PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 10, 2024
Bowtech Selects Idea Ranch as Agency of Record, Unveiling an Innovative Strategy Centered Around Community Development.
TULSA, OK – January 10th, 2024 /OUTDOOR SPORTSWIRE/ - Bowtech, the leading manufacturer of the world’s finest compound bows and archery equipment, has named Idea Ranch as its agency of record. Leveraging expertise in brand strategy, performance media, creative content creation, and its community development service (C4), Idea Ranch will...
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January 9, 2024
Stromer Debuts the ST5 Pinion in North America – The Executive Among Speed Pedelecs
Vista, California (9 January 2024)/OUTDOOR SPORTSWIRE/ – Stromer, a pioneer in Swiss e-bike technology, is thrilled to launch the ST5 Pinion commuter e-bike in North America. The new version of the ST5 now comes with the Pinion Smart.Shift electronic shifting system; fully integrated anti-lock brakes (front); the new Stromer sound module...
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January 9, 2024
Blizzard Unleashes New Collection of No Ordinary Skis – Anomaly.
WEST LEBANON, NH (JAN, 2024)/OUTDOOR SPORTSWIRE/ – Blizzard is proud to introduce a brand-new collection of all-mountain skis crafted for skiers who defy the ordinary, Anomaly. Recognizing the ambiguity of the “all-mountain” category and the evolving needs of skiers who want a ski that marries downhill performance with multi-terrain versatility, Anomaly provides...
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January 9, 2024
“MeatEater” Season 11 Available Now for Streaming on MyOutdoorTV
DENVER (January, 2023)/OUTDOOR SPORTSWIRE/ – Get ready to binge watch season 11 of MeatEater, featuring the charismatic Steven Rinella, now on any device using MyOutdoorTV (MOTV), Outdoor Sportsman Group’s No. 1 global subscription streaming platform. Season 11 of MeatEater sees Rinella and crew chase moose in Alaska, spearfish in Hawaii, hunt...
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January 9, 2024
5.11 Tactical Partners with USCCA to Expand ABR Academy Classes for 2024
Costa Mesa, Calif. (Jan. 9, 2024)/OUTDOOR SPORTSWIRE/ – 5.11 Tactical, the global innovator of Purpose-Built Gear™, today announced it will expand its popular ABR Academy in 2024 to host more than 500 classes in collaboration with the U.S. Concealed Carry Association (USCCA). Together, the companies will host the free instructional classes at...
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January 9, 2024
Outdoor Research unveils new material and DWR technology tied to major sustainability push for Fall 2024
SEATTLE (January 9, 2024) /OUTDOOR RESEARCH/ - With its Fall 2024 collection, Seattle-based outdoor apparel manufacturer Outdoor Research unveils new materials and DWR technologies on its best-selling and now most sustainable rain collection, paired with the brand’s most significant sustainability efforts to date. The redesigned Foray and Aspire waterproof shell...
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January 9, 2024
Forever Chemicals — New Podcast Series From Outdoor Minimalist Explores What PFAS Are, Their Risks, and What Outdoor Brands Are Doing to Replace Them.
[Wenachee, WA—January 9, 2024] /OUTDOOR SPORTSWIRE/ - On March 4th, the creators of the Outdoor Minimalist book and podcast will launch a comprehensive ten-part podcast series, Forever Chemicals, exploring what PFAS are, why they’re dangerous, and how the outdoor industry can move forward without them. Meg Carney, Outdoor Minimalist host...
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January 8, 2024
Cotopaxi, Official Sustaining Sponsor of the 2024 Sundance Film Festival
Salt Lake City, UT. (January 8, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ adventure brand, Cotopaxi is proud to announce it will be an Official Sustaining Sponsor, as well as the Official Outerwear Jacket of the 2024 Sundance Film Festival, the pre-eminent independent film festival in the U.S. With the mutual goal of...
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January 8, 2024
BAÏST, Olympic Gold Medalist Jonny Moseley Announce New Partnership
Boulder, CO (Jan. 8, 2024)/OUTDOOR SPORTSWIRE/ – BAÏST, the Vermont-based company that has received critical acclaim for its line of custom-fit gloves and accessories for outdoor winter sports, announced today that it has partnered with Olympic gold medalist and American ski icon Jonny Moseley to design the next installment of the company’s...
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January 8, 2024
Outdoor Foundation Announces Lesford Duncan as Executive Director
BOULDER, CO (January 8th, 2024) /OUTDOOR SPORTSWIRE/ – Outdoor Foundation (OF), the philanthropic arm of Outdoor Industry Association (OIA), is proud to welcome Lesford Duncan, MPH, as its new Executive Director. Lesford joins the Foundation with over a decade of experience in public management in government and nonprofit sectors. A proven and...