NH (August 31, 2017) – Craghoppers, designers and creators of exceptional world travel apparel, announce their new partnership with TJ3 Sales. TJ3 Sales will be covering the Southeast region for Craghoppers. The partnership is effective immediately. Travis Bryenton, from TJ3 Sales, will be the account lead representing Craghoppers. Bryenton...
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August 30, 2017
BAFFIN Footwear & Apparel Hires New US Business Manager
As Baffin’s product line has expanded, and the Brand is offering a growing selection of All Season, Wet Weather & Cold Climate footwear, Baffin has recognized how important it is to have dedicated Management in the United States. For this assortment, hiring somebody both professional and personable will help focus...
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August 29, 2017
Dagger Reveals Team-Driven Phantom Kayak for February 2018
GREENVILLE, S.C. (August 29, 2017) - Dagger, the industry leader in whitewater kayak innovation, introduces the new Phantom: an agile, fast and furious whitewater kayak designed for speed and fit like a glove for optimal power transfer and control. “The Phantom is fast, really fast,” said Mark “Snowy” Robertson, product...
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August 29, 2017
Perception Kayaks Introduces Branded Accessories and “Made in the USA” Paddle Collections
GREENVILLE, S.C. (August 29, 2017) – Perception Kayaks, the leader in recreational, touring and fishing kayaks for more than 40 years, today announced the launch of its all-new accessories and ‘Made in the USA’ paddle collections. Perception’s new accessories and paddles are intuitively designed to elevate the kayak experience from...
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August 29, 2017
Wilderness Systems Announces New Tsunami Kayak for 2018
GREENVILLE, S.C. (August 29, 2017) – Wilderness Systems, the industry leader in premium performance touring and fishing kayaks, reintroduces the Swiss Army Knife® of touring kayaks: the Tsunami. “The Tsunami is one of the most popular and trusted touring kayaks of all time,” said Evan Lyendecker, marketing director for Wilderness...
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August 29, 2017
Mountain & Adventure Festival Gathering Kicks Off with Sasha DiGiulian, Adrian Ballinger, and Steph Davis
The Mountain & Adventure Festival Gathering kicks off Friday morning with a diverse offering of pro athlete presentations, outdoor recreation activities, demo’s and clinics, vendor village, inspirational adventure films, music, camping, and connecting with friends. To see the complete list of presenters and instructors visit http://bit.ly/2uEBD2e. MAFF Gathering: September 1st...
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August 29, 2017
Mountain Khakis® Hosts First Southeast Women’s Camber Exchange Networking Event at Charlotte HQ Sept. 7
CHARLOTTE - (August 29, 2017) – Building upon the example it has set of females occupying 50% of its staff and 43% of its directors, Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, will host the first women’s networking event in the southeast region for outdoor industry professionals and...
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August 28, 2017
Boardworks Surf Acquires Global License Agreement to Rogue SUP and Surf Brand
CARLSBAD, Calif. (August 28, 2017) – Boardworks, a SoCal-based leader in surf and standup paddle (SUP), today announced its global license agreement with Rogue, an authentic core performance SUP and surf brand, founded in 2008. This announcement comes on the heels of the company’s appointment of Rogue founder Rick Karr...
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August 28, 2017
Whitewater Kayaker Evan Moore Joins Team Kokatat
ARCATA, California – Kokatat is proud to announce that professional whitewater kayaker Evan Moore has officially joined its team of elite athletes. The 22-year-old Californian began kayaking at age 6, and was a known name in the California kayaking scene by the time he hit high school. A former junior...
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August 28, 2017
‘Super technical, super tough’ Flylow Compound Pant wins Backcountry Magazine Editor’s Choice Award
Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, was honored with this month with a Backcountry Magazine Editor’s Choice award for their new Compound Pant. A new entry to Flylow’s Z Line -- the brand’s highest performance collection– the Compound Pant pairs 15 years of Flylow’s...
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August 28, 2017
Flylow Crowe Jacket breathes new life into insulated midlayers with Backcountry Magazine Editor’s Choice Award
Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, was honored this week with a Backcountry Magazine Editor’s Choice award for their new Crowe Jacket. New for winter 2018, Flylow’s Crowe Jacket ($275) delivers a refreshingly unique take on the trend of hooded micropuff midlayers – adding...
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August 28, 2017
Big City Mountaineers Receives $25,000 from REI Co-op’s Force of Nature Fund
GOLDEN, Colo. (Aug. 28, 2017) – Big City Mountaineers, the organization that transforms the lives of under-served youth through wilderness outdoor expeditions, received a $25,000 grant from REI Co-op to further the organization’s mission to introduce a diverse group of youth to the outdoors. “REI has been a vocal proponet...
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August 28, 2017
Evolv signs top Chinese climber Haibin Qu!
Evolv is proud to welcome Haibin Qu to its team. Haibin Qu is a professional rock climber from China. Born and raised in the farmlands of China, Qu learned how to climb a tree before walking properly. At the young age of 13, Qu left his home town and attend...
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August 25, 2017
5.11® Donating Proceeds of Defender-Flex Pants and Jeans to Brand Ambassadors’ Supported Charities
Irvine, CA (August 25, 2017) – As an extension of the 5.11 Always Be Ready® brand campaign, throughout the months of September and October, 5.11 will be donating a portion of the proceeds from the sale of its recently launched Defender-Flex Pants and Jeans to the Sheepdog Fund, Navy SEAL...
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August 24, 2017
Craghoppers Taps RAM Enterprise for Pacific Northwest Representation
Portsmouth, NH (August 25, 2017) – Craghoppers, designers and creators of exceptional world travel apparel, are pleased to announce their new partnership with RAM Enterprise covering the Pacific Northwest sales territory for the brand. Their partnership is effective immediately. RAM Enterprise’s Ron Mosher will be the lead on the account,...
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August 24, 2017
Help Protect Coral Reefs with Sharkbanz
Charleston, S.C.—Aug. 24. 2017—Sharkbanz, the affordable, wearable shark deterrent, is partnering with reef-friendly Hippo Sweat sunscreen to help protect coral reefs. With every purchase of a Sharkbanz product on Sharkbanz.com, consumers can add on Hippo Sweat’s Sunscreen Lotion or Face Paste for a discounted price of $5. 100% of the...