PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 17, 2026
Freeride Legend Brett Tippie “Settles Down” and signs with Aventon as Global Ambassador
Brea, CA (February 17, 2026) /OUTDOOR SPORTSWIRE/ – Aventon, a rapidly expanding leader in the e-mobility market, today announced a partnership that defies conventional industry wisdom. Brett Tippie, the "Director of Good Times," Mountain Bike Hall of Fame member, and pioneer of extreme freeride mountain biking, has signed on as...
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February 17, 2026
Outdoor Retailer Introduces OR Gatherings, Igniting Meaningful Industry Dialogue on the Show Floor
MINNEAPOLIS (February 17, 2026) /OUTDOOR SPORTSWIRE/ – Outdoor Retailer, the central hub for the outdoor industry, is proud to announce OR Gatherings, a new series of small-group discussions debuting at the upcoming August show. Designed to move conversations beyond the trade show aisles, OR Gatherings offer a more personal environment...
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February 17, 2026
The Dyrt Giving Away $500K of PRO Camping Apps at 2026 RV Shows
PORTLAND, Ore., Feb. 17, 2026 /OUTDOOR SPORTSWIRE/ - The Dyrt, the app to get the best campsites, built by the largest RVing and camping community in the U.S., is giving away $500,000 worth of their PRO camping apps at RV shows throughout the country throughout the year. The Dyrt team...
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February 17, 2026
Gill Marine Selects Nikwax Direct.Dry® DWR for Extreme Ocean Apparel
Seattle, WA (February 17, 2026) /OUTDOOR SPORTSWIRE/ ⏤ Nikwax, the world-leading specialist in aftercare and waterproofing solutions, announces a marine-first partnership with technical marine apparel brand Gill Marine a global leader in technical marine apparel. Gill Marine has integrated Nikwax Direct.Dry®, a factory-applied, PFAS-free Durable Water Repellent (DWR) treatment, into...
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February 17, 2026
Bonfire Collective Brings on Brian Holcombe as Director of Accounts & Strategy
GOLDEN, Colo. (February 17, 2026) /OUTDOOR SPORTSWIRE/ - Bonfire Collective, a marketing agency serving outdoor, active lifestyle, environmental, and purpose-driven brands, today announced the appointment of Brian Holcombe as Director of Accounts & Strategy. In this role, Holcombe will lead partner strategy and cross-disciplinary collaboration as Bonfire continues to grow...
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February 16, 2026
The Uninvited, Presented by Yeti, Lands in Japan For The First Time
(February 6 to 8, 2026) /OUTDOOR SPORTSWIRE/ - This past weekend, The Uninvited brought its platform to Hoshino Resorts Nekoma Mountain, marking the inaugural Uninvited Japan Open presented by YETI. The event represented the realization of a decade long goal for founder Jess Kimura. “It has been my dream to...
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February 16, 2026
PACKFIRE to Showcase Portable Fire Pits at Overland Expo SoCal in Costa Mesa, March 14–15
Costa Mesa, California (February 16, 2026) /ENDURANCE SPORTSWIRE/ — PACKFIRE, the premium portable fire pit brand designed for overlanders, campers, and outdoor enthusiasts, is proud to announce its participation in Overland Expo SoCal, taking place March 14–15 in Costa Mesa, California. The company will showcase its innovative, portable fire pits...
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February 13, 2026
Skida Celebrates 18th Birthday with “Lucky February” Scratch-Off Campaign Where Everyone Wins
Burlington, VT (February 13, 2026) /OUTDOOR SPORTSWIRE/ - Skida, the Vermont-based headwear and accessories brand dedicated to athletic performance and playful self expression, is officially entering adulthood. To celebrate its 18th anniversary, the brand is launching “Lucky February” by inviting customers to participate in a nostalgic rite of passage: a...
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February 13, 2026
MLFNOW! on MyOutdoorTV: Major League Fishing’s 2026 Columbia PFG College Fishing National Championship Presented by Abu Garcia
DENVER (February 13, 2026) /OUTDOOR SPORTSWIRE/ – Streaming live on MLFNOW! on MyOutdoorTV from the Lake Murray, South Carolina., a field of up to 160 qualified teams are competing in the 2026 Major League Fishing (MLF) Columbia PFG College Fishing National Championship Presented by Abu Garcia. The three-day tournament, hosted...
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February 13, 2026
SBT GRVL® Adds Friday Night MTN CLMB and New Trail Run Races for 2026 Event Weekend Programming
Steamboat Springs, Colo., (February 13, 2026) /OUTDOOR SPORTSWIRE/ – SBT GRVL® presented by Wahoo today announced new programming for the 2026 event weekend taking place June 26–28, including the debut of the newly formatted Friday Night MTN CLMB presented by Ventum and a new SBT GRVL® TRL run in partnership...
