PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 16, 2026
CamelBak Enters WorldTour Road Racing with Multi-Year Partnership with Team Visma | Lease a Bike
IRVINE, Calif., (January 16, 2026) /OUTDOOR SPORTSWIRE/ — CamelBak, the global leader in hydration solutions, today announced a new multi-year partnership with Team Visma | Lease a Bike, one of the most successful organizations in UCI WorldTour professional cycling. Through the partnership, CamelBak will serve as the team’s exclusive performance...
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January 16, 2026
Reel in the Action Every Saturday Morning with Outdoor Channel’s “Saltwater Saturdays”
DENVER (January 16, 2026) /OUTDOOR SPORTSWIRE/ – Outdoor Channel, presented by US Palm, invites viewers to go beyond the sea every Saturday morning with 'Saltwater Saturdays.' Airing from 8-11 a.m. ET, this must-watch lineup reels in fishing enthusiasts and thrill-seekers alike with action-packed episodes, breathtaking destinations, and expert tips. Shows...
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January 16, 2026
Wiley X to Exhibit at SHOT Show 2026
Frisco, TX (January 16, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in premium protective eyewear, will exhibit at SHOT Show 2026, taking place January 20–23 at the Venetian Expo and Caesars Forum in Las Vegas, Nevada. Attendees are invited to visit booth #20063 to explore Wiley X’s latest...
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January 15, 2026
Peak Performance Enters Piste Mode with Freeride-Inspired Slope Style
January 15, 2026 /OUTDOOR SPORTSWIRE/ - Harnessing a powerful suite of new fabric technologies, Peak Performance continues its legacy of technical innovation and functional design with its newest on-piste outerwear line. The Whitelight range includes the insulated APX Jacket (700 USD) and Insulated Pants (500 USD) for both men and...
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January 15, 2026
Atomic Introduces Shift² 16 MN
/OUTDOOR SPORTSWIRE/ - Atomic today announces the launch of the Shift² 16 MN, a high-performance hybrid binding co-created with the Atomic Freeride team to meet the demands of the world’s most aggressive all-mountain and big-mountain skiers. Developed in close collaboration with Atomic athletes Daron Rahlves, Tonje Kvivik, and Craig Murray, the Shift²...
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January 15, 2026
VALLON elevates alpine performance with the next-gen Crossroads™ goggles
Amsterdam, Netherlands (January 15, 2026) /OUTDOOR SPORTSWIRE/ – VALLON, the sports eyewear company known for classic style, maximum performance eyewear, introduces Crossroads™ - unisex goggles designed for alpine performance, fusing design notes from classic mountaineering aesthetics with advanced optical and material technology. Drawing inspiration from traditional climbing rope for their...
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January 15, 2026
DRYOUT® pioneers the future of moisture removal to safeguard electronics, defense and outdoor gear
DRAPER, Utah (January 15, 2025) /OUTDOOR SPORTSWIRE/ — Pioneering a new category of moisture management for gear and equipment, DRYOUT, a groundbreaking new advanced materials brand launching in 2026, offers a way to more effectively protect and rescue critical gear after exposure to the elements. DRYOUT technology helps protect everything...
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January 15, 2026
When Precision Becomes Art: Nordica Rewrites the Code of Performance with the New Promachine 3S
January 15, 2026 /OUTDOOR SPORTSWIRE/ - For more than two years, Nordica has been quietly and relentlessly at work testing, refining, and reimagining what a precision alpine boot can be. The result is the all-new Promachine 3, a boot shaped not only by engineers, but by the collective input of...
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January 15, 2026
Nocs Provisions Launches New Carry Pouches and Tube Caddy for Binoculars and Monoculars
ALPINE MEADOWS, Calif. (January 15, 2026) /OUTDOOR SPORTSWIRE/ — Nocs Provisions (https://www.nocsprovisions.com), maker of premium outdoor optics, today introduces a new carry system built to protect and organize binoculars and monoculars on the move. The system includes the Standard Issue Pouch, Field Issue Pouch, and Monocular Tube Caddy, all crafted...
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January 15, 2026
NEMO Continues Driving Technology Forward While Committing to Reducing Impacts on The Planet With Launch of its Spring 2026 Collection, Available Now
Dover, NH (January 15, 2026) /OUTDOOR SPORTSWIRE/ — With spring just a few months away, NEMO Equipment’s 2026 outdoor gear collection is now available at www.nemoequipment.com and rolling out at specialty outdoor retailers in the coming weeks and months. The award-winning, New England-based outdoor gear manufacturer has added new warmer,...
