PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 22, 2024
Available to Stream Now: MeatEater Season 12 on MyOutdoorTV
DENVER (August 22, 2024) /OUTDOOR SPORTSWIRE/ - Get ready, MeatEater fans, as MyOutdoorTV is offering season 12 of the original MeatEater with Steven Rinella series, available to stream now on any digital device. This season takes viewers to incredible landscapes and showcases educational moments and mouthwatering dishes that will inspire...
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August 22, 2024
PAKA launches the Sol Hoodie, harnessing alpaca fiber for superior sun protection and thermoregulation
Boulder, CO (August 22, 2024) /OUTDOOR SPORTSWIRE/ - PAKA, the sustainable apparel brand best known for its performance-based alpaca fiber gear, announces the launch of its first-ever alpaca fiber sun hoodie. PAKA has served as a leader in alpaca fiber innovation since its launch in 2017: they brought the first-ever...
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August 22, 2024
Portland Design Works to Launch New Tandem Mice Softgoods Line at MADE Bike Show, August 23-25
/OUTDOOR SPORTSWIRE/ – Portland DesignWorks, a bicycle accessory brand known for making simple, beautiful gear for everyday cycling, will launch a new line of soft goods at the MADE Bike Show this weekend, August 23-25. Portland Design Works tapped local tattoo artist Jake Tong to collaborate on the design. The...
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August 22, 2024
Fleet Feet Opens Locally-Owned Store in Queen Creek
QUEEN CREEK, Ariz. and CARRBORO, N.C. (Aug. 22, 2024) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the largest franchisor of run specialty stores, announces the opening of its newest location in Queen Creek, Ariz. The new store is the first location for owners and operators Tom and Nikki DeBole and is located an...
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August 22, 2024
deuter Continues U.S. Evolution, Naming Duffy National Sales Manager
BOULDER, Colo. (Aug. 22, 2024) /OUTDOOR SPORTSWIRE/ - deuter, a global leader in backpacks and outdoor gear, announces the hire of Michael Duffy as national sales manager, along with a pair of key promotions. Scott Park has transitioned from sales leadership to a new role as product line manager, and...
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August 21, 2024
Switchback at TRE surges with exhibitor interest as top tier brands gather around November showcase
AUSTIN, TEXAS (August 22, 2024) /OUTDOOR SPORTSWIRE/ - Switchback, the education and business gathering for the outdoor industry, is seeing a surge in interest heading into its November event at The Running Event (TRE), with an accompanying rise in first-time cornerstone exhibitors including Patagonia and Toad&Co. The spike in energy...
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August 21, 2024
TAXA Outdoors Unveils New TAXA X Off-Road Models
Houston, Texas – August 21, 2024 /OUTDOOR SPORTSWIRE/ – TAXA Outdoors, the leading manufacturer of lightweight, minimalist mobile habitats for outdoor adventure, proudly announces TAXA X – next-generation off-road habitats designed to conquer the most rugged terrain. TAXA X trailers include Mantis X, Cricket X, TigerMoth X, and Woolly Bear X,...
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August 21, 2024
Superfeet Wins Recognition in Inc.’s Best Workplaces 2024
FERNDALE, Wash. (Aug. 21, 2024) /OUTDOOR SPORTSWIRE/ - Superfeet, the global leader in performance insoles, proudly announces its recognition as one of Inc.'s Best Workplaces for 2024. The accolade highlights the brand’s commitment to creating an empowering and inclusive workplace culture. This prestigious award, shared by notable brands like Patagonia...
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August 21, 2024
Introducing ADDRA Labs™: New Line of High Performance Sports Nutrition Products That Support Endurance Athletes
New York, NY 8/21/24 /OUTDOOR SPORTSWIRE/ - ADDRA Labs™, an innovative new sports nutrition brand, introduces their brand-new ADDRA High Performance Protein Bars. ADDRA Labs™ aims to address an underserved area of endurance sports nutrition: targeted protein consumption for muscle recovery, repair, and remodeling. ADDRA High Performance Protein Bars were...
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August 21, 2024
Fleet Feet Appoints Three New Executives to Store Support Team
CARRBORO, N.C. (August 21, 2024) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the largest franchisor of run specialty stores, today announced three new executive hires as the company enters a period of growth. Amy Diebler joins Fleet Feet’s Store Support Team as chief financial officer. In her role, Diebler will oversee all...