PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 18, 2025
Trail Runners Push Their Limits in Three Epic Races with 3M™ Performance Gear
Minneapolis (September 18, 2025) /OUTDOOR SPORTSWIRE/ - 3M™ dominated the Trail Running Scene with Strategic UTMB Sponsorships in the first half of this year. 3M™ proudly sponsored three major UTMB events across China, each held in a distinct city with its own unique terrain and character. This strategic move didn’t...
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September 18, 2025
From Bayou Boils to Texas BBQ: New Series “United Plates” Showcases America’s Iconic Flavors
DENVER (September 18, 2025) /OUTDOOR SPORTSWIRE/ – Celebrate the people, places, and traditions that make America’s culinary landscape so unique in the new series, United Plates, with host Mario Kalpou, debuting on Outdoor Channel September 29 at 7:30 p.m. ET. In United Plates, Kalpou hits the road in a custom-built RV, courtesy...
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September 18, 2025
Sportsman Channel’s “Hardest Hunts” Marathon on September 20
DENVER (September 18, 2025) /OUTDOOR SPORTSWIRE/ – Some adventures come with a bit of extra blood, sweat, and tears, as demonstrated on Sportsman Channel this weekend with its "Hardest Hunts" marathon, airing Saturday, Sept 20, from 4-7 p.m. ET. Watch skilled pros such as Steven Rinella, Mike Hanback, Curt Wells,...
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September 18, 2025
Fleet Feet to Open New Store in Long Beach, California
LONG BEACH, Calif., and CARRBORO, N.C. (September 18, 2025) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the nation’s largest franchisor of run specialty stores, is opening a new location in Long Beach, Calif., this September, bringing expert outfitting, innovative fit technology, and community-centric programming to the city’s residents. Located at 4101 McGowen...
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September 17, 2025
La Sportiva Announces Partnership with U.S. National Ski Mountaineering Team
Boulder, Colo. (Sept 17, 2025) /OUTDOOR SPORTSWIRE/ - La Sportiva, maker of the world’s finest mountain gear, today announced a two-year partnership with the USA Ski Mountaineering Association (USA Skimo). Through 2027, La Sportiva will serve as the official apparel and uniform sponsor of the U.S. National Ski Mountaineering Team...
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September 17, 2025
Altra Partners with Running Industry Diversity Coalition to Publish Trail Running Toolkit for BIPOC Runners
DENVER (September 17, 2025) /OUTDOOR SPORTSWIRE/ - Altra, an innovative leader in performance running footwear, has partnered with the Running Industry Diversity Coalition (RIDC) to publish Opening the Path to Trail Running: A Toolkit for Runners, Retailers, and Communities. This resource was developed with the goal of addressing systemic barriers...
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September 17, 2025
Bootcap® Retains Denny, ink. to Lead Public Relations and Communications Strategy
Salt Lake City, UT (September 17, 2025) /OUTDOOR SPORTSWIRE/ - Bootcap®, the intelligently designed ski boot insulation accessory that keeps skiers’ feet up to 20° warmer, without batteries or electronics, has officially appointed Denny, ink. to lead its communications, media relations, and brand storytelling as it accelerates into the 2025/26 winter...
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September 17, 2025
Backcountry, the Premier Destination for Outdoor Adventurers, Proudly Rolls out the all-new Summit Club+ Loyalty Program
Salt Lake City, Utah (September 17, 2025) /OUTDOOR SPORTSWIRE/ – Backcountry, the leading premium destination for outdoor gear and apparel, announced today the launch of its all-new Summit Club+ loyalty program. Great adventures start with the right gear, and Summit Club+ members get more than just gear—they get perks. Membership...
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September 17, 2025
TrainingPeaks Virtual to Host USA Cycling esports National Championships Through 2028
LOUISVILLE, Colo. (Sept. 17, 2025) /OUTDOOR SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a four-year partnership with USA Cycling, establishing TrainingPeaks Virtual as USA Cycling’s official virtual platform through 2028. As part of this collaboration, Echelon Racing Promotions, the organization behind Echelon Racing...
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September 17, 2025
Garmin adds AMOLED displays to its Instinct Crossover hybrid smartwatches
OLATHE, Kan.(September 17, 2025) /OUTDOOR SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced Instinct® Crossover AMOLED, its newest lineup of hybrid smartwatches designed to offer superior readability and timeless style in even the toughest conditions. Featuring mechanical watch hands, the vivid AMOLED display showcases 24/7 health and wellness data, activities and...
