PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 4, 2024
Outdoor Channel Hooks Viewers with Saltwater Saturdays Lineup
DENVER (March 4, 2024) /OUTDOOR SPORTSWIRE/ - Outdoor Channel, America's premier network dedicated to the great outdoors, wants viewers to dive into "Saltwater Saturdays," a programming block designed to take viewers on exhilarating saltwater adventures. Ever Saturday morning showcases a series of shows highlighting some of the best in saltwater...
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March 4, 2024
Swany America taps Todd Givnish as Vice President of Sales
(MARCH 4, 2024) /OUTDOOR SPORTSWIRE/ - Swany America this week named Todd Givnish as the company’s vice president of sales. Givnish will take his new role with Swany America on March 4, 2024, and will oversee a range of initiatives to strategically grow the legacy wintersports brand, strengthen its ski...
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March 4, 2024
New Podcast Series, Forever Chemicals, Available Today Wherever You Get Your PodcastsFrom Outdoor Minimalist, the new series explores the rise, risks and phase out of PFAS in our everyday lives.
[Wenachee, WA—March 4, 2024] /OUTDOOR SPORTSWIRE/ - Today, the creators of the Outdoor Minimalist book and podcast have launched a comprehensive ten-part podcast series, Forever Chemicals, exploring PFAS; what they are, why they’re dangerous, and how we can move forward without them. Meg Carney, Outdoor Minimalist host and co-founder, sits...
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March 4, 2024
Snowsports Merchandizing Corporation and Sports Specialists Ltd. Announce Official Merger Under New Winter Sports Retailers, Inc.
Springfield, Mass. (March 4, 2024) /OUTDOOR SPORTSWIRE/ - Winter Sports Retailer (WSR), Inc., announces its formation following the merger between Snowsports Merchandizing Corporation (SMC) and Sports Specialists Ltd (SSL). The consolidation marks a significant milestone in the winter sports retail industry, establishing the nation’s largest network of specialty retailers. With...
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March 4, 2024
SCARPA: We care that you tele
BOULDER, Colo. (March 4, 2024) /OUTDOOR SPORTSWIRE/ - Following many years of product category research and direct engagement with the telemark-skiing community, SCARPA will introduce in fall 2024 a completely new version of the TX Pro — the most innovative, lightweight and efficient telemark boot ever created. With a legacy...
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March 4, 2024
Oboz adds “super shoe” technology to its fast trail collection with Katabatic Wind
Bozeman, Mont. (March 4, 2024) /OUTDOOR SPORTSWIRE/ - Following last year’s successful introduction of the Katabatic fast trail hiker, Oboz the ‘True to the Trail’ outdoor footwear brand based in Bozeman, MT, has elevated the franchise for 2024 with the technically advanced and performance focused Katabatic Wind. Designed to go...
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March 4, 2024
Wild Rye Launches Spring 2024 Collection Featuring New Gravel Kit, Versatile Outerwear, and Technical Maternity Apparel
Sun Valley, ID (March 4, 2024) /OUTDOOR SPORTSWIRE/ - Wild Rye, the premiere active lifestyle apparel brand designed for and by women+ adventurers, unveils its Spring 2024 collection offering new styles for more activities and more body types. This new line enters the gravel category with the Gem Distance Jersey,...
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March 4, 2024
Sea to Summit Expands Reach with Three New Sales Agency Partnerships across Canada and the U.S.
Perth, Western Australia (March 4, 2024/OUTDOOR SPORTSWIRE/ – Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, is excited to announce its partnership with three new sales agencies, expanding its reach and strengthening the brand’s presence across key territories. Tandem West Sales will represent Western Canada, Agence...
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March 1, 2024
GOREWEAR launches CONCURVE GORE-TEX running jacket; celebrates industry awards for cutting-edge technologies and responsible performance
Elkton, MD /OUTDOOR SPORTSWIRE/ – GOREWEAR, the leading innovator in high-performance running and cycling apparel, announces today that their new CONCURVE GORE-TEX running jacket is now available online at gorewear.com, in both men’s and women’s styles. This newly released running jacket is one of the first on the market to use...
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March 1, 2024
Blood Origins Successfully Funds Teacher Incentivization Program in Botswana
February 28, 2024, Collierville, TN/OUTDOOR SPORTSWIRE/ – Blood Origins, a US-based non-profit promoting global wildlife conservation and ethical hunting practices, announced the successful initial funding of their Teacher Incentivization Program in Botswana, Africa. The program leverages an existing prize-giving ceremony which is funded through hunting-generated revenues from local outfits, and hopes...
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March 1, 2024
World Fishing Network Announces FREE Preview on Multiple Cable and Satellite Providers for the Month of March
HIGHLIGHTS: Free Access: World Fishing Network offers a month-long free preview on several providers. Expansive Reach: The preview reaches approximately 10.7M incremental subscribers. Find Your Provider: Subscribers can check provider participation at WorldFishingNetwork.Com/FreePreview. Featuring Rich Programming: The preview includes a lineup of great fishing programming celebrating 'The Reel Life'. DENVER...
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February 29, 2024
Manitobah Debuts “Rooted” Brand Campaign
WINNIPEG, Manitoba, Canada /OUTDOOR SPORTSWIRE/ - Manitobah, the Indigenous-rooted brand dedicated to making positive impacts in Indigenous Communities, today introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite...
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February 29, 2024
Salsa Cycles Releases Electric Gravel and Mountain Bikes to “Charge Your Adventure”
BLOOMINGTON, Minn. [Feb. 29, 2024]/OUTDOOR SPORTSWIRE/ – Salsa Cycles, manufacturer of gravel and mountain bikes such as the Cutthroat, Warbird and Blackthorn, announces today the launch of a new ebike collection. Focusing on lightweight and versatile options, the new ebike collection looks like a Salsa and rides like a Salsa and...
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February 29, 2024
Norrøna Welcomes New Mountain Athletes to its Ambassador Team
OSLO (Feb. 29, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Amie Engerbretson, Megan Dingman and Rémy Métailler. The three athletes will play a critical role in the brand’s product testing process,...
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February 29, 2024
GO Off-Road with SylvanSport’s Rugged New Camping Trailer, Redefining 4×4 Adventures
Brevard, NC – February 29, 2024 /OUTDOOR SPORTSWIRE/ – SylvanSport, the Brevard, NC-based innovator and manufacturer of renowned adventure travel trailers, pop-up campers, rooftop tents, and outdoor gear, announces the launch of its first off-road camping trailer, GO All-Terrain (GOAT). This lightweight beast packs unparalleled utility and hauling while offering the...
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February 29, 2024
Malibu Sandals Names The Sideways Life As PR Agency of Record
Malibu, CA /OUTDOOR SPORTSWIRE/ - Malibu Sandals, the coastal purveyor of modern, woven footwear has named The Sideways Life as its new public relations agency of record. The Sideways Life will support Malibu Sandals North American brand and product communications as it continues its growth in 2024. “For the past...
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February 28, 2024
Alpine Ready – La Sportiva Announces Fall 2024 Apparel Line
BOULDER, Colo. (Feb 28, 2024) /OUTDOOR SPORTSWIRE/ - La Sportiva, makers of the world's finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand's commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme...
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February 28, 2024
Matador Introduces Gear Tags: The Ultimate Solution for Secure Luggage Identification
BOULDER, Colo. (Feb. 28, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is delighted to unveil its latest innovation: Matador Gear Tags. This addition to Matador's product line is designed to provide travelers with a reliable solution for securing contact information on any type of luggage...
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February 28, 2024
Aspen Chamber Resort Association Partners with Backbone
ASPEN, Colo. /OUTDOOR SPORTSWIRE/ – The Aspen Chamber Resort Association (ACRA), has retained Backbone, one of the country’s leading active lifestyle marketing agencies, with clients including Yeti, Smartwool, Black Diamond, Thule and more. With its headquarters in nearby Carbondale, Backbone will support ACRA’s public relations and communication strategy. “Aspen Chamber Resort...
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February 28, 2024
Outdoor Prolink Bolsters Canadian Brands, adding Industry Leaders: Big Agnes, La Sportiva and Rab
BOULDER, Colo., (Feb 28, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the leading pro purchase program for outdoor industry professionals, is thrilled to expand its offerings with six new brands for its Canadian members. This development underscores Outdoor Prolink's dedication to equipping outdoor professionals with top-notch, accessible gear, encouraging their dedication to the...
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February 28, 2024
ROKA Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr
Austin, TX (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase ROKA's commitment to...
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February 28, 2024
The adidas Originals OR0090 Sunglasses Blend Street and Sport
/OUTDOOR SPORTSWIRE/ - adidas Originals introduces the unisex OR0090 sunglasses, a stylish square acetate frame with fluid soul and a fusion of sports-inspired design and fashion-forward style. The OR0090 style is characterized by ultra-bold temples laser-engraved with the iconic adidas Trefoil, and the temple tips feature colorful enameled trim. Effortlessly...
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February 28, 2024
Outdoor Diversity Alliance and Outdoor Recreation Roundtable Launch New Outdoor Pathway Scholarship Program
Richmond, Calif. (Feb. 28, 2024) - The Outdoor Diversity Alliance (ODA) and Outdoor Recreation Roundtable’s (ORR) Together Outdoors (TO) initiative are partnering to launch a new program designed to connect students from underrepresented communities to outdoor and environmental professions. The Outdoor Pathway Scholarship will provide students with $5000 in scholarship...
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February 28, 2024
Rab Becomes Official Sponsor of The Alpine Club of Canada’s Hut Network
Montreal, Canada (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ - Rab Equipment, industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has become an official sponsor of The Alpine Club of Canada, a renowned non-profit organization with a rich heritage...
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February 27, 2024
SCARPA embarks on third year of athlete mentorship initiative
BOULDER, Colo. (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – SCARPA, the leading manufacturer of footwear for performance mountain sports, this month launches the third year of its successful SCARPA Athlete Mentorship Initiative (SAMI). Based on a commitment to supporting athlete growth and helping to create a more inclusive and diverse outdoor community, SAMI...