PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 21, 2025
Lowerleft Designs Ltd., Parent Company of gogglesoc, Acquires Phunkshun Wear
Whistler, BC – Oct 21, 2025 /OUTDOOR SPORTSWIRE/ - Lowerleft Designs Ltd., the parent company of gogglesoc, today announced its acquisition of Phunkshun Wear, expanding its portfolio of purpose-driven outdoor brands rooted in sustainability, creativity, and a love for life outside. The move brings together two brands that share a...
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October 20, 2025
Laura Orvidas, onX CEO, to Deliver Opening Keynote at Outdoor Media Summit on Public Land Advocacy
DURANGO, CO /OUTDOOR SPORTSWIRE/ - Outdoor Media Summit (OMS) is thrilled to announce that Laura Orvidas, CEO of onX, will deliver the opening keynote address at OMS on October 28, 2025, detailing how the outdoor community's unprecedented unity defeated one of the largest public land sell-off attempts in U.S. history....
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October 20, 2025
The Return of an Icon: SMITH Relaunches the Slider Series Sunglass
PORTLAND, Oregon /OUTDOOR SPORTSWIRE/ - Reborn from the mid 90s when style had grit and sport had edge, SMITH unveils the relaunch of the iconic Slider series with a new sunglass style that pays homage to the epic collection. The first patented dual lens interchangeable sunglasses hit the market in...
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October 17, 2025
Skida Heads into Third Year of Partnership with U.S. Ski and Snowboard, Launches New Co-Branded Capsule
Burlington, VT - Salt Lake City, UT (October 16, 2025) /OUTDOOR SPORTSWIRE/ - Skida and U.S. Ski & Snowboard are proud to carry their partnership into its third year for a banner season of competition on the world stage. “We know that Skida products have been a longtime favorite of...
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October 16, 2025
POC releases its most advanced back protectors for winter sports
STOCKHOLM, Sweden (October 16, 2025) /OUTDOOR SPORTSWIRE/ — POC, the Swedish protection brand known for safety, innovation and design is proud to debut the new VPD Max and VPD Air back protectors, which are its most flexible, ventilated, thinnest and lightest models to date. The new VPD Air and VPD...
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October 16, 2025
Swedish Traction Footwear Company Icebug Presents New Winter Models Equipped with World-Leading Grip
JONSERED, Sweden (October 16, 2025) /OUTDOOR SPORTSWIRE/ — From its founding over twenty years ago, Swedish traction footwear company Icebug set out to solve a problem: every year, around 25,000 Swedes slip and injure themselves so badly that they need to seek medical attention – completely unnecessarily. As it developed...
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October 16, 2025
United Wheels Appoints Steve Bevelhymer as Senior Vice President, Finance and Treasury
DAYTON, Ohio (October 16, 2025) /OUTDOOR SPORTSWIRE/ — United Wheels (https://unitedwheels.com), the parent company of Huffy, Niner, Batch and Buzz Bicycles, is pleased to announce the promotion of Steve Bevelhymer to Senior Vice President, Finance and Treasury, effective immediately. Steve Bevelhymer brings over 12 years of experience with United Wheels,...
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October 16, 2025
Vuarnet Explores New Heights in the Dolomites with the Next Chapter of “It’s a Vuarnet Day”
Paris, France (October 16, 2025) /OUTDOOR SPORTSWIRE/ — VUARNET reveals the next iteration of the IT’S A VUARNET DAY campaign. Set against the dramatic backdrop of the Dolomites, this chapter continues to celebrate VUARNET’S pioneering spirit, blending performance and elegance while inviting everyone to seize the day with clarity, resilience, and...
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October 16, 2025
GAME & FISH Promotes Warden to Editor
DENVER (October 16, 2025) /OUTDOOR SPORTSWIRE/ – Drew Warden has been named Editor of the GAME & FISH brand, America’s premier hunting and fishing media platform. He will report to Editorial Director John Taranto. With more than a decade of experience in outdoor publishing, including the past seven years as...
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October 16, 2025
Mountain Lifestyle Brand BlackStrap Fuels Community and Innovation in Bend With New Midtown Campus
BEND, OR /OUTDOOR SPORTSWIRE/ - To keep pace with momentous growth in recent years, BlackStrap, the all season layering company, announces the opening of their new 66,000 Sq. Ft. campus headquarters in the heart of Midtown Bend, where the company was founded. The new space is designed to spark creativity,...
