October 4, 2021

Tecovas Gets in the Saddle with Backbone Media for Public Relations and Affiliate Marketing

AUSTIN, Texas – Oct.4, 2021 – Tecovas, a handmade, direct-to-consumer cowboy boot manufacturer based in Austin, has teamed up with Backbone Media as its public relations and affiliate agency of record. Founded in 2015, Tecovas has quickly established itself as a leader in both quality craftsmanship and unmatchable value in...

October 4, 2021

UnTapped Maple announces role as official nutrition and hydration partner of Big Sugar NWA

RICHMOND, VT—UnTapped Maple announces that it will be the official nutrition and hydration partner of the Bentonville, AK-based Big Sugar NWA Gravel Race. The race, kicking off on Saturday, October 23, is billed as an event that sports 100 miles of challenging terrain that showcases the beauty of Northwest Arkansas...

October 4, 2021

Portable Kayaks – 2021 Best in Class awards by PaddleTV Announced

Beachburg, Canada: The first of PaddleTV’s inaugural Best in Class awards have been announced by world-renowned paddler, instructor, television host, and YouTuber, Ken Whiting. After a summer of in-depth trials and on-the-water-tests, Ken has narrowed down five of the industry’s top portable kayaks and is awarding them the title of...

October 4, 2021

Zeal Optics, Weston & Smartwool Unite to Support National Forests with Backwoods Fellowship

October 4, 2021 – BOULDER, Colo. – In a joint effort of stewardship, Colorado-based Zeal Optics, Weston and Smartwool have teamed up with artist John Fellows and the National Forest Foundation to breathe new life into our forests, to raise awareness around the plight of our public lands and restore...

October 4, 2021

prAna Reaches Major Sustainability Goal with its Spring/Summer 2022 Collection

 Carlsbad, CA – October 4, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that every style in the Spring/Summer 2022 collection has at least one preferred attribute. In establishing this goal, prAna identified 13 preferred attributes selected based on best...

October 1, 2021

Primus Introduces New Drinking Bottle Colorway in Support Of LGBTQI Community

LOUISVILLE, Colo. (Oct. 1, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative outdoor cooking products, announces the launch of the Klunken Rainbow bottle, a new colorway in the Klunken family of drinking bottles that is dedicated to raising awareness for the lesbian, gay, bisexual,...

September 30, 2021

MANTRA Labs Announces Formation of Medical Advisory Board in Partnership with Sleep Performance Institute

AUSTIN, Tex. - SEPTEMBER 29, 2021 - MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today announces the formation of their medical advisory board in partnership with the Sleep Performance Institute (SPI) with the appointment of the co-founders, Michael Howell, MD...

September 30, 2021

MDV Sports moves into new offices and adds to its Regional Service Technician team

Lebanon, NH (September 30, 2021) – MDV Sports has relocated to a new office space at the River Mill Commercial Center, in Lebanon, NH. The new space in a historic mill building, less than three miles from its previous office, will house all of Marker Dalbello Völkl sales, marketing and...

September 30, 2021

Oboz Footwear hits 4 million tree mark with Trees for the Future

Bozeman, Mont. — Since 2007, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, has planted a tree for every pair of its footwear sold. To date, it has planted over 4 million trees through its One More Tree program, created in partnership with Trees...

September 29, 2021

Title Nine’s Outdoor Edition Pitchfest Announces 2021 Winners

Emeryville, Calif, Sept. 29, 2021 -- Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its fourth-annual Pitchfest Outdoor Edition. The pitchfest is a campaign to find entrepreneurial women who want to pitch their brand, tell...