September 29, 2021

Introducing GORE-TEX products with an innovative expanded Polyethylene (ePE) membrane

ELKTON, Md. (September 29, 2021) – W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division will be introducing the use of expanded Polyethylene (ePE) as a new complementary material platform to serve as the basis for their membrane technologies. Gore’s new ePE membrane...

September 29, 2021

New Belgium Brewing partners with Chaco Footwear to celebrate 30 wild years

ROCKFORD, Mich./Fort Collins, CO (September 29, 2021) – Outdoor brand partners Chaco Footwear and New Belgium Brewing Company announce the launch of the Chaco x New Belgium 30th Anniversary Collection. The exclusive sandal collection pays homage to New Belgium’s 30th anniversary with sandals crafted for all of life’s wildest adventures. This is...

September 29, 2021

Cotopaxi Partners with The Chain Collaborative to Invest in Coffee Growing Communities

Salt Lake City, UT. (Sept 29, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, today announces their impact partnership with  The Chain Collaborative (TCC) to invest in Change Leaders in coffee-growing regions. Their initial funding will go to Alicia Roque Farms, a coffee farm and collective...

September 29, 2021

Introducing the HEX x Misshattan Camera Capsule

LOS ANGELES, Calif. - September 29, 2021 - HEX, the award-winning fashion accessory brand, today introduces the HEX x Misshattan Camera Capsule in collaboration with NYC-based commercial and travel photographer Natalie Amrossi (AKA Misshattan), known for her ability to create sensory experiences with impressive aerial perspectives and travel photography. Born...

September 29, 2021

Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry

San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021

Lolë Welcomes New Vice President of Digital Omni-Commerce

MONTREAL (September 28, 2021) – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Rob French as the brand’s new vice president of digital omni-commerce. “We’re thrilled to have Rob join the Lolë team,” said Todd Steele, President and CEO of Lolë. “He has sixteen years of...

September 28, 2021

Snowsports Industries America Partners with the Share Winter Foundation to Get More Kids on Snow

Park City, Utah (September 28, 2021) – According to 2020-2021 snowsports participation data, 69 percent of winter sports participants are white. This is in stark contrast to recent 2020 census data which reveals that more than 40% of Americans now identify as one or more racial and ethnic groups, and...

September 28, 2021

Youer launches a ‘Community Supported Apparel’ campaign to fund a first-of-its-kind manufacturing facility in Montana

Missoula, Montana (September 28, 2021) — Youer has launched a crowdfunding campaign to fund an apparel manufacturing facility in Missoula, Montana. The Youer CSA — short for “community supported apparel” — will enable the activewear brand to secure their ideal location and begin building a production space that will be...

September 28, 2021

Dragon Releases Full Eyewear Collection in Collaboration with Bryan Iguchi

SAN CLEMENTE, CA, (SEPTEMBER 28, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, has developed its first full eyewear collection designed in collaboration with artist and legendary snowboarder Bryan Iguchi. Iguchi’s distinct artwork will be featured throughout various sun...

September 27, 2021

Rab and Banff Centre Mountain Film and Book Festival to continue long-term partnership

British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) and Banff Centre Mountain Film and Book Festival are delighted to be continuing their partnership for this year’s edition of the Festival which will take place from 30th October until 7th November. A key event for the global mountain community,...