PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 23, 2024
Dive Into the Heart of Wing Shooting with Season Two of “Wild Upland” on Outdoor Channel This April
DENVER (February 23, 2024)/OUTDOOR SPORTSWIRE/ – GUN DOG magazine and Outdoor Channel announce the premiere of season two of Wild Upland on April 2 at 6:30 p.m. ET. Following the acclaimed first season, host Kali Parmley, returns with her trusty bird dogs, Lincoln and Jones, for more heart-pounding adventures across North...
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February 22, 2024
Gregory launches category-defining Alpaca Gear Organization Collection
SALT LAKE CITY (Feb. 22, 2023) - OUTDOOR SPORTSWIRE - Since Gregory’s inception, the brand’s biggest goal has been to bring more people outdoors - leading to the natural next step in Gregory’s evolution, the creation of the Alpaca Gear Organization Collection. The Alpaca Gear Collection - which includes a...
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February 22, 2024
MYSTERY RANCH and Vallfirest Unite to Increase Availability of Wildland Fire Management Solutions in the EU
[Bozeman, Montana - February 22, 2024] OUTDOOR SPORTSWIRE – MYSTERY RANCH, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce its partnership with Vallfirest in a shared mission to contribute to global wildland fire management solutions. Through this partnership, MYSTERY RANCH firefighting...
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February 22, 2024
Stromer Achieves Sustainable Growth in 2023, Despite Cycling Industry Headwinds
Oberwangen, Switzerland (22 February 2024) - OUTDOOR SPORTSWIRE - Despite overall stagnant or declining markets in Europe, myStromer AG, the parent company of the two premium e-bike brands Stromer and Desiknio, was able to buck the general trend and continue to expand its market shares in the Netherlands and Belgium,...
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February 22, 2024
Grassroots Connect gears up for return to Reno with traditionally strong retailer and brand attendance … and a few new twists
RENO, NEVADA (FEBRUARY 22, 2024) /OUTDOOR SPORTSWIRE/ – When Grassroots Outdoor Alliance held their first gathering in 1998 in Lake Tahoe, Calif., the fledgling organization drew a modest tally of retailers and a handful of brands to a single ballroom of a local hotel. My, how times have changed. Returning...
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February 22, 2024
Strava and Fi Partner to Launch a first-of-its-kind Integration for National Walk Your Dog Day
SAN FRANCISCO – February 22, 2024/OUTDOOR SPORTSWIRE/ – Strava, the leading digital community for active people with more than 120 million athletes, today announced a new partnership with Fi, the connected dog collar and health platform. Launched as a celebration of Walk Your Dog Day, Strava and Fi’s partnership gives athletes...
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February 22, 2024
Cotopaxi Introduces Más Vida Resale Program
Salt Lake City, UT. (February 22, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is proud to expand their gear trade-in program with the introduction of Más Vida, the brand's new resale program in partnership with Trove and Tersus Solutions, encouraging consumers not only to trade-in but...
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February 22, 2024
CamelBak® Sets a New Standard For Safety In The Evolution Of Run Vest Design
PETALUMA, Calif. (Feb. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today the launch of a first-of-its-kind innovation in the outdoor running category, the Apex™ Pro run vest. The partnership between RECCO®, a leader in advanced rescue technology, and CamelBak aims to set the tone for...
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February 22, 2024
Tilley X MEC Launch Packable Travel Hats
VANCOUVER, B.C. — (February 22, 2023) /OUTDOOR SPORTSWIRE/ – Canadian retailer and outdoor gear brand Mountain Equipment Company (MEC) announces the launch of their Tilley x MEC packable travel hats for men and women. This collaboration celebrates the partnership of the two iconic Canadian brands rooted in the outdoors and committed...
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February 22, 2024
New EVO BT Avalanche Transceiver Delivers Modern Performance and Intuitive Features
OREM, UTAH (February 22nd, 2024) /OUTDOOR SPORTSWIRE/ - ARVA, the well-known French producer of avalanche safety equipment, is proud to announce the arrival of its next generation avalanche transceiver, the EVO BT, designed with effective modern features and a simple interface designed for all users. The perfect all-round transceiver, the...
