January 22, 2026

Swiss Mobility Company Viiala Announces Partnership with Spoke Safety

Eysins, Switzerland  (January 22, 2026) /OUTDOOR SPORTSWIRE/ - Viiala, (https://www.viiala.com), a company focused on creating the next generation of urban vehicles that redefine the riding experience, today announces an integration partnership with Spoke Safety to bring a new level of safety and awareness for riders and drivers. Through Spoke Safety’s...

January 22, 2026

HydraPak Backs Modern Adventure Pro Cycling as Official Hydration Partner

Oakland, CA (January 22, 2026) /OUTDOOR SPORTSWIRE/ — HydraPak, a global leader in performance hydration solutions, proudly announces joining Modern Adventure Pro Cycling as the Official Hydration Sponsor for the team’s inaugural 2026 season. As part of the partnership, riders will train and compete throughout the year using custom 20-ounce...

January 22, 2026

Stio Welcomes New Leaders Across Product, E-Commerce, and Planning

JACKSON, Wyo. (January 22, 2026) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand born in Jackson Hole, Wyoming, announces several key additions to its leadership team, bringing fresh perspective and deep expertise to product, digital, and planning as the brand looks toward 2026 and beyond. Siobhan Phillips joins Stio as...

January 22, 2026

Crazy Creek introduces Hex series for tactical and hunting use, adds new ambassador

Red Lodge, Mont. (January 22, 2026) /OUTDOOR SPORTSWIRE/ – Crazy Creek Products, the originators of the legless camp chair and trusted innovators in outdoor seating, is expanding its legacy into the hunting, tactical, and military-adjacent field markets with the Hex Series, a packable, ground-based field chair built for long days...

January 22, 2026

Outdoor Sportsman Group Launches GAME & FISH TV FAST Channel on Prime Video

DENVER (January 22, 2026) /OUTDOOR SPORTSWIRE/ – Outdoor Sportsman Group announces the expansion of GAME & FISH TV to Prime Video, bringing outdoor adventures and live events to even more viewers through this free, ad-supported streaming (FAST) platform. With its tagline, “The Sporting Lifestyle,” GAME & FISH TV delivers premium content that celebrates the great...

January 22, 2026

PrimaLoft Elevates Fawn Knadler to New North American Sales Director

LATHAM, N.Y. (Jan. 22, 2026) /OUTDOOR SPORTSWIRE/ - PrimaLoft, Inc., the global leader in high-performance, sustainable insulation, is pleased to announce the promotion of Fawn Knadler to North American Sales Director. This announcement highlights the company’s strategic focus on strengthening and expanding commercial sales efforts in North America, following the...

January 22, 2026

Backcountry and Xpore® partner with Jamaica Bobsleigh & Skeleton Federation with a commitment to elevating environmental and social sustainability

Kingston, JAMAICA (January 22, 2026)/OUTDOOR SPORTSWIRE/ - Backcountry, one of the leading premium destinations for outdoor gear and apparel, and Xpore, a high‑performance and eco-responsible textile technology brand developed by BenQ Materials, today announced a new partnership with the Jamaica Bobsleigh & Skeleton Federation to outfit all Jamaica Bobsleigh &...

January 22, 2026

Tune in for “SHOT Show New Product Premiere” This Weekend on Outdoor Channel and Sportsman Channel

DENVER (January 22, 2026) /OUTDOOR SPORTSWIRE/ – Back by popular demand is SHOT Show New Product Premiere, airing on Outdoor Channel on January 24 at 9p.m. ET, and on Sportsman Channel on January 24 at 5p.m. ET. The episodes are airing immediately following the Shooting, Hunting and Outdoor Trade (SHOT)...

January 22, 2026

Fleet Feet Grows Connecticut Footprint with Acquisition of Marathon Sports Glastonbury

GLASTONBURY, Conn., and CARRBORO, N.C. (January 22, 2026) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the nation’s largest franchisor of locally owned and operated running specialty stores, has acquired the Marathon Sports retail location at 63 Hebron Ave. in Glastonbury, Connecticut. The acquisition expands Fleet Feet’s Connecticut store network and supports the...

January 22, 2026

Showcased

HLRBO Announces Record-Breaking Growth as Recreational Land Leasing Reaches New Heights in 2025

BRAINERD, MN (January 22, 2026) /OUTDOOR SPORTSWIRE/ — HLRBO (Hunting Land Rentals By Owner), the premier online marketplace for hunting leases, today announced significant growth milestones as it enters 2026. Following a year of unprecedented expansion, the platform has solidified its position as the industry leader, connecting landowners with a...