PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 27, 2017
KICKER Expands Bullfrog Adventure-Ready Bluetooth® Speaker Collection
Stillwater, OK (July 27, 2017) – KICKER today announced the expansion of its adventure-ready Bullfrog series of portable Bluetooth speakers with the addition of the new BF100 and BF200. Designed for outdoor enthusiasts, the BF100 and BF200 join the legendary BF400 to complete the Bullfrog collection of durable, long-lasting, performance...
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July 26, 2017
OtterBox Expands Venture Cooler Modularity at Outdoor Retailer
FORT COLLINS, Colo. – The outdoors are for everyone and are everywhere. OtterBox is here to enable everyone to get outside and do what they do best with as little fuss as possible. At ORSM 2017, OtterBox introduces the new All-Terrain Wheels that take Venture Coolers just about anywhere. Tough...
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July 26, 2017
Hydro Flask Announces New Grant Recipients of Parks For All Charitable Giving Program
Bend, OR (July 26, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the new recipients of the company’s Parks For All charitable giving program, granting $160,000 to five non-profit...
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July 26, 2017
Hit The Expeditions in Style with New Craghoppers Spring 2018 Gear
Portsmouth, NH (July 26, 2017) - Travel is more than the destination – it’s also the journey. This is a concept that Craghoppers knows better than any other brand and is the inspiration behind the Spring 2018 collection. Craghoppers wants to ensure that you have the very best protection, wherever...
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July 25, 2017
Leatherman Expands Wearable Multi-Tool Series with TREAD Tempo Watch
Portland, OR — July 26, 2017 — It’s high time for this product introduction from Leatherman. This fall, Leatherman Tool Group, Inc. will debut the long-awaited TREAD™ Tempo, a watch-meets-multi-tool to have on hand for the expected and unexpected. Known for its ingeniously designed multi-purpose tools, Leatherman is further expanding...
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July 25, 2017
GU’s New Campfire S’mores Gel: The tastiest way to support public lands
Berkeley, Calif. (July 25, 2017) – The country’s cherished public lands are under threat, and GU is teaming up with The Conservation Alliance to make joining the fight to protect the places we play easier than ever. As part of GU Energy Labs “GU Gives” program, ten percent of sales...
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July 25, 2017
OMEALS Introduces New Homestyle Meals, Unveils New Packaging
Pembroke Park, Fl. (July 25th, 2017) – OMEALS, the premium outdoor food brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel, is introducing new flavors and smarter packaging this summer. Acknowledged and awarded for its advancement of the outdoor food category in taste and...
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July 25, 2017
Petzl Introduces Ultra-Light and Compact BINDI Headlamp
SALT LAKE CITY, Utah (July 24, 2017) – Petzl, the leader in lighting and verticality products, today unveiled the BINDI: a compact and ultra-lightweight headlamp for everyone from runners and hikers to sailors and urban adventurers. “The excitement around the new BINDI is focused on its versatility. Use it in...
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July 25, 2017
Petzl Introduces BOREO Helmet for Multisport Adventures
SALT LAKE CITY, Utah (July 25, 2017) - Petzl, the leader in lighting and verticality products, today introduced the BOREO: a durable, lightweight helmet designed for any adventure. “The helmet defines versatility. It’s suitable for climbing, mountaineering, caving, via ferrata and canyoneering adventures,” said Ben Eaton, marketing manager for Petzl....
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July 25, 2017
Petzl Introduces Easily Adjustable Harness for Children Less than 66 Lbs
SALT LAKE CITY, Utah (July 25, 2017) - Petzl, the leader in lighting and verticality products, today introduced the Ouistiti harness: an easily adjustable harness for children less than 66 lbs. “Petzl has had full-body kid harnesses long before climbing's popularity boom. We designed the OUISTITI to offer a modernized harness that...
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July 25, 2017
Petzl Introduces First-Ever Headlamp for Children
SALT LAKE CITY, Utah (July 25, 2017) - Petzl, the leader in lighting and verticality products, today introduced the TIKKID: a fun, brightly colored headlamp for children. “Parents will appreciate this new headlamp for children as its battery compartment is tamper-proof and it has an automatic shut-off,” said Ben Eaton,...
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July 25, 2017
Hydro Flask Launches New Unbound Series™ Collection
Bend, OR (July 25, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Unbound Series™ Soft Cooler products. The only soft coolers on the market that liberate...
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July 25, 2017
Raleigh Bicycles Introduces New Urban-Focused Carlton Collection
KENT, Wash. – Raleigh Bicycles unveils its new urban bike collection that continues the Raleigh heritage while complimenting city life. The new Carlton line combines classic, timeless style with great handling, for everything from riding to the corner store, running errands, or commuting. “The Carlton Collection is a reflection on...
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July 25, 2017
Honey Stinger Introduces New Bulk Energy Gel
STEAMBOAT SPRINGS, Colo. (July 25, 2017)— Honey Stinger, the leading manufacturer of honey-based nutritional products is pleased to introduce new bulk containers for select flavors of its Organic and Classic energy gels. The new bulk gel containers make it easy for athletes and coaches to measure the exact amount of...
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July 25, 2017
Vasque Debuts Updates to Its Award-Winning Trail Running Line for Spring 2018
Red Wing, MN – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to debut its Spring 2018 line of updated trail running shoes at Outdoor Retailer Summer Market in Salt Lake City. The line is crafted using modern techniques and...
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July 25, 2017
Mountain Hardwear Emphasizes Equipment in 2018 Launching New Tents and Sleeping Bags
Richmond, Calif. – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to launch groundbreaking new tents and sleeping bags that enable users to push as far, as high, and as wide as their aspirations will take them. Mountain Hardwear believes that properly quipped, a...
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July 24, 2017
Rokum Outdoor Debuts New Tents and Sleeping Bags that Redefine Comfort
SANTIAGO (July 24, 2017) – Rokum Outdoor, Chilean-based makers of fun and comfortable tents and sleeping bags, is launching into the North American market at Outdoor Retailer, July 25-29, 2017, in Venture Out booth #VO2386. Featuring custom built-in inflatable mattresses, Rokum’s new tents and sleeping bags will have campers sleeping...
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July 24, 2017
Yakima Introduces Gear Solutions Across Hot Outdoor Recreation Markets for Fall 2017/Spring 2018
Lake Oswego, OR – Yakima Racks, the leader in vehicle racks and cargo management solutions, is further meeting the needs of the growing adventure sports markets, including kayak fishing, overlanding and roof top camping, with the introduction of its Fall 2017/Spring 2018 lines. The brand will be launching them this...
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July 24, 2017
Hydro Flask Launches New Oasis Products
Bend, OR (July 24, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Oasis products. Designed to be shared amongst multiple people or small groups, the collection...
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July 24, 2017
These BOGS° were made for doing, and that is just what they will do
Portland, OR. (July 24, 2017) – For spring 2018 BOGS° Footwear, the brand known for innovative technology and original prints, continues to deliver on their promise of comfort, with several new styles for both men and women that provide uncompromised underfoot support. Whether it’s an ever-growing weekend to-do-list or a...
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July 24, 2017
Outdoor Retailer Celebrates 35th Anniversary with Summer Market 2017 Reflecting Industry Evolution
SAN JUAN CAPISTRANO, Calif. (July 24, 2017) -- Outdoor Retailer, the industry’s national gathering where the entire outdoor community comes together to conduct commerce, to share best practices and to exchange ideas, will celebrate its 35th anniversary at Summer Market held July 26-29 in Salt Lake City. This year’s tradeshow...
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July 24, 2017
Technically You: Superfeet Boldly Steps Into Customization with ME3D Insoles
FERNDALE, Wash. (July 24, 2017) – Beginning this summer, Superfeet is going after a new market opportunity – a market of one. Introducing ME3D insoles, engineered with one person in mind – you. ME3D insoles are the first personalized consumer product made using HP Inc.’s revolutionary 3D foot-scanning solution and...
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July 24, 2017
CampMaid Unveils New Coconut Charcoal at Outdoor Retailer Tradeshow
SALT LAKE CITY, UT. JULY 24, 2017 – CampMaid today announced their new Coconut Charcoal BBQ Briquettes via Kickstarter for pre-sale. Shipping mid-August, customers who support the Kickstarter campaign can get the CampMaid Coconut Charcoal at a discounted price below MSRP, and each bag includes all-weather FireStarter Fuel Cubes plus...
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July 21, 2017
Following successful Connect show, Grassroots Outdoor Alliance will host learning sessions at Outdoor Retailer Summer Market
SALT LAKE CITY, UTAH - Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will host learning sessions at Outdoor Retailer Summer Market to increase awareness and understanding of the group’s unique goals and events. The learning sessions come just over a month...
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July 21, 2017
Annual Recumbent Trike Festival Gathers Riders from Around the Country, the World
GRAND RAPIDS, Mich. (July 21, 2017) – Last year there were riders from the Netherlands, this year a group of six will travel all the way from Arkansas to Grand Rapids. TerraTrike’s annual RiderFest, a celebration of the recumbent tricycle and all who ride them, always attracts a crowd but...